| |
| |
|
PPC & Advertising Information |
|
Work At Home Business Tip - Test Everything
Dinner With Mark Joyner About 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let's do dinner, he looked at me and said why don't you Join Us. Mark Joyner was talking about one of his online Programs and how he tested 1000's of Headlines. Mark's Message is you can never test enough. One Small change can have a dramatic impact on Click Thru Rate. Things like Color, Font Size, Wording, Placement all effect your Click thru Rate. KeyWord Phrases As a Small Work-At-Home Business I realize you probably do not have the resources of a Mark Joyner to do 1000's of tests for 1 Headline, But that shouldn't stop you from Testing. There are lot's of things you can do to test. Let's say you are running a Google Ad Words campaign for your work at Home Business and you are using the Following Keyword phrases You can do Split testing. You would Run 2 Different Ads for each Keyword Phrase. You would then see which Ad got better results for each Keyword Phrase. Now that you have found your "Best Ad" So Far for each key word phrase you can now proceed to see if you can find Better Ads for one or more of your Keyword Phrases. Just Continue to do Split Testing with each of your Ads. You can run a Completely Different Ad Against your Best Ad or you can Tweak your Best Ad Slightly. Some Tweaks you might try are Split Testing works with any type of Ad. You decide to run some Ezine Ads. You want to know which Ezine Pulls best so you run the Same Ad in Each Ezine and see which Ezine(s) received the Best Pull Rate. Now that you know which Ezines Pull Best you can Now Do Split Testing to see which Ezine Ad Pulls Best. How Do You Know Which Ad Pulled Best? Ad Tracking The Missing Ingredient. Ad Tracker are Like Alias for a Website URL. Let's Say the web page you want to send people too is http://ewguru.com You would send them to your Ad Tracking link instead. By Seeing which Ad Tracking Link received the Best Click Thru Rate you of Course would know which Ad Pulled Best. About the Author Some of Mike's Preferred Trackers: Get Mike's Newsletter: More Articles by Mike: Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Effective Keyword Bidding Strategies When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:Position # 1 $1. Two Imperative Keys For Profitable Pay Per Click Marketing Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results. Ten Tips for Affiliate Marketers Using Google AdWords One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential. The Effect Of Smart Pricing In Adsense We constantly receive phone calls from clients, prospective clients and reporters asking the same question - what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers. Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate. How to Waste Money and Annoy Potential Customers Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.HAS THIS EVER HAPPENED TO YOU?I'm looking online for lamp shades. Google Adwords: Higher Traffic and Sales in 2 Hours or Less! There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Adwords & Adsense: A Beginners Guide The MechanismFirst a brief glossary of terms:Adwords: The program advertisers use to make their adverts.Adsense: The program Website owners use to display the advertsCTR: Click Through Rate (the number of page impressions the number of clicks on a advert)The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. Team Up With Your Competitors Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. The Truth About Google's Adsense Affiliate Program The truth about Google's Adsense program is that it is amazing. It's the greatest affiliate program ever invented. Targeting Usage Demographics to Increase Paid Search Conversions During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume". Six Golden Rules Of Pay Per Click Marketing Campaign What are pay per click engines?Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. Work At Home Business Tip - Test Everything Dinner With Mark JoynerAbout 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let's do dinner, he looked at me and said why don't you Join Us. Pay-Per-Click Search Advertising Comes First There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising. MSN PPC Advertising Network Finally Debuts MSN PPC Advertising Long-Awaited Debut AnnouncedYou probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search. Google Sued Over Click Fraud in Adwords On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series) Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004. Disguise Your ClickBank Affiliate Links Using Status-bar Faking Many surfers are savvy enough to identify ClickBank affiliate links, simply by glancing at their browser's status-bar before clicking. The status-bar reveals the familiar ClickBank hoplink URL, which frequently alerts the surfer that an affiliate referral is about to take place. How to Increase Your Adsense Revenue If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. The One Simple Trick That Can Double Your Adsense Revenue I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.
|
| home | site map | contact us |