Networking Works but Why?


By Lance Winslow


We have all heard that networking works and it is one of the best ways to get new business for your company. Professionals, consultants and so many types of folks enjoy the networking process and develop long-term relationships with those they meet.

They refer them business and the others reciprocate in returning business to them. What a great way to do business too. If you ask a long-standing business person;

“How do you get most of their business” or “Where does most of your business come from” more often or not or at least 80% of the time they will say most of our business comes from word-of-mouth or referrals.

Well then when you ask me why does networking work? It should be obvious that it starts a whirlwind of activity and gets the word-of-mouth advertising cloud forming into a tropical storm. If you do a lot of networking and you help other network too then you will find your tropical storm turning into a category five Hurricane that your competition never fully expected and that is why networking works so well.

What do I know about networking? Well let’s just say I started my company real small and grew it into a multi-state operation and the largest company of its kind in the world and yes most of our business was from word-of-mouth and referrals.


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