| |
| |
|
Marketing Information |
|
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts. Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporations such as Coca-Cola and Nestle. The reason they do this is because the market research companies have the experience and expertise to make sure the focus groups are accurate and unbiased. If the corporations did this themselves they may not get impartial information and could make mistakes costing them millions of dollars (not to mention their jobs!) So from here on out, when I talk about companies that conduct focus groups, I am referring to market research companies. These will be the companies whom you will contact, register with, and get paid from. This is VERY important for you to remember. OK, so what kinds of focus groups exist? Well, generally there are two types: Offline and Online. Offline These are small, roundtable discussion groups on topics ranging from the latest features on internetworking hardware to new flavors of ice cream. They usually involve about 10 participants plus the group leader or moderator. Each session usually lasts about 2 hours and the discussion is "focused" on a particular topic, about which group members share their opinions. An honorarium of $40-$80 for time and effort is very common. It is not unusual for observers from the client corporation to watch the group in action. In focus groups, unlike telephone surveys, people can be shown products or ads and can be given an opportunity to express how they feel and what they think in a normal, conversational setting. As a research method, the use of focus groups is less about statistics and numbers and more about qualitative matters such as whether people find an ad humorous, and why they find it humorous, or if people believe a product is appealing and why they think so. Online Online focus groups are a cost effective alternative to conventional "face-to-face" focus groups. Online focus groups generally invite 8 to 10 people to join for a specified period of time (90 minutes to two hours) in a specialized chat room. This controlled environment allows participants to view text, graphics, sounds/jingles, video or multimedia for evaluation and testing. It is not uncommon for observers from the client corporation to watch the group in action and send private messages to the co-moderators as the group is progressing. Copyright © by Ngullen Rivera -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
8 Instant Ways to Create Consistently Successful Marketing Campaigns It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. How to Measure the Benefit Your Product or Service Offers Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it's ineffective to say your light bulbs are brighter and last longer than the competition's. A Forgotten Marketing Tool - The Postcard The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. My Product is Obviously Better - Why isn't it Selling? The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come". 7 Ways a Copywriter Can Help Your Business Succeed Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. 5 Reasons Your Marketing Communication is Falling Flat One of my associates sent me a promotional email she'd received. "I know this marketing communication doesn't work," she told me, "but why doesn't this make me want to buy?" I took a look, and what I saw was familiar and sad. The Forgotten Market There are a great many online business people who areforgetting the potential that this particular forgotten market can be providing them. The forgotten market Iam referring to is the off-line market and as for thepotential, it could prove to be quite profitable for you. Business In 2010: A New Face of Marketing The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Bedroom Marketing Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Nine Advance Networking Skills for Seasoned Networkers A seasoned networker knows the real meaning of networking --being organized, efficient, effective, and, of course, workthe event to its fullest. Attending networking groups afterso many years can tire and drain anyone's excitement. Create Your Own Rumors A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. Target Marketing: The Bell Curve Finally, Something You Learned In Math ClassMakes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Has the Internet Killed Off the Direct Mail Baron? Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering. Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Money-Makers Secrets to Renting Profitable Mailing Lists As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you should already know that mostimportant aspect of your mailing have to do with the sales letteror circular you send out, and the mailing list you use. Withthese thoughts in mind, and assuming you've got what should be anorder-pulling sales letter or circular, let's focus our attentionspecifically on the problem of finding mailing lists that produceprofitable orders. Marketing Through Associations ©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. Insiders Secret to Selling Mailing Lists If you've got a mailing list of at least a thousand names or more, you're sitting on a gold mine. All it takes is for you to get the word out that you've got a mailing list for rent, at a competitive price, and you should be home free!First of all, you've got to have a bonafide list of customers - a list of names of people that have responded to an ad or bought from you. 8 Lessons in Strategic Marketing A La Daddy Daycare I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong..
|
| home | site map | contact us |