| |
| |
|
Marketing Information |
|
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results. As part of your overall strategy, it is possible to create a plan that will get your steadily increasing traffic, increasing visibility and results. The more employees you have that use a computer the better. Here are the key elements to getting your employees to create some Internet Buzz for you. # 1 - Prepare The first key is to create a clear document on what your employees can and cannot say about the company. What is the vision that you want to make public? What is unique about the organization? What stories can they tell? Collect examples of good and bad posts from employees in other companies. #2 - Coach Once this is done, have a meeting and explain that if everyone spends a short amount of time each week participating on the web, they can significantly increase the visibility of the organization and all its employees. Clearly state if this is to be done on the clock or outside of business hours. Explain that this is not sales. Each employee should participate in online communications and add something of value to wherever they are posting information, and work in where they work if they can. Links are the best, but do not force it. #3 - Set Minimum Goals Ask each employee to commit to doing a minimum amount of online buzz each week. Some examples of online buzz are:
#4 - Collect & Reward Efforts Have employees email you or record their buzz in a central place. Have someone review each buzz effort and recognize excellent buzz creation. Talk about how buzz effects search engine ranking and traffic. Give rewards to those top buzz creators and publicly thank them for their effort. #5 - Review and Renew Periodically give your employees new talking points about the company. It might be an exciting new product line coming up, it could be a great customer service story to work into a forum post, but keep giving them fresh new things to talk about. If you give employees exciting new buzz-worthy stories they can repeat plus stress the value of their participation, you will find you have more inbound links and internet buzz than any SEO firm could have generated for you in a legitimate way. And it was basically free. Ron McDaniel, CEO Get your workforce buzzing about you. Copyright © 2005-2006 Ron McDaniel
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
The 5 Minute Marketing Plan If I were to ask you right now, what marketing tactics haveyou used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quicklyenough.Now, say if I asked you if you knew the results those tacticsbrought. Youre Halfway There!...Or Not Part 1 The year is almost over and the last half of this year will fly by just as fast as the first half.Are you on target for meeting your business goals for this year?If you answered yes, congratulations!Keep reading for ideas that will help you stay on track. Wealth Knowledge & Power - Lost Secrets From Ancient Masters Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. How to Handle Jargon at Your Web Site - and Why If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely withpeers, it seriously gets in the way if potential and actualcustomers aren't as conversant with it as you are. The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility. The Battle of Positioning -- Altruism or Paranoia? Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. Attracting Clients With Incremental Marketing Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith. Trade Show Marketing - Getting Prepared for the Big Event With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Effective Tips For Telemarketers I had a telemarketer call me recently. Here's a rough transcript of the conversation. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers Marketing is actually very simple. It involves telling people what you do. How Do I Define My Market? Your market is who you want to reach. Your customer. 3 High-Impact Fixes For Your Marketing Woes How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. 10 Start Up Marketing Tips This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Incentives For Customers? Whats New? Lost & Found for the 21st CenturyHere in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. Profitable Marketing Programs Part 2: Figuring Break Even Point In Part 1 -- http://www.websitemarketingplan.
|
| home | site map | contact us |