| |
| |
|
Marketing Information |
|
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started: 1) Attend organization meetings Where do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. What better way to meet and get to know these individuals while learning more about the market? 2) Offer to speak at a meeting or conference What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation. 3) Advertise in publications your target market reads The Internet is a great place to research what publications are out there. You can probably even get your advertisement to appear online as well as in the hard copy of a publication. Advertising can be rather expensive, so be careful with this one! 4) Present a free teleclass If you are not confident in your public speaking skills, but still feel you have something of value to teach those you are trying to influence, try offering a no-cost teleclass. It is usually fairly inexpensive to rent a bridge line to host your class. You can teach from the comfort of your own home, too. This is also a great way to get a list of names to add to your subscriber list for mailings. If you are comfortable with this option, you can charge a small fee for future teleclasses you hold, which will bring you some passive income. 5) Start a blog Write daily or weekly posts related to subject matter that will pique the interest of your target market. Spend time researching particular topics that you can write about. Then, add some pizazz...get excited when you post the information to your blog. If you're excited about something, others will be too. And don't forget to use keywords. These are what the search engines will use to find the content in your blog and draw others to it. © 2005 Cynthia Morse, Virtually At Your Service. All rights reserved. You're welcome to reprint this story. If you do, please include this reference: Cynthia Morse is a Virtual Assistant, and the owner of Virtually At Your Service, http://www.virtuallyatyourservice.biz. She offers remote administrative support to small business owners and other busy professionals from her home office, allowing them the time to focus on what they love and do best.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Are You Playing Checkers or Chess? When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you.. Get Personal: Letters vs. Direct Mail One of the reasons direct mail works is the personal aspect. It's ostensibly a letter from you to your prospect. Marketing Tips - Ten Quick Marketing Actions It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project. The Importance of Interpersonal Communcation Skills Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not. 7 Marketing Lessons I Learned From the Muscleheads at Golds Gym Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. Earning the Right To Sell With Stats - 10 Steps to Greatness We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Do You Really Need a Brochure? The phone rings. Good news. Don't Put All Of Your Eggs Into One Basket I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. Profitable Marketing Programs Part 2: Figuring Break Even Point In Part 1 -- http://www.websitemarketingplan. Your Secret Marketing Weapon As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost. Roping In Loyal Customers While Making An Extra Profit! You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card. Hold Onto What Youve Got You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. Radio Advertising Works With These Tips! Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Fax Marketing : Reaching a New Niche of Customers Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many differentlanguages. Marketing A Misunderstood or Scary Product or Service What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing. Off The Shelf Software for Making Business Lists Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. 10 Essential Criteria For Choosing Your Target Market A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group.
|
| home | site map | contact us |