| |
| |
|
Marketing Information |
|
T.E.A.M Profit
As you network and meet other business owners,keep this philosophy in mind:"Together Everyone Achieves More Profit" Remember this when you meet someonewith a business that serves your target market.Think about how each of you can work together to achieve more and grow your businesses. The following case study shows how to growyour business using the T.E.A.M Profit concept: Ted is a Real Estate Agent specializing in working with residents who want to purchase fixer upper homes. His target market consists of busy professionalswho have more money than time. His prospects are interested in investing in homes that are structurally sound but in need of cosmetic improvements thatwill increase the value of the home. Ted is struggling to attract clientsdespite the fact that there isa viable market for his niche. Ted starts to attend more networking eventsin an effort to market his business.Instead of meeting anyone in his target marketat the networking events, Ted meets aHome Inspector, General Contractor, and aReal Estate Appraiser. Using the T.E.A.M Profit concept, Ted is able to leverage his new contacts into acceleratedbusiness growth for all of them. Remembering that: "Together Everyone AchievesMore Profit by helping each other", Ted comes up with solutions that will help him and his new contactsattract more clients by working together. Ted formed a strategic alliance with theHome Inspector that resulted in Ted's clients receiving a discounted rate on their Home Inspection. This added more value for the clients because they didn't have to waste their valuable timesearching for a Home Inspector. They were also assured that their home wasstructurally sound before they invested in it. Ted's strategic alliance with the General Contractor provided his clients with special packages for their home improvement needs. Ted's strategic alliance with theReal Estate Appraiser provided hisclients with another solution to their needs. Once the home improvements were completed,the Real Estate Appraiser determined how much value was added to their new investment. Ted's clients were satisfied with his value added servicesand referred new clients to him on a regular basis.Everyone in Ted's T.E.A.M Profit circle were also satisfiedbecause they were now able to attract more clientswith less effort and in less time. How can you apply the T.E.A.M Profit concept to accelerate your business growth? Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Black Unicorn Communications helpsIndependent Service Professionalsattract more clients in less time.Visit http://www.blackunicorninc.comfor a FREE Business Success Toolkit,including the 7 day e-course:7 Steps To More Clients
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. Seven Secrets For Building Customer Loyalty In Your Restaurant Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. 8 Secrets to Marketing Success The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. Powerhouse Marketing With Persuasive Postcards The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Your Plan For Marketing Success The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed. How To Use Humor Successfully In Your Business Communications For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. Three Simple Keys Will Make Your Customers Stick Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales. Independent Professionals: What Stands Between You and Your Artist Statement? What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site). A Common - Yet Easily Avoidable - Marketing Mistake December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers. Improving Lead Generating and Conversation Rates: Think Like a Farmer John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. Every Days a Holiday! You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. A Questionnaire for Businesses As best you can, answer the following twenty-five questions. There's no scoring. How To Perfect Your Marketing Message! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Package Your Products for Thunder Thigh Women - Big Butts Too Wake up women (and you men too). I think we are seeing light at the end of the tunnel. The Six-Step Process That Grows Your Business 1. Examine your clientele and define your idealclient. Tips For Developing An Effective Questionnaire Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. How to Write Irresistible Promotional Pieces that Attract More and Better Clients Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. Simple Marketing Idea - Big Marketing Results! Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. Are You Playing Checkers or Chess? When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you..
|
| home | site map | contact us |