Your Greatest Asset


By Robin J. Elliott


I talked recently with a fellow who has a staff of eighty-five people. They’re not his sales team. He wants to increase his sales, and I suggested he consider turning these employees into salespeople. “But that’s not their job!” he protested. Exactly. And that’s why most business owners overlook their greatest underutilized asset – their non sales employees. I got very excited when I realized that there were 85 people who could help increase his sales with no cost or risk!

Every person on earth wants to feel important, recognized and appreciated. We want to feel that our contribution is important and that our ideas and suggestions are valued. Plus, we want to feel that we get rewarded for any value that we create. I have found that our employees at the coalface often know more about our businesses than we do. Their suggestions are based on real life, real experience and real opinions. They have insights and recommendations which could radically improve our bottom line profits, if we only gave them a reason to share those ideas, listened, and rewarded them accordingly.

Your employees want to feel a part of the business. They want to feel that they have secure jobs and that they can increase their income without moonlighting and arriving at your business half asleep. By listening to their ideas and providing them non-threatening and easy to use, understandable sales tools with a system to measure and reward results, you can unleash massive sales! When we understand that our businesses provide products and services that relieve pain and create value, we can train our employees to perceive “sales” differently. Use this massive, neglected resource – the cost is miniscule and the results are extraordinary – improved productivity and loyalty, decreased employee and customer attrition and increased sales and profits, innovation and motivation.

Zig Ziglar said, “You can get anything out of life, if you’re prepared to give enough other people what they want.” Most employees dread going to work and we can change that. Give your employees what they want: a voice, an ear, an opportunity, security, self esteem, reward, motivation, purpose and recognition, get your ego out of the way, and the sky’s the limit.

How workers ranked what they considered important, starting with the most important:

#1: Appreciation for good work,
#2: Feeling “in” on things,
#3: Help with personal problems,
#4: Job security,
#5: Good wages,
#6: Interesting work,
#7: Possibility for promotion,
#8: Loyalty of Management to workers,
#9: Good working conditions,
#10 Tactful discipline.

Apply this knowledge to your management systems and win!

“Unless you move, the place you are is the place you will always be.”

About Robin J. Elliott

For more than 19 years, Robin J. Elliott has worked with thousands of businesses in over 49 industries across the United States, Canada, and Africa. He specializes in helping small business entrepreneurs build wealth and gain access to new markets and profit centers through Joint Ventures. Through his Joint venture Seminars across North America he has thought thousands how to create increasing, multiple streams of income without cost or risk and very little time.

Get Robin J. Elliott's FREE: "How To Grow Serious Wealth Using Joint Ventures" Mini-Course, and The Prophet of Profit e-Zine along with video blogs, world class articles, free video, and access to top Joint Venture Partners at http://www.jvwisdom.com.


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Management Information:

Related Articles


MANAGING CRISIS; when you're too good at it
When you are acclaimed for excellence during times of crisis you may not feel so good in a non-crisis environment. You may not shine so bright, perform so well, be quite so acclaimed.
Tales from the Corporate Frontlines: Coworkers Collaborate to Complete Successful Initiative
This short story, Coworkers Collaborate to Complete Successful Initiative, is part of AlphaMeasure's compilation, Tales From the Corporate Frontlines. It illustrates how important cooperation, collaboration, and communication are to achieving the common goals of a successful organization.
A Man and His Razor
It is vain to do with more what can be done with less. William of Ockham. This is Ockham's famed Razor.
Biometrics and "Return On Investment"
At this time of tight budgets, the mantra of business is "Return On Investment!" With few exceptions, expenditures are measured against the bottom line. Outlays for capital expenses are strictly evaluated in terms of profitability and the total cost of ownership.
Can A Business Still Be Profitable When People Skills Are Absent?
In our current world of rapid and amazing technological advances, many entrepreneurs have managed to dramatically limit the need for staff in highly profitable operations of all kinds.It is therefore tempting and believable to imagine that with every passing day, the need for people skills is diminishing.
How to Manage Your People Well: Tips for Managers of Training
As a training manager, there are two important aspects to managing your people well: hiring, supervising, and motivating (managing with your people) and building up corporate support for your department (managing for your people). Unfortunately, training is not well understood by some executives, and its benefits can be hard to assess.
How To Decrease Downtime and Increase Productivity
All maintenance activities of the workforce must be documented, this includes breakdown repairs, callouts, preventive maintenance, replacement maintenance, overhauls, and Testing & Inspection work. Maintenance work by production line employees must be included, whether or not the employee is listed as in maintenance.
Creativity Management - Quality from Quantity
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
Problem-Solving Success Tip: Dont Leave Your Key Stakeholders Guessing
Communicate! Don't leave you key stakeholders guessing.We are generally not very good about keeping others informed about the progress we're making, especially if there isn't much.
The Professor Makes A Minus Power Move
If you think the power move has costs, consider the alternative. We are talking -- four friends -- bringing one another up to date on our personal and professional lives.
Four Employee Behaviors That Can Kill Your Business
I found it important to clarify for employees what "deal-breaker" behavior was at my company. These are the things I insisted would not be tolerated and would lead to immediate or ultimate termination, depending on the nature of the infraction of these hard and fast rules.
Assertive Communication - 6 Tips For Effective Use
What IS assertive communication? Assertive communication is the ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respecting the rights of others.
Feedback - Make it Descriptive
Have you ever heard yourself say to a team member - "You'rereally great" - "You're a star" - I think you're brilliant"- "You're doing a great job!"It's got to be a plus point that you're giving ConfirmingFeedback and there's nothing intrinsically wrong with any ofthe statements above; however, they could be better. Thereis also the danger that these statements could come acrossas a bit patronising.
Look Good on Voice Mail
Your use of voice mail tells others a lot about you. Here's how to make a good impression.
Corporate Governance for Business Owners
It is clear that good Corporate Governance is in the best interests of shareholders of public companies, but how can it benefit shareholders of private companies and other business owners?Will a good system of corporate governance increase the bottom line?One of the elements of a good system of corporate governance is ensuring that the role, and the boards' expectations, of management are understood.SeparationSeparation of the board and management is often lacking when it comes to small medium sized enterprises.
Avoid These Seven Deadly Dangers Of Outsourcing
Here are seven dangers of outsourcing your software development. They become deadly if your career or entire company depends on the timely release of your software.
Employers - Protect Yourself from Custody Battles that Hold Your Company Hostage
Child custody? How'd that get to be an employer's concern?When an employee faces child custody litigation, it will effect their ability to do their job. And it often causes legal consequences for their employers as well.
How To Decrease Profits Without Really Trying
Hurting your sales efforts can be accomplished easily with the proper guidance. The following effective yet simple ideas are designed to generate results when implemented into your sales strategy.
Have You Fixed the Broken Window?
Left alone it doesn't take long for a building with a single broken window to rapidly become a building with many broken windows. Fixing problems when they are small will prevent them from developing into larger problems.
Why Do Managers Create Low Morale? Or Does My Bum Look Big In This?
Why do managers create low morale as a product of their management and what can we do about it?The answer to the initial question is easy.We all know what managers do to the workforce that causes the workforce to feel the way they do about their jobs.