|
|
|
| |||||
| |||||
|
Internet Marketing Information |
|
|||
|
3 Link Exchange Methods
Link exchange is one of the many Internet marketing strategies aimed at: 1. Boosting Traffic It involves a website owner (link partner) placing a link to your website on his (an inbound link for you) and you placing a link to his website on yours (an outbound link from your site)It's a fact: The more inbound links you have, the higher your website will appear in search engine results pages. The link may be on a dedicated links page, in the actual content of the website or as a banner ad / text ad somewhere on the website. 1 - A Dedicated Links Page On a links page you can have one place for all your outbound links and one place to refer potential link partners. It can be easily managed using your Content Management System. One thing to remember with a links page is not to accumulate too many link partners - your visitors will be overwhelmed with the bombardment of choice and possibly avoid having to choose; while a potential link partner might feel that his link will not be noticed amongst your other link partners. This is called "Link Farming" and is something to avoid. 2 - In The Body Of Your Textual Content When having the link in the body of the actual text content, you are essentially recommending that the visitor visit that website, even if the visitor isn't conscious of it. Thus, this type of link exchange is highly attractive to a potential link partner. Of course, this is not easy for every kind of business - it might be easier for a magazine business to offer content to offer linking space, than it would for an accounting firm. Some website owners may even pay you to include a link to their website in the body of your text content, not only because it is such an effective advertisement, but it also improves their keyword rankings in search engines (if the words you use in your content that link to the website owners site are considered keywords). Good example: About.com publishes articles with links to websites in their content. 3 - A Banner Exchange or Text Ad Exchange A banner is a graphic, usually animated, that serves to entice the visitor to visit your website. A banner can be above-the-line (visible without having to scroll down) or below-the-line (you need to scroll down to see the banner). If you are not willing to pay a website to display your website banner, you may consider approaching a website to exchange banners with. A text ad is a verbal advertisement linked to your website and also serves tp enticing the visitor to visit your website. It is not as eye-catching as a banner, but from a search engine optimisation perspective, you can enhance your search engine rankings by linking using keywords in your link. An important aspect of reciprocal linking is trust - you trust that your link partner will reciprocate and that if he does, the link will be there in the future. Choosing A Potential Link Partner Here are two decisive factors you should consider when selecting link partners: 1. Competitive or Complementary? Are you selling the same product or service, or can this potential link partner add value to the product / service you offer, thereby allowing you to indirectly increase customer satisfaction? Of course, you should not link to a website that is totally unrelated to your content or your product, as this does not help you or your link partner If you believe you have a winning product that your competitors can not beat, you might exchange links with them to prove to your website visitors that you are the best, by allowing them to compare - this is obviously a more risky tactic as you may not only be losing customers, but actually giving them to your competitors. 2. Quality Of The Website What is you're perceived credibility of the potential link partner? Are they worthy of being featured on your website? Can they help you offer more satisfaction to your website visitors? John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business A joint venture is when two or more businesses join together to work on a project for a set period of time.It is an important internet marketing strategy that youshould do. Stitching Up a Niche I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. Think Outside The Box: Home Internet Business Ideas Imagine never having to leave your home to work. Nothaving to deal with traffic, office politics, annoyingco-workers, or pretentious bosses make excellent argumentsto working out of the comfort of your own home. Why Test? Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach. Killer Internet Marketing Errors - How to Avoid Them With 95% of all Internet businesses failing, it is important to find out what actually works and what doesn't. Most online business failures can be attributed to one or more of the following marketing errors:1. Online Advertising Techniques Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. Online Sales: Sneaky Technique To Increase Your Online Sales Anytime There are some smart and sneaky techniques that can helpyou increase your sales when executed properly.Hold a discount sale on your web site. Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales If your website sales are down and you desire to spark it up, here the secrets to do so:1. Spend money on targeted advertising instead ofmass media advertising. Six Techniques to Triple Your Website Hits Welcome,Over the past five years I have learnt many tricks to gain visitors. Many are great and some are negative, even getting me excluded from major search engines. How to Build an Asset Out of Giving Stuff Away for Free We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.But can you really build an asset out of giving stuff away?I believe you can and I'll tell you why. Do This - and Destroy Your Resale Rights Business! There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting.It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. Make Internet Marketing Work for You Via RSS RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. Three Key Steps to Invention Marketing Ever see a new product and say to yourself, "Why didn't I think of that?" Well, if you stop to think about it, probably everyone one of us has either had an idea for a new product, believe we are capable of a new product idea or knows of someone else who has had a new product idea.To get an idea of the magnitude of new product ideas and activity, I did a quick search on the word "inventor" on google and back came 9,300,000 websites. Website Sales: 10 Magical Awesome Tactics To Multiply Your Orders Do you want to open the floodgate of orders at yourwebsite?Here are ten magical awesome website sales tactics tohelp you:1. Use reward programs to keep people revisitingyour web site and buying your products. Dos and Donts for the Internet Marketing Newbie (Part 2) You are now reading Part 2 of my article the "Do's and Don'ts for the Internet Marketing Newbie". Part 1 covered the Do's and this part will cover the Don'ts. Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run."You see," he said, "when an engine won't run, it's got to be one of three things. 3 Link Exchange Methods Link exchange is one of the many Internet marketing strategies aimed at:1. Boosting Traffic2. Advertising That Yields the Best Results In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers greatpotential to set up a healthy business for pennies on the dollar.This is good news for internet marketers - but it also means thatthey need to lift their game.
|
| home | site map | contact us |