Are You Using The Four Letter Word?


The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply can't resist the word FREE!

The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:

Click Here To Download The FREE Demo!

Contact Us For A Price Quotation - It's FREE!

Take The FREE Tour Of The Member's Area

Order Now And Get ***** For FREE!

Subscribe To Our FREE Newsletter!

These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook.

It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.

By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:

You give yourself a legitimate reason to use the word FREE in your advertising and promotion.

You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,

You build your credibility by making your book useful and relevant to your target market.

To get the most out of this great FREE promotional tool, keep these points in mind:

The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.

The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.

Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download.

Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.

Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.

So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More E-Books Information:

Related Articles

7 Secrets to Explode your eBook Sales! Part 1
Secret #1: How to write an incredible eBook!Copyright 2004 Bluedolphin Crow - All Rights Reserved.Aho!I shouldn't be telling you this:One of the biggest problems that most eBook writers andsellers face is generating eBook sales.
Electronic Publishing Explained
An eBook is basically a document in the form of web pages that are put together, using special software, which is released in the form of a file that can be downloaded onto your computer's hard drive. Many people may think it is no different than a web site, but there are important differences.
The Bible of Marketing Ebooks
The ebook from Michael Cheney really is the bible when it comes to make a successful website.I highly recommend this ebook.
20 Ways to Increase Web$ite Traffic and $ales with eBooks
Here's a fast, easy list for you. Use it as checklist tosee what you need to do to increase traffic.
How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..
As we have all heard time and again (and it's very, very true), writing articles for ezines/newsletters and ebooks is a greatway to increase your exposure, brand your name, establishyourself as a Subject Matter Expert (SME), increase your subscriber/optin base and ultimately, increase that so-longedfor amount of cash in your bank account.For some people writing comes easy, others have gone to school and studied how to write.
Your First Step To A Digital Publishing Empire
There is only one way to climb a mountain - step by step.Now think of writing your ebook in the same light.
7 Secrets to Explode your eBook Sales! Part 6
Secret #6: Creating momentum and identity throughBook Sellers!Aho99% of them were wrong when I asked this simple question.Who are the best eBook Sellers online today?The answer I received from most of my ezine list was Amazon.
Rapid Knowledge Development for Businesses
When there is little time to go to the local public library or shop around for a good business book, e-books on the Internet may be the best solution. If you are looking for specialized information, e-books may be the "only" solution.
Little Known Ways To Make More Money With EBooks
There are a myriad of free information products on the internet today, and actually looking to make some more money out of the act of 'giving' them away can be a constant source of much frustration. In conjunction with Johan Mok and Ewen Chia, Geoff Morris has compiled a list of some15 points that should remove some of these frustrations and actually start to make a deal more money foe the site owners.
How To Bring In Your First $100,000 With Infoproducts
Can you really earn a living creating and marketing ebooks, special reports, courses and other infoproducts?Rather than just try to convince you of that fact, I figuredit's better to go one step further and show you exactly howit's done.Creating your own infoproducts, writing ebooks, building courses or membership sites are often the launch pad for becoming an information entrepreneur spinning off multiplestreams of online income.
Ebooks are Promotional Powerhouses
Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think aboutit: you don't need a publisher, an agent, a printingpress, offset film, ink, paper, or even a distributor.
How One eBook Author Writes eBooks
How does this eBook writing process actually work for an individual? It is truly a unique experience for all of us. I will share with you some personal thoughts about my process.
eBook Solutions
Free Information Products inundate the web these days. eBook performance denotes miraculous sales and marketing procedures abound.
You, Marketing-Minded Financial Planner, Can Be an Author
After you've gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics.Does this seem intimidating, or even impossible (not to mention expensive).
Top Ten eBook Mistakes and How to Correct Them (Part 2)
Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month? Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files.
3 Powerful Types of eBooks That You Can Sell Online
A big part of knowing how to write and sell ebooks is understanding exactly what will turn a prospect into a hungry buyer.As you may have already discovered in my "UltimateInformation Entrepreneur's Success Package", earningmonths and years of leveraged income from a few weekswriting has virtually NOTHING to do with your writingability, but EVERYTHING to do with understanding how toidentify and satisfy a raging hunger within markets.
How To Protect Your eBooks From Piracy And Copyright Infringement!
eBooks, or electronic books, mean big business for all aspiring writers. Not only can eBooks be sold in their own right as standalone products, but eBooks are fast becoming the weapon of choice for marketing gurus!Many business owners and webmasters pay writers to write eBooks for them.
How eBooks Can Be Used As An Online Business
Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy.
E-book Sales - Will Your Cover Close the Sale?
Well designed professional looking e-book covers do much, much more than show the title of the book. An e-book cover can be a powerful attention grabbing sales tool.
20 Ways To Increase Website Traffic and eBook Sales
Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic.