Are You Using The Four Letter Word?


The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply can't resist the word FREE!

The problem is, you can't use the word FREE unless you actually have something FREE to give, for example:

Click Here To Download The FREE Demo!

Contact Us For A Price Quotation - It's FREE!

Take The FREE Tour Of The Member's Area

Order Now And Get ***** For FREE!

Subscribe To Our FREE Newsletter!

These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook.

It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.

By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:

You give yourself a legitimate reason to use the word FREE in your advertising and promotion.

You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,

You build your credibility by making your book useful and relevant to your target market.

To get the most out of this great FREE promotional tool, keep these points in mind:

The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.

The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.

Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download.

Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.

Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.

So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More E-Books Information:

Related Articles

Youve Got To Be Joking!
I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something.
Rapid Knowledge Development for Businesses
When there is little time to go to the local public library or shop around for a good business book, e-books on the Internet may be the best solution. If you are looking for specialized information, e-books may be the "only" solution.
7 Simple Ways To Boost Your E-Book Sales
You can often dramatically increase your E-Book salesby making a few minor adjustments to your sales page.Here are 7 ways to increase your E-Book sales:(1) Make sure your 'Order' link appears at least 3times on your sales page.
Use eBooks To Expand or Explode Your Business
As we discussed in an earlier article the advantages of an eBook in conjunction with your web site are many.You can use the eBook you produce to build your credibility in your area of expertise.
How eBooks Can Be Very Valuable
EBooks have a number of benefits over the traditional book. These include the following:Cheaper to createQuicker to createEasier to target a wide marketHigh profit potentialMore versatile than traditional booksLets look at each of these points in turn:Cheaper to create:The eBook can be created on a shoestring budget since it is possible for its publishing and marketing costs to be minimal.
10 Steps to Author 1 eBook
Authoring a book, specifically an eBook (electronic book), is easy, affordable and profitable. Share your expertise and experience with an international on-line community of learners.
Top Ten eBook Mistakes and How to Correct Them (Part 1)
Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month? Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files.
5 Tips To Help you start self publishing for profit
Here's a really simple way..
What Comes First - The Cover or The eBook?
One of biggest trend these days is related to ebooks. Because of their viral nature, ebooks are a great way to increase traffic to a site and that's why everyone has to write at least one.
Surefire Way To Find Hot Selling eBook Topics
To become an entrepreneur, you need product ideas.Even more important,YOU NEED PRODUCT IDEAS THAT SELL.
How to Build and Sell your eBook at the Same Time
Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers.
E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them.
EBOOKS Are Books Too!
Electronic books - that is books you read on the computer- have the same information and entail the same reading experience as books in the traditional form - that is books you actually hold in your hands. An ebook looks just like a Microsoft document but it is transformed into an ebook format such as PDF where the reader cannot make any changes to the document.
This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!
Many of the Internets biggest ebook sellers are making this simple mistake, and it's almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake!I was having a bit of a tidy up on my PC the other day.
Cashing In by Writing How-tos
If you enjoy explaining how something is done step by step, you may just have an saleable article or book idea. How-to articles and books are favorites at many magazine and book publishers.
Electronic Publishing Explained
An eBook is basically a document in the form of web pages that are put together, using special software, which is released in the form of a file that can be downloaded onto your computer's hard drive. Many people may think it is no different than a web site, but there are important differences.
How eBooks Can Be Used As An Online Business
Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy.
Write Your eBook Fast: First Steps to Finishing Line
Why write an eBook?You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers.
Cash in on Your Expertise
Even though I've never met you, I know one thing about you. You are an expert.
10 Secrets to Write Your eBook Like a Winner!
You already have what it takes to write your first e-book. And like other winners you can create or increase your passive income stream each month.