Content is King

Introduction

A pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly forgotten tomorrow.

But, every great idea needs a little something extra. Maybe you're great at design, but you simply can't write worth a darn. Or, maybe, you have the best idea for a website, but no real way to get the word out. Either way, we all have different skills and we all have something to give and wouldn't mind getting a little something in return.

The website I'm talking about today is really about just that: getting something valuable in return for something valuable. Whether you are a website owner or a writer, this website has been rather successful at giving you what you need, when you need it.

Constant Content is all about giving webmasters the content they need to make their sites great while at the same time giving authors the exposure and income they need to keep doing what they are great at. At it's core, it's about allowing people to play to everyone's strengths.

The Gist of the Gist

There are really two parts to Constant Content. If you are a webmaster, there are hundreds of articles available for you as free content, licensed content or exclusive content. Constant Content will even have content custom written for you if you don't find what you need!

It's a little bit like having hundreds of writers sitting around at your beck and call. Some would call it spoiled, but I call it a dream come true.

The flipside of this equation is for authors. As you can tell, I'm an author. I've written articles, reviews, tutorials and curriculum for magazines, universities, books? You name it, I've done it. For me the two hardest parts about being an author are exposure and a revenue stream. Either you can't find enough work, or the work you find doesn't pay you often enough or well enough to make life easy.

For writers, this is where Constant Content comes in. It provides you a place to showcase your work, to license it (lots of people buy, lots of money for you) and even to sell exclusive, lucrative, licenses of content you prepare.

As I said before, Constant Content really is about connecting webmasters and writers up to form a team. A very cool concept which works very well.

Webmasters, Put Your Hands in the Air!

By now any smart webmaster should be aware that content is what makes the site go round. Even if all you have is an Ecommerce site, it's still ultimately the content on that site which gives it legs. Your users need to know certain things, and content is what fills them in. Whether it's articles, reviews, tutorials, essays or editorials, every site benefits from new, professional content.

Before we get in too deep to how you can get that great content right now, let me go through some of the basics of how Constant Content works for site owners. The process is fairly simple. You go to the Constant Content site. Then you find the type of content you are looking for (there are several ways of narrowing it down). Once you've found a piece you like, you are able to see a preview of it to make sure it fits with the overall tone of your site.

You then have a choice. Do you want a "Usage" license or a "Unique" license. A Usage license basically means you are allowed to use the license, but so is anyone else who buys a Usage license. It gives you the content you need, but does not guarantee you won't find it elsewhere. The flipside of this is that the content is very well priced: often in the 10-20$ range, which isn't bad at all. If you're looking for exclusive rights to a piece of content though, you will need to purchase a Unique license. This will guarantee that nobody else buys the piece in question. It's a bit like buying a print of a famous painting versus buying the original. Both are great, both will work, it just depends on your needs.

Ultimately, there is only so much content on Constant Content right now, as it is a fairly new service. So, what happens if you don't find the content you like? Well, you can either submit a Request for Content and hope authors help you out, or you can apply to have a piece custom created for you. Sure, you'll pay a premium, but you will also work with the author to make sure the piece is ideal for your project.

Whether you choose to buy content already on Constant Content or get it created just for you, ultimately you'll find what you need, at a great price, delivered with a smile. Constant Content allows you to play to your strengths, without having to worry about all the extra hassles.

Authors, Princes Among Men

Being a writer is tough these days. Either you can't figure out what you want to write about, or you've written tons of stuff that nobody's buying. After all, we can't all be John Grisham's (nor do most of us want to? though the 3 boats wouldn't be bad).

Working with Constant Content has several key advantages, at least in my experience. First, it helped get my name out there. I submitted several articles for free which are now in use on dozens of sites. It gave me exposure, and several times has given me opportunities to write custom content for a decent fee!

The other area Constant Content has helped me is in writing that I've just got "kicking around". I haven't sent it to anyone, it isn't published and it's basically just gathering dust. I can submit the piece to the site and just sit back. Sometimes I'll get purchases fairly quickly. But sometimes nothing will happen for a few months. Somehow that's even more gratifying. The fact that I can submit content, and have it pay me for years to come isn't a bad deal at all. It feels a bit like some of the royalty checks for book contributions that I get.

Besides the ability to submit free content, Usage content, Unique content and custom content deals, there is one other great thing about Constant Content: referrals. I've referred several friends to Constant Content. Every piece they sell, I get 5% for. Yeah, that's right. Sometimes I wish real world publishing worked like this, because I know a lot of authors. If every time one of my friends got a big signing bonus for a book I got 5%? I could practically retire.

You Too Can be King!

While I'd hate to be really cliché and say Constant Content provides a win-win situation, I really have to. If you're a webmaster you have access to a growing repository of reasonably priced content. If you're an author, you have an easy forum to not only let your writing speak for itself, but to make some decent money while you're at it. Visit Constant Content now at http://www.constant-content.com to find out more and to sign up for your account.

About The Author

Chris Ross

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Copywriting Information:

Related Articles

So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.
Five Tips for Writing Eyeball-Grabbing Headlines
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of thoseprofessional copy writers who charge $5000 or more to write asimple sales letter? Or worse, have you laid down yourhard-earned cash for a self-proclaimed "professional" writer, andgotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying tocome up with compelling ad copy for that "killer" sales letter(you know, the one that's going to make you rich beyond yourwildest dreams?)..
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people.
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives.
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first.
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them.
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it.
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.
Writing Tips for Your Website
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back.
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project.
How You Can Find Freelance Children's Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised.
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.