How to Manage Your Career Like a Business

Look upon yourself as a company with a product or service to sell. Understand your market and devise a dynamic marketing campaign, remembering that companies hire employees who offer them the best results and the best value for money.

Begin by identifying your skills, qualifications, and accomplishments. Adopt a customer-focused approach. What benefits and results can you offer employers? Are your skills marketable and up-to-date?

Employers are in the market for team-players and problem-solvers. They want to see evidence in your CV or resume of specific, quantifiable accomplishments.

Determine what additional skills you need to develop to make yourself more marketable. Take advantage of all opportunities for continuous learning and professional development.

Successful businesses win customers by developing a unique selling proposition. To give yourself a competitive advantage, analyse what other employees in your field are offering. It is not enough to emulate them; you must strive to differentiate yourself by offering something extra, something unique.

Try to assess yourself as objectively as possible in order to identify your marketable features. Analyse your performance appraisals and, if possible, enlist the help of a trusted friend or colleague to help you evaluate yourself.

Define and prioritise your short-term and long-term career goals.

Study recruitment websites and the appointments pages of newspapers to familiarise yourself with the current requirements of employers.

Your CV/resume should be fine-tuned regularly and kept up-to-date to enable you to make a swift and targeted response to any suitable job opportunity that arises.

Learn all you can about job search strategies, job-specific resumes, and professional interview techniques.

By adopting a planned and proactive approach, you will maximise your chances of landing the job that best fits your skills and personality, and increase the likelihood of achieving your long-term career goals.

Gerard McLoughlin, author of 'Four Minutes To Interview Success', has contributed career-related articles to hundreds of recruitment companies, websites and publications throughout the world, including: USA Today, JobBankUSA.com, US-Recruiters.com, etc.

To receive FREE career tips on a regular basis, sign up today for The Assignments Plus Newsletter.


More Resources

Stacking The Deck In Your Favor
Many people do not bother to look at their own magnificence and without that view it is not likely that we will recognize the need for strategies to maximize our strengths. When we buy an outfit for a special affair, we automatically try to coordinate each piece so that they enhance one another and amplify our sense of "looking good" from head to toe.
How to Know if You Are in the Right Career
Ever wonder if you are in the right career? If you are like most people you have. Did you know that 80% of people are currently misemployed? They are either underemployed, not happy with their current position or not fairly compensated for their skill and/or function set.
Drive Your Career Change - A Direct Approach
If your career has gone off the road, take control and drive back to job satisfaction with a direct approach.When you're looking for that new job or a career move it's easy to think that 'they' hold all the cards.
Writing A Resume That Gets You Noticed
As the old saying goes, "you never get a second chance to make a first impression." In today's business world, of course, that first impression usually does not come from a face-to-face conversation, but from whatever you can tell your future boss about yourself on paper: your resume.
Six Sure-Fire Ways to Get Yourself a Pay Rise
Many employees do not care too much for their bosses or supervisors. It is an all too common trait.
The Surefire Way To Getting A Pay Raise
If you are working for someone else, it is important to remember this fact: No one gives you a raise, you must earn it. You've got to prove you are worth the additional money you are asking for.
Any Job is an Honorable Job
Seeing your job as an honorable job, adds more meaning and peace to your life. Also, seeing the honor in what you do now, creates an ideal foundation upon which a career change can be built.
Job Security Is Dead! Are You?
Job security is an out dated concept. The idea is nice: The longer an employee works for a particular company, the more valuable that person becomes to the company in question.
Mystery Shopping - An Excellent Part Time Job Or Additional Income Source
Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a "snapshot in time" by trained researchers who know in advance what they are to evaluate.
6 Vital Tips For Creating A Superior Resume
1: Keep It ShortConsidering that initially HR personnel only spend approximately 10-20 seconds on a resume, the shorter your resume, the most desirable it is. Aim for one page.
Are Online Degrees Valid to Prospective Employers?
Online distance learning has gained rapid popularity with the advent of the internet, which has proven to offer great supporting facilities and convenience for online education. However, just like everything else with pros and cons, the internet has also opened doors for the widespread sale of bogus online degrees.
Start Working Before You Get Hired
What if there were a way to *prove* to any sane employer that you alone were the one to hire?Would learning how to do that interest you? I thought so.I call this the "start-working-before-you-get-hired" job-hunting method.
Corporate World: Jungle Or Paradise?
The road to the top is not easy, it is bumpy and dirty. Along the way, we meet interesting creatures.
What To Do When HR Calls...
Generally, when you present yourself as a prospective candidate for a new employment opportunity, your information will filter through the Human Resources department. Since every company has their own hiring process, understand that you cannot always control when HR will call you.
Hiring the OverQualified Employee or Mining for Gold
I am having a hard time understanding why a valuable resource such as the "over qualified employee is having such a hard time getting a job. Something seems to be out of whack here.
Resurgence of the Time Sheet: Why You Should Write Down Your Workday Activities
One day I walked into my boss's office and said, " I think all staff should do a time sheet, including you, from now on." I definitely surprised her but the results of thisrequest certainly got the attention of all of our staff.
Everyday Is Saturday: Help for the Suddenly Unemployed
I recently was "unhired" by my former employer. Unhired is a softer term than "fired" but it means the same.
Moving Without A Job: Should You Move to the Location of Your Dreams and THEN Look for a Job?
Moving without a job will challenge your identity -- but for some people, it's the best way to go.Here are some ways to deal with the question.
How to Crash - Proof Your Job Search
Think you have the speed, endurance, and know-how to fix what's broken? Bet not. The smartest people in the world are those who can leave their ego at the door, and know when its wise to seek help.
Losing A Career Can Feel Like Getting A Divorce
Most of us are aware that we need to grieve the death of a close friend, relative or favorite pet. We are beginning to learn that other events -- relocation, divorce, illness -- can also be experienced as loss.

More Careers & Employment Information:

Related Articles

Career in the Toilet?
Individuals not within their target career field may feel insecure, doubtful, or maybe even ashamed of their current job title. Career changers make up a large portion of the job-searching population.
Out Recruit The Competition
We hear from our clients that they "hope the candidate takes the job." Hiring a candidate shouldn't be a guessing game.
Personal Contacts: The Key to Successful Networking
When the word "networking" is used, we tend to think of upwardly mobile college graduates with a bursting day timer in hand chatting up the competition at business meetings, conventions, or workshops. The average blue/pink/white collar worker disconnects, feeling that they could never be that pushy, don't know enough people to even start the attempt, and that the method only works in competitive business environments.
Recruiting on the Web Requires Special Record Keeping for Legal Purposes
by Lesli Peterson, Business Analyst, VCGwith Phil McCutchen, Marketing Manager, VCG With the age of the Internet upon us, recruiting methods have expanded dramatically. Staffing companies now regularly use the Web to locate qualified candidates for their open positions.
Telecommuting Interview Tips
Telecommuting Interview Tips- By Nell TaliercioYou've made it! Your cover letter and resume got you to the interview process..
Recruiting Excellent Job Candidates
An independent recruiter, recruiting agency or executive search firm is charged with tracking down excellent potential candidates for available job positions. Despite the fact that there are innumerable people seeking positions of employment in the 21st century, it often seems to a typical recruiting agency that qualified men and women are few and far between.
About Your Work
I like Simon, one of three judges on American Idol. I find his feedback refreshingly honest.
Bringing Our Family to Work
Let's face it, most of us consider professional success and personal success the same.In other words we become our careers.
Hospital Staff at Great Risk of Attack and Injury Whilst at Work
There are millions of people working extremely hard every day in the UK to ensure that the public are healthy and recover from illness or accidents. Countless medical staff around the country study hard to become doctors and nurses and then work long hours and endure stressful situations in order to save the lives of men women and children every day.
20 Powerful Tips For Advancing Your Career
You don't want to stay in your current position forever..
Have Enough Money to Change Careers - Five Key Steps
At every talk I give, I ask the audience to tell me the reasons why people don't change careers. The most common answer given each time is "lack of money.
2 Job-Search Success Stories
Here are two success stories from my readers who found great new jobs last week. As you read each story, ask yourself, "How could I apply this to my job hunt?"1) Job-search goal cards workHere's a story sent in by Fred, from Chanhassen, Minn.
Career Transitions : Fearless Flyers
You may have read one of my previous articles on career transitioning which described how to create complementary careers for yourself. This article will introduce you to three people I call Fearless Flyers because they have taken the leap of faith that many of us would only dream of considering.
Knowing and Guessing
The line between average and exceptional work performance is dotted with ordinary day-by-day behaviors. I was reminded of that line recently.
A Career In Medical Assisting
My name is Danni R, and I am a certified medical assistant and online educator. I am writing this article to introduce you to an exciting career in the allied health profession that has existed for quite a long time but is just recently gaining the attention and recognition it deserves.
Work Attitude Ethics For Progress
This "fruit for thought" article is for all human beings, who somehow find themselves in the role of breadwinner and striving to improve their living standards.The heading of this article could just as well have been "How to position yourself for promotion" or "How to position yourself for career advancement" or "How to climb the success ladder" or something similar.
Prepare for Your Performance Review Before You Start the Job
When you start a new job, you probably realize the first three months are critical to your long-term success. Everybody's eye is on the "newbie" as you learn the ropes.
Job Hunting: Its Still The First Impression Stupid!
In the 1992 USA Presidential election, political strategist James Carville hung a sign in Bill Clinton's Little Rock campaign office that read, "It's still the economy, stupid." His intent? Simply to keep everybody focused on the most important issue of the day.
What You Should Know About A Medical Billing Specialist
Whether you are a person who is thinking about becoming a medical billing specialist or a company looking for a medical billing specialist, then this article is for you. There are several things that you should be aware of in the medical billing industry and I will walk you through them so that you will have the background information that you need to help you make a decision that will best suit your needs.
How To Write A Resume, Avoid These Resume Mistakes
HOW TO WRITE A RESUME-MISTAKE #1NEVER USE THE WRONG PAPER!What kind of paper should you choose when typing your resume? The color of paper you will want to use will be white or ivory. You will also want to type your resume on a heavier paper, such as a 20 lb.