Book Review: The NEW Game Of Business

If you think you've seen and heard everything there is to say, The NEW Game of Business brings new distinctions and a fresh perspective to the world of business.

This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around the world. Every entrepreneur and every company employee, from the janitor to the CEO should read and reread this book.

The author's quote in Chapter Five quite nicely summarizes the topic of this book. Mitchell Axelrod says this "I help you get from where you are, to where you want to be." The new game in town is that of reciprocity and no longer does the businessperson with the most toys win.

Consumers are tired of turning on the television every day to more bad news about badly run businesses. Corruption and scandal seem to rule the day and all this negativity takes a toll on the economy and well being of those who sell and those who buy. Mitchell Axelrod advises that thinking outside the box is so outdated that businesses need to throw away the box entirely and begin playing "The NEW Game of Business." This game is inclusive rather than exclusive and it is based upon service. Reading this book will help teach you the value of throwing out the old rules and writing a new script for a new game. A game where everyone wins.

The chapters of this book include: Play by the New Rules... "Caveat Vendidor!" Design a New Strategy... It's NOT just Business; It's Personal!, Practice New Economics... Good Deals are Good Business!, Seek a New Mission... Put People Ahead of Products and Profits!, Send a New Message... What Business Are YOU In?, Chant a New Mantra... "Serve, Deliver, Serve Some More!", Find New Solutions... Don't Fall in Love with Products or Services!, Acquire New Skills... Master the Tools of the Game!, Build A New Model... Integrate or Disintegrate! and Generate New Money... Profit is EVERYBODY'S Business! The material covers everything a reader needs to know about generating a profit while gaining lifelong customers and keeping loyal and happy employees. Apply these proven principles used by companies such as Nordstrom and Starbucks and you will find your business growing exponentially while you achieve your dreams!

Mitchell Axelrod is a consultant, professional speaker, talk show radio host and frequently published author on the topics of marketing, sales, entrepreneurship, life skills and playing the new game. For over twenty-five years Mitch has been consulting with Fortune 500 companies, banks, insurance companies, small businesses and individuals on how to boost income, increase sales and profits while deriving more fun, fulfillment and satisfaction from work. You can purchase The NEW Game Of Business at http://www.TheNewGame.com

(c) 2004, Davis Virtual Assistance. All rights in all media reserved. Permission to reprint granted to all venues so long as the venue is opt-in only.

About The Author

Bonnie Jo Davis is a Virtual Assistant, author of the e-book Articles That Sell and webmaster of the Articles That Sell Center. To sign-up for her free monthly e-zine visit http://www.ArticlesThatSell.com/newsletter.htm

Bonnie@DavisVirtualAssistance.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Book Reviews Information:

Related Articles

Jason Seeleys War - Book Review
"Jason Seeley's War" is centered in the heart of a small American town where two youth are deeply in love, and have been since high-school. Jason and Natalie's love runs with a flexible strength that endures her recovery from a horrible drug addiction.
Why The Dems Can't Stand Tom Delay & Tim LaHaye
THE MORAL OF THE STORYLou Dubose and Jan Reid's new book, THE HAMMER, a biography on House of Representatives Majority Whip Tom DeLay, is allegedly a story of God, Money, and the Rise of the Republican Congress-and just how Tom DeLay took advantage of Newt Gingrich and fellow Texan Dick Armey's Republican ascendancy and became himself the most powerful man in the House of Representatives. We'll get into the "God part" a lot more than the money and political parts for now-but just to warn you, the King of Tyre (money) and the King of Babylon (political power) have a whole lot to do about this most interesting story.
Beyond Bodybuilding: Stranger in a Strange Land -- A Book Review
When America's foremost literary critic, Harold Bloom, professor emeritus at Yale was asked to define literary greatness, he did so as follows,"I have tried to confront greatness directly: to ask what makes the author and the works canonical. The answer, more often than not, turned out to be strangeness, a mode of originality that either cannot be assimilated, or that so assimilates us that we cease to see it as strange.
The Wal-Mart Decade - AchieveMax® Top Ten Book Review
The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company was destined for publication. It was simply a matter of when it would be written and by whom.
Free Ebook Offer: The Story of America: Discovery - Article 3
Quite a lot happened in Europe between 1002AD, when the Vikings hurriedly packed their longships and retreated back to the colder climes of Greenland, and 1492AD, when the Spanish caravels, with Columbus so confident at the helm, accidentally stumbled across the forgotten continent.The period, collectively known as the Renaissance, saw a general revival of interest in intellectual thought.
Selling Goodness-Introduction To The Book
Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness.
Book Summary: The Rebel Rules
What does it take to get in touch with your inner rebel and run a business on your terms? Today's Information Age has spawned a number of rebel business leaders, from Virgin's Richard Branson to The Body Shop's Anita Roddick -and to Joie de Vivre Hospitality's boy wonder - the author himself - people who have the passion, instinct, agility and vision to rewrite the rules of business so it is ethical, respects diversity, and means more to people than simply turning a profit.So what exactly is a rebel?1.
Chris Carpenters Google Cash - An Ebook Review
It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years.
Introducing a New Web Site
You're Fired is a book that tackles the real stories behind the two little words that pack so much punch.This is in EBook format.
Metaphorically Selling
The Big IdeaA lot of people consider selling a very difficult task. Unfortunately for them, selling is an activity that forms part of everyone's daily routine.
Hug Your Customers - AchieveMax® Top Ten Book Review
Don't panic. Jack Mitchell, the author of Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, isn't suggesting that you take his title literally.
Getting Hip
Getting Hip by Sigrid Macdonald is a delicate story of one woman; Sigrid Macdonald and her beginning to end on a road to preparations and recovery from a total hip replacement. This book is a source of beneficial information for anyone who is searching for the facts about hip surgery.
Atlanta Pastor Releases Book Of Life
Local Atlanta Pastor known for his charity work such as feeding the homeless, at risk youth and giving toys to children at Christmas time is releasing his first book entitled "Diary OF A Shattered Spirit". Pastor Adams says that this book will address some of the struggles and stresses that plaque our society today.
Please Don't Just Do What I Tell You, Do What Needs to Be Done - AchieveMax® Top Ten Book Review
Please Don't Just Do What I Tell You, Do What Needs to Be Done: Every Employee's Guide to Making Work More Rewarding by Bob NelsonHere's another mini-book, 105 pages, that packs a real wallop in a simple, smart and savvy way. Bob Nelson is the million-copy best-selling author of the 1001 Ways series (1001 Ways To Reward Employees, 1001 Ways To Energize Employees, and 1001 Ways To Take Initiative At Work) and Managing for Dummies.
Primal Leadership - A Book Summary
Primal leadership takes center stage in this book. This concept goes beyond the set of conventional competencies on the making of a leader.
Workshop-In-A-Book® for Dating Again, A Must-Read EBOOK
The Joy Of Dating Again is designed to be a do-it- yourself workshop. This book features 21 self-empowering keys.
Albany, NY Family History Reference Now Available Thanks To Author Joseph Yakel
"Personal research references, especially for families who once lived in the South End area of Albany, are very difficult to come by", said Yakel. "Lower Albany had a very strong mix of European immigrants, especially Germans, throughout the 19th century.
The Rich Jerk Review: New Agressive and Effective Internet Marketing Methods for All
The Rich Jerk "Making Money on the internet is Easy" e-book Review1)The value propositionThe Rich Jerk claims:* To reveal the unorthodox marketing methods that brought him million dollars each year* That most of his techniques have never been seen* That he is better than you because he's richer!2)The Rich Jerk e-book description* 40 pages* 8 chapters covering the topic "Make Money on the internet"* Filled with The Rich Jerk personal experiences, tips and tricks to cover the "is Easy" topic* Written in a direct and clear style to go straight to the point* For 97$* 45 days money back guarantee (the Rich Jerk offers 200% refunds under conditions)3)The perceived valuei-Overall opinionAn outstanding ressource that covers in a synthetic style the essence of Internet Marketing Methods, targeted to exploit the present opportunities of Internet in a profitable wayThe Rich Jerk value proposition is definitely delivered, although the style and humour can be disturbing for some. Just follow The Rich Jerk link to read its astonishing sales copyThis is the first time I left an e-book with such a positive feeling and motivation to try some really new and effective marketing methods.
Atlantis Rises Book
Chapter one: Baby on the doorstep.It was one of those cold and dark winter nights of England when someone knocks on Dr.
Book Review: Karmic Relationships
Karmic Relationships: Healing Invisible WoundsCharles Richards, Ph.D.