Back-End Selling


If you ask me, residual (also known as passive income) is the most important type of income of all incomes. Residual income puts money in my pocket without work and effort on my part. It is the right type of income to work for, indeed!

And this is the type of income you should go for as an Internet Business owner. You might not realize it but this is also one of the many fantastic reasons why you engaged in an Online Business in the first place. This is the right type of income you should game for!

For the same amount of work and effort you put into your business, you want to work effectively and efficiently.

In my experience, it is easier to sell to the same customers who bought from you before. This is simply because your previous customers trust you (if your customer service was fantastic, of course!). You have already built a relationship with them and there is no reason why they should not trust your next recommendation.

In order to build residual income or create back-end selling, you sell to the same customers.

Let's face it. You can only earn and spend so much from one-time sales. You can only buy as much as you can sell. Period.

The main problem with one-time sales is that very often, the income is a one-off. You do not get to spend it again and again. That is not a fun type of income to work for!

If you have realized that sort of problem, this may be the compelling reason why you loathe your 9 to 5 job. Your employer only pays you once for the work you done once. If you want to receive another paycheck, you will have to go back to work the next week or month! There is not enough leverage in this type of income.

Since you are going to start an Internet Business, please do not let the same drudgery take over your soul in the name of business! That is totally insane!

If you are reading this and have yet to realize what back-end selling is (or even know what residual income is for that matter), then read this carefully. It might just change your narrow perception on Online Business and you might want to e-mail me a thank you note for sharing with you the good news on the possibilities of earning the same income over and over for a work done once.

If you sell to one customer at a time, you will never make much money online besides profiting from only ONE profit stream. It is also expensive in both time and money to get the next new customer.

So since you can only earn so much from one-time sales, why not create back-end selling?

If you are selling Information Products such as E-books, you can create back-end profits. This could be done through your own products or products you are an affiliate for. Remember that anytime you are selling always create back-end sales items.

If you do not agree with me yet, let's review a case study below:

Assuming I sell a $20 E-book. I have sold 10 copies so I earn $200. Let's say I have spent $100 on advertising so my net income is $100. Not really interesting though it beats a good 90% of the people out there who are not even making any money on the Internet.

$20 x 10 sales = $200 gross income

$200 - $100 (advertising fee) = $100 net income

But if I were smart and with some (just some!) ingenious concepts applied, I built in say, 5 to 10 other offers (same theme as the E-book) for products and services I either own or am an affiliate for within the content of the E-book.

And also assume that I would earn $30 on the average for any one of the products or services sold. That is $30 a sale. If 2 of the same 10 customers buy just one of those items, I would have earned an extra $60.

2 x $30 = $60 back-end sales

I know that the figures are rather small but if the whole process is repeated over 10 times with the same conditions, how much will my income be?

Give me a moment while I use my calculator!

$20 x 100 sales = $2,000 gross income $2,000 - $100(10) (advertising fee) = $1,000 net income

I earn $1,000 net income as a result of 100 sales. If I have included back-end sales:

$1,000 net income + [2(10)x $30 = $600 back-end sales] = $1,600 total income!

That is an additional $600 in my income just by working smarter and not harder. Now do you see where the good money really is? Furthermore, there is no advertising expense incurred to include the back-end sales items within the E-book.

Of course this is just a mock-up case study. The results can vary depending on how respected I am, how good the quality of my E-book is, how I market my E-book and how compelling my sales letter is to get my potential customers to buy from me.

However, this method of creating back-end sales has been put into great practice by top Internet Entrepreneurs from around the world which is what makes them rich and TOP of the world!

If you are living on one-time sales from your products today, then you must do something about it SERIOUSLY. The figures get rather interesting when you count that you actually lose money often or just break even with your advertising expenses.

"So, how do I start?" you ask. "Simple," I say!

If you create your own digital product (E-book, software, template), include links to other relevant products you either own or are an affiliate for.

For example, if you composed an E-book on making vegetable soup and sell it for $20, you will want to include advertisements of the other E-book you composed on making chicken soup and sell it for say, $15. Since your customers trust the quality of your first edition, a fraction of them will probably be interested in purchasing your other E-book in the series!

If you do not have a product of your own and do not intend to create one, then you can source for products with resell rights that you can customize with your own affiliate links for a reasonable fee.

At this time of writing, this is the type of income I am receiving from. I resell other people's product and earn residual income as a result of the same customers purchasing access to a suite through my affiliate link found within the same product.

On the final note, a friend of mine who attends Business School once told me that the biggest expenses in life are taxes and interests. I shook my head and slowly told her, "No. The biggest expense in life is the money you do not make." Who do you agree with?

Copyright (c) Edmund Loh

About the Author: Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report with over 6 years of web designing experience before he engaged in an Internet Business.


More Resources

Super Affiliate Strategies To Boost Your Click Through Rates
If you are an affiliate I don't need to tell you that it's not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it's not your product or service.
Top 5 Tips For Frustrated Affiliate Program Marketers
Do you go through affiliate programs like most people go through pairs of socks? Many Internet marketers do. In fact, 97% of all Internet marketers never make a single cent advertising opportunities on the Internet.
How to Choose a Reliable and Profitable Affiliate Program
There are literally thousands of affiliate programs on the Net. Here are eight important points that every affiliate webmaster should take into account when choosing a reliable and profitable affiliate program.
Affiliate Product Reviews - An Ultimate Selling Tactic
If you truly want to generate sales, one great way to do so is to create separate web pages for each of your affiliate products and include reviews of each product. Pictures, of course, speak a thousand words, and a picture of each product is very important to closing the sale.
Generate More Sales in ANY Affiliate Program - Part One
It is my opinion that the best AFFILIATE PROGRAM ever?is still the AFFILIATE PROGRAM YOU own.BUT?For those who are content in promoting other peoples programs?I will share with you a few of my strategies for FREE!But before I do that, let's see why most affiliates FAIL in just about any given affiliate program.
Build A High Profit Business With Affiliate Programs
QUESTION: I am considering starting an ebusiness using affiliate programs, but there is so much hype out there I can't figure out which programs would work best for me. Everybody claims their program is best.
10 Ways To Increase Your Affiliate Commissions
1. Participate in chat rooms related to the product you're reselling.
Free Keyword Research Tools Are Not As Effective as Wordtracker
One of the most unanswered questions online today is, how to perform keyword research that gets free traffic from the search engines. Many SEO experts recommends using one keyword or keyword phrase per page, while others recommends using secondary keywords with your main keyword.
Your Own Affiliate Program
What better avenue to drive high quality and targeted traffic to your website than through your very own affiliate opportunity!Plus, you have dozens and dozens of other marketers promoting YOUR wares at no startup cost to you, and on top of your own promotional efforts.Another positive is that it is a win-win situation.
Adsense: How to Make Money With Ads by Google
The chances are that you've seen "Ads by Google" on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get "Ads by Google" on your own site and if you do, you can look forward to getting paid by Google.
22 Questions to Ask Before You Use Any Shopping Cart System
Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking.You can use traditional methods to sell products such as direct mail, catalogs and advertising.
Three Easy Ways to Become a Super Affiliate and Earn Cash Quickly
If you want extra cash every month, you have to read this. You can start a part-time or full-time business simply by developing an affiliate network on the Internet.
Making Money Online With Affiliate Programs
If you are like most work from home internet business owners you want your web site to be making you as much money as possible. The choice of affiliate programs that you choose to promote on your web site will determine how much money you actually make, and the options to you are endless.
How to make money with Affiliate Programs - The Sensible Way
Every day, thousands of would-be marketers scour the internet looking for any and every affiliate program, sign up, sit back and wait for the money to pour in and get frustrated just as fast when the bank balance still shows a big, fat ZERO!There are tons of guru's floating around and even more eBooks and articles claiming to know the latest and greatest trick to make tons of money with no effort at all (oh and of course, unless you use their method then you will never, ever get anywhere in your online business and stay broke the rest of your life). We've all seen these before.
Three Critical Affiliate Marketing Tips For Higher Commissions!
Affiliate marketing is quickly becoming a very specialized form of online business. It seems that people all over the Internet are clamoring for more affiliate tips.
Become An Affiliate Champion: 10 Tips
Affiliates programs are one of the easiest ways to make money in the internet. Small fortunes have been made for smart people who have taken advantage of this powerful marketing technique.
6 Affiliate Mistakes Youre Probably Making...
Everyday I see more and more affiliates making the same mistakes. The worst part is that they're just doing what they're taught by the so-called "experts.
Back-End Selling
If you ask me, residual (also known as passive income) is the most important type of income of all incomes. Residual income puts money in my pocket without work and effort on my part.
Affiliate Marketing - Make Big Bucks Through Your Internet Home Business
Affiliate marketing has become a booming industry thanks to the increasing popularity of the internet. Marketing is defined as the getting and keeping of customers.
Can You Succeed Marketing An Affiliate Based Program?
Internet Marketing can be an enjoyable and profitable experience, but it can also be very frustrating, time consuming, money draining and anti social.So why do we keep putting ourselves through all this pain?Well, I'm sure that for everyone there is a different answer depending on your driving force, but for me it's the thought that one day I'll succeed and make a tidy income.

More Affiliate Revenue Information:

Related Articles

Top Five Ways to Earn Extra Money Online at Home for Free
Here's a fact: everybody wants to earn extra money. We allhave bills to pay, families to feed, and the list goes onand on.
Launching Your Affiliate Program Correctly
To any Internet Marketer these days an affiliate program is absolutely essential marketing method of achieving a decent e-growth. Allowing others to promote your products or services can be the most efficient way of selling your products as you only pay for successful results, whether these are leads, sales Or traffic.
Are You Doing Well As An Affliate Marketer?
I have been working on the Internet now since December 2004 and I have done all the things one needs to do to earn an income from the use of my computer at home. There are many resources and so many different programmes and opportunities that it amazes me.
Affiliate Web Site Pros, Cons and Getting Traffic
With the web these days growing at a substantial rate, just about everywhere you turn on the web, you will see offers to own your own web business. Many of these offers are legitimate businesses with real products and items waiting for you to open one of their affiliate sites and start selling.
How to Become a Super-Affiliate
Did you begin your affiliate marketing business like this? You surf the internet looking for an internet marketing product you can affiliate with and sell (even though you know nothing about internet marketing), sign up for the program and get your link, and then visit traffic exchanges and safelists, advertising your affiliate site. At the end of the day, week, or month, you wonder why you didn't sell one product.
How to Grow an Affiliate Marketing Business
The biggest failure in affiliate marketing is not collecting prospects' email addresses. If you only send your prospects to your affiliate website, you are promoting someone else's business, not your own.
How To Make Niche Profits Without a Website
You don't need to buy any "amazing new ebook" or a bunch of fancy software. You don't need to write hundreds of pages of content or hire someone to.
How to Write an Effective Product Review
How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends' opinions and look for independent product reviews before opening your wallet?If you're a savvy consumer (which of course you are), then you put more stock in your friends' opinions and independent product reviews.As affiliate marketers, we become much more successful when we approach our site visitors as friends and take the attitude that they too are savvy consumers.
Ebook Review: The Super Affiliate Handbook
Rosalind Gardner's 270 page ebook "The Super Affiliate Handbook" is the "Holy Bible" of affiliate marketing. It's also surprisingly well written (I've seen some real junk passing as informative writing) and logically steps through each of the 15 chapters, all but the Introduction building on the previous in an easy to understand style.
Affiliate Marketing - Conversions
What is a good converting site?Well they say a "good" converting site is one that sells 1 in 100 visitors.Now once you've chosen which affiliate program you want to promote using Google Adwords you may be thinking "well I'll just let it run for 100 clicks and if I don't make a sale I'll give it the flick".
How to Easily Increase Your Affiliate Commissions in Two Days or Less?
Clearly, the people benefiting the most from affiliate programs are the companies running them. My goal here is to help you - the affiliate - earn more money.
Spending More Money Than You Make In Your Online Business?
Have you been lured into online business and internet marketing with promises of the gold you will find at the end of the rainbow? And ended up spending much more than you make each month, and wondering how these marketing gurus make money, if at all?You aren't alone - there are thousands of people out there who buy various kinds of info products on how to become rich and say goodbye to their day jobs. The irony is that they are still stuck at their day jobs, working even harder to make up for what they have lost month after month in their quest for online profits.
Never Get Burnt by a Cycler Program Again!
A cycler or doubler that offers nothing of real value is likely a scam and for the most part is illegal. Check out what you are buying, and look at the cylcling or doubling as a bonus or rebate.
How to Make Money with Affiliate Business Programs
There are thousands of affiliate business programs on the internet today that offer wonderfully lucrative opportunities. The majority of business opportunities require zero overhead and once set up, will generate income with little or no maintenance on your part.
What are the Benefits of Affiliate Marketing?
Affiliate marketing is a cooperative effort between merchant and an affiliate's website. It has become popular for Internet sites trying to create some extra income for their site, perhaps changing a hobby to a profitable, self-supporting business.
Affiliate Marketing - How to Start Earning Money Today
If you're new to Affiliate Marketing and your finding everything that your learning is a little "mind blowing" but really want to start making money today then here is the quickest way to get results.First, I would begin with using ClickBank.
BEST SERVED HOT: A Simple Recipe For Success With Affiliate Programs
Affiliate programs have become very popular because of their potential to generate substantial, and even lavish, income in a relatively short period with little investment cost. Their fame has become so big that they are being credited as one of the main reasons for the resurrection of the online business community after the dotcom bubble burst.
Content Really is King
It is every affiliate's wish to have unique site content absentof any re-write or editing restrictions, effectively content with an"open license." Many sources do exist for content that can't bechanged, but there are very few sources which allow an affiliate tomanipulate the article and make it unique and specific to theirsite(s).
Affiliate Marketing Tips
If there really is a big secret at all, it undoubtedly would have to be: "work hard." We hope that the information provided here helps you get rolling down the road to affiliate marketing success.
Understanding Affiliate Programs
Years ago before the internet was born, starting your own business was like taking a leap into the unknown. It involved MONEY, TIME, and lots of worry.
Affiliate Marketing - The Comparison Model
The value of an affiliate is nil in a customer's mind - ok, so you've shown them where they can get a few products related to that niche, but there needs to be some sense in their mind that you have offered a genuine reason for choosing those particular affiliate partners. Are the chosen partners simply making you the most handsome commission?