| |
| |
|
Writing Information |
|
Write On! - Key Components of Successful Business Communication
Written communication is often the first impression you make on potential customers, business partners, or employers. Because of its significance to your marketing message, it is one of the most important aspects of your business. Good writing sets a positive tone and encourages people to enter into a relationship with you. It tells people that you have something worthwhile to offer them. Although writing style is a subjective preference, writing quality can be objectively defined. Three characteristics of good writing are that it is purposeful, compelling and clear. Purposeful - Every written communication has a specific purpose. It may be to inform, like a corporate newsletter, mission statement, or press release. It may be to explain, as a training manual, white paper, or business letter. Writing can also be used to motivate a sales team, instruct a student, or inspire social change. Identifying the specific purpose of your writing before you begin will make it easier to choose the most appropriate format and content. Compelling - Effective writing compels the reader first, to continue reading and second, to feel, think or act in a certain way. Marketing brochures, sales literature, proposals, resumes, even business cards, rely on the power of the written word to compel decisions and actions. Read your writing from your customer's perspective. Does it motivate you to act? Clear - The ever-increasing pace of business requires many of us to do more in less time. The clearer your writing, the easier it is for your readers to quickly understand and respond to your message. Whether you are writing for internal corporate communications or external promotion, clarity makes your writing more vibrant and memorable. Which writing projects should you complete yourself, and which should you outsource to a professional freelance writer? Consider these three questions: Do I have the expertise to write the most effective communication? Short, personal or proprietary communications, like agendas, meeting minutes and performance evaluations can easily and efficiently be completed in-house. Promotional or comprehensive corporate communications - such as press releases, sales and marketing materials, corporate newsletters, training manuals, and resumes - are often sourced to freelance writers who have the experience and creativity to maximize the impact of your written communication. A professional freelance writer who is skilled at combining the art of words with attention to detail gives you the freedom to focus on other aspects of your business. Partnering with a freelance writer for your corporate communications ensures that the first impression you make is a good one. Copyright ©2005 by Sally Bacchetta. All rights reserved. Sally Bacchetta - Freelance Writer/Sales Trainer Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales. You can contact her at sb14580@yahoo.com and read her latest column on her website.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Advice for New Writers With the advent of email communications in the workplace, it's not uncommon to exchange dozens of messages daily. Sometimes, I sense a writer's "voice" in such messages. On Giving and Receiving Feedback Writing is a personal and introspective process. To share with another what we wrote is to risk. How to Have an Effective Reading Group Writing leads to reading. Therefore, it's only fair to supply my readers with sufficient information on creating an effective reading group, since the last article was based on writing groups. A Writers Tools If you are like most writers, you're constantly searching for tips on technique that will help you to increase your chances of publication. You eagerly pounce on articles that tell you how to plot better, write better and sell better. Should I Keep Writing? Writers are an insecure lot.It's easy to understand why. Home Business Writing Made Simple Have you ever written a letter to a friend? Ever written an outline for any project you were about to start? What about a shopping list? If you have, and I imagine most have, you can then write focused, brief, content articles for your online home business.Why write? Well, of course you can spend lots of money to drive traffic to your site with absolutely no guarantee that you will obtain a single sale. Fight The Fluff! The first and final rule of quality writing is this: what doesn't strengthen your writing, weakens it.There are no neutral words when you're trying to be persuasive - every word must be doing real work and every sentence must be necessary. Get Your Writing Reviewed by Major Publications for Free All Writers need the press, especially new writers. As a new novelist, I know I need name recognition. A Writers Life Ever wonder what an author's life is like? What that breathing, sweating, hungry, weary, bona fide guy does when he's not at the keyboard? How does his "day job" affect his writing? When he's mowing the lawn, grocery shopping, or babysitting grandchildren - what goes through his mind? Is he sucking up every sensation as he moves through his day, tucking tidbits away for a future piece? Or, does he simply journey through life, just - doing - these things?How do I define myself? Am I Aaron Paul Lazar, with the obligatory middle name, author of the LeGarde Mystery Series? Sometimes. At book signings, indeed. The Arrogant Writer: Five Ways To Nurture and Defend Your Muse Arrogance has a bad rap. We think of arrogant people as unpleasant to be around, full of themselves, and incapable of taking an interest in anyone else. Learning to Question Your Elephant Child: Who, What, Where, When and Why Having problems writing? I don't know why. San Francisco Chronicle columnist Jon Carroll writes up to five columns a week. Are Writing Exercises Effective? It was reported that the great American author Sinclair Lewis was once asked to give a lecture on writing to a group of college students: "Looking out at this gathering," he said to the assembled students, "makes me want to know how many of you really and truly wish to become writers?" Every hand in the room went up. Lewis looked at them for a moment and then folded his notes and put them away. Publish It Now! No Matter What It Is Do you want to publish something? An article, a non-fiction piece, a short story, a children's book, the great American novel? What are you waiting for? You may be answering that it's just too competitive. Competition in the writing industry is fierce, no doubt, but many good writers have piles of work collecting dust in a box, sitting in the corner, or in file upon file, tucked away in a desktop PC. Sick of the Traditional Publishing Path? A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way?Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approval" to be his client. Freewriting: A Strategy That Will Bring Your Writing To Life Freewriting is a release from the prison of rules. Itallows the fastest and deepest improvements to a writer'screative process. The Iniquitous Slip All the famous writers I heard of could paper the walls of their offices with rejection notices.Rejection slips are the bane of all writers, yet they are inevitable. Bird by Bird It's easy to feel overwhelmed by marketing. First, there's so much to learn: What works? What's a waste of your time? Where should you invest your energy and money?Then you have to prioritize: Where should you start? What's the ONE THING that, if you don't do anything else for a while, is your best first step?Next, you've got to figure out how to get it all done. Making Better Word Choices - 4 Examples Choosing the wrong words can have a poor effect on your writing and on you. Whether you are writing a cover letter for a job, a business proposal, or an application essay for graduate school, using words poorly can result in negative feedback. Every Result is an Asset Not long ago, I went to an Internet Marketing Seminar. One of the speakers was John Reese, a man who set the Internet world abuzz in August 2004 by achieving the amazing result of just over a million dollars worth of sales in 18 hours. Writing Made Them Rich #3: Richard Bach One day in the mid-1970's a young man stumbled into adiner somewhere in the United Sates.Slung over his shoulder was a kit-bag that containedeverything he owned.
|
| home | site map | contact us |