Writing Articles Information |
Reprint Articles Hijacked by Text Link Ads - Great for Authors!
We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subject. But did you know that publishers can do a similar thing within the article itself? They can turn any word within your article into an ad! They use programs like TextLinkAds to turn select target keywords into hyperlinks to the advertiser's website. When a reader clicks on a link, the advertiser's website opens within the same window. In other words, the page is 'hijacked' and your article disappears! Gasp! As authors, we spend a lot of time planning and writing content designed to hold the reader's attention. Surely we should condemn anything which hijacks our audience? The answer to that question is most definitely, "NO!" As a heavy Internet user, I'm personally not a fan of text link ads. However, as an author of free reprint articles, I think they're great. Before I explain why, though, let's cover off a few basics... Text link ads - some FAQs Like every other form of advertising, text link ads have their detractors. The most common questions asked are: Q: How can I tell if it's a text link ad? A: Although text link ads look the same as text links, you can identify them very quickly simply by mousing (hovering) over them. When you hover over a text link ad for about a second, a popup displays the details of the advertiser and the ad content. Check out http://www.seochat.com/c/a/Search-Engine-News/Microsoft-Hopes-to-Crush-Google/1/ for some examples. Q: Are they ethical? A: Text link ads are more covert than regular pay-per-click ads like Google AdWords. They look like normal text links, but they don't actually jump where you expect them to. For example, I clicked on a text link ad with anchor text "MSN" expecting it would take me to MSN's search, but instead it took me to the website of some sort of SEO service provider. As we all know, it's quite common for people to link to their site using unrelated anchor text. That's all text link ads are doing. So, by nature, text link ads are no more misleading than any other kind of link. Q: Are they bad for the Web? A: When people can't trust the links they're clicking on, won't they stop clicking? Won't this have a detrimental effect on the perceived usability of the Web? I said above that text link ads aren't really any more misleading by nature than normal text links. In reality, though, I suspect they may encourage the misleading use of anchor text, so in that respect, I think they're detrimental to the perceived usability of the Web. But does this make them bad for the Web? I don't think so. In fact, I think their overall effect will be good. By bringing more advertisers (i.e. businesses) to the Web, text link ads ultimately make the Web more useful. Users will quickly recognize text link ads for what they are and adapt. Q: Are they effective for advertisers? A: I can't really answer that. I've never used them, so you'll have to ask someone who has. Of course, you could ask one of the companies that offers text link ad technology, but you already know their answer... Q: Will they become more popular? A: Once again, I can't answer that question with any authority. But I have my suspicions; I suspect they will become more popular, simply because there are a lot of web publishers out there who are willing to try programs that offer a revenue return. Ultimately, the popularity of text link ads hinges how successful they are for advertisers, not how well-liked they are among users. Q: Can I stop it happening to my reprint article? A: No. I believe that power lies solely with the publisher. Of course, you can forbid it in your reprint guidelines, but that will simply limit the number of times your article is reprinted (consequently limiting your referral traffic and link popularity). Conclusion - Are any of these questions really important to article submission authors? In my humble opinion, the answer, once again, is "No!" As authors of reprint articles, we love the Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints, the higher their site rank, the greater their traffic, and the more they earn from the pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and - of course - link popularity (i.e. increased rank). Text link ads are no different. Like Google ads, they encourage the publisher to acquire more high quality content. It's as simple as that. "But my article is hijacked! What if the reader doesn't return?" There's no denying we'd prefer to keep our reader. But most readers know where the 'Back' button is, so if your article is good enough, they'll be sure to click it. And if they don't, well at least you've got the permanent link back to your site in the byline of your article. And after all, that's one of the big benefits of article submission, isn't it? Anyway, enough talk. Let's see how it all unfolds. Happy hijacking! Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
An Article about Articles Everyone that publishes a newsletter or ezine knows that the "list" is the most important thing, if you want to be successful with any online venture. To build that list we are told to submit ads to other ezines, join as many ezines as is humanly possible to read in a 24 hour day without food or sleep. Simple Tricks to Maximize the Reach of Your Marketing Message Jim was working hard to grow his business. Long hours networking his rolodex, producing high quality products, and delivering exceptional service to his customers, but he was always just a little short at the end of the month. Article Marketing 101: The Perfect Author Resource Box If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature). 5 Great Benefits To Writing Articles On The Internet! Marketing on the internet can be a costly procedure, especially if you are trying to reach a very targeted audience. A great way to drive targeted traffic to your website is by writing articles. SureFire Ways To Get Free Publicity Using Articles Free publicity can help to spread the word about your name and business. There are many ways in which you can publicize your web site at no cost. Increase Site Page Rank By Writing Free Articles Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a subject in which you have expertise. Once written, then attempt to distribute these articles for free publication on other resource websites and/or newsletters with, of course, the stipulation that your brief bio and a link to your site remain intact. Adsense Authors: Who Are These People? Adsense is a program designed by Google to help publishers monetize their websites using high contextually-accurate ads. Adwords is the other side of the coin which allows any person to create an account with Google and bid on keywords or key phrases to have their ads appear in either the search results ad placements, or in content sites that display Adsense ads. Article Writing For Fame And Fortune How would you like to have your name and web address spread all over the internet?How would you like to have your web site move up to the first few pages on the major search engines?Actually, it's not as difficult as you may think. It requires some time and effort on your part, however, the rewards can far outweigh the effort that you put in. Microsoft Word Smart Quotes and Article Marketers Dont Mix By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if you are only authoring your works for applications not relating to article marketing. How to Get Ideas for an Article? Are you short of ideas? There are times when we are in the mood of writing an article, but suddenly may feel lost without ideas, wondering what do we write about. Does it apply to you?I had many such occasions and found the following simple tips most useful. Writing the Five Essentials The five essential questions to be answered in your article are WHO, WHAT, WHERE, WHY and WHEN.The five Ws must be considered carefully when you are gathering your research, plus using the five Ws is an excellent way to organise your material. How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net. Bugaboos of Article Marketing in Web Content Management Systems (CMS) One of the most common blunders by those using articlemarketing to distribute free reprint articles is to includeperiods after domain names at the end of sentences. Surelythose authors who have made this blunder realize that if thatperiod gets included in the URL, the link will lead to a 404error or "Page Not Found" message any time a visitor clicks onyour link from any web site that used your articles. Branding, Control, and Results - Submit Articles in Your Own Name Article distribution is currently booming on the internet.Authors do it for a number of reasons: It is a good way to be picked up by the search engines. Finding Experts, Sources and Contacts I was asked to write an article on a short deadline. No problem, I thought. Why You Need an Article-Marketing Strategy before Posting a Single Article Online II This is Part 2 of a 2 part article - Read Part 1 athttp://www.promotewitharticles. The Secret To Promoting Sites With Articles Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. How Your Online Business Can Generate Loads Of Free Traffic From Articles The biggest challenge facing any online business today is how to generate enough traffic and leads for the business to succeed.By the time the online business owner is through with paying to establish their new business, there is hardly any cash left for the most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients for the new online business to take off. Mining Your Experiences for that Article or Book Chances are good that the next article or book you read is based on the author's experience. In each publication, the author doesn't just relate his or her experience, but explains the benefits that he or she derived from it, such as lessons, suggestions and concepts. Success Starts with Articles No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors-almost none of them return. |
home | site map | contact us |