Web Development Information |
Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!
1. Many people are not getting good or complete advice. Often for example people don't understand all the concepts of Internet Marketing and having a website so they simply pay to have a website developed. Often this website may look good but it falls far short in the area of being "search engine friendly". This is typically because many businesses that deal with the web are very one track focused. People need to get independent opinions from a knowledgeable person. Someone who doesn't have a biased agenda. Most businesses have a product or service they try to push customers toward because they make a greater profit on these items. Many businesses that deal with the internet can be narrowly focused on their one main niche. They may do webpage design and development and for their ease they either knowingly or not don't consider other important attributes like optimizing the page for search engine placement.Some example are weblinks in java scripts. Search engines don't read these. Another example is the over use of images to display text on webpage. Search engines develop your webpages reputation based upon the words on the page. If the words are in images they can't be read by the search engines. A simple test to search for words is in your internet browser click on Edit and then click on Find and search on any suspect words. 2. People put too much emphasis on their Company name in their website title. The title should be geared toward keywords, etc. They don't take into account search engines and keywords and that starting out nobody is going to be searching on their Company Name. 3. People don't wisely choose their keywords or market. Planning here is key - do some sample searches and see what comes up - who is your competition? 4. This is kind of a subset of number 3 above,- lack of adequate planning. I.E - What is the purpose of your webpage - is it to sell them right there or perhaps gather their information for further use? 5. People don't either set up their website to collect names and leads (email list) or they just collect everyone's name in one big box. For example if you have several categories of interest on your site try to collect the person's email tied to their specific point of interest. 6. Over Targeting - I see this problem all the time. People have a small website and they try to over target every keyword remotely associated with their website on each individual page. Each individual webpage should be targeted as much as possible. A variation of this is people try to optimize their sales page for good search engine ranking. A much better approach is optimized pages, which direct people to their sales page. 7. And of course they do a any number of things that are not friendly with search engines. (Here are just a few examples) Like using frame pages incorrectly. You are hosting your Web site at a free Web space provider. Your Web site has a low link popularity. Bonus Tip: When requesting links from other websites vary the linking text (title) you provide them, so that the linking text coming to your site isn't always the same. Think of it like this, in nature you would have a variance of linking texts. So if you do what is more natural, you should rank better with the search engines. Nick A. James offers informative tips and information on nutrition, health and working from home. Get the Exclusive Free Report! -6 Steps to Simplify Your Life, Improve Your Health & Give You Dynamic Energy! His many years of Internet Marketing expertise puts him in unique position to help others starting a home business. For free advice, health blog, and cutting edge info contact him at: http://www.health-goji-juice.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Improve Conversion Rates - Load Times Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what's wrong? Your site may simply be to slow. My Yahoo Search - Beyond Bookmarks Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix. What Your Customers Say About YOUR Site! Part 1 The following is a list of patterns that many visitors follow, and you can use these suggestions to better your site.1. What and How to choose the Right Keywords for Mega Traffic Keywords in Search Engine Optimizing and Search Engine Marketing are the building blocks and foundation of your website on the search engines. If your foundation is weak or poorly put together your webpages won't have much to be based upon for the engines to rank with. Build a Web Site that Works...Even for a Safari Hobby! My life's greatest passion is a safari hobby. And what would that be, you ask. Writing Effective ALT Text For Images Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. Earning From Your Website Before you start building your site, ask yourself "WHY?". Why did you decide to build your own web site. The Secret Benefit Of Accessibility: Part 1 - Increased Usability Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%. You May Be Losing Valuable Traffic - And Not Even Know It! Here's something you may never have thought of before:If I were to type your domain name?http://www.yourdomain. Whats Your Business Online Attitude? This article was prompted by some customer support work I was involved in for a private members site. One of the paid subscription members wanted someone to look over his website and give an opinion of what we thought of its design. Three Things Every Website Should Do When I started my company in 2002, I knew I needed to have a website. Why? To provide credibility! How can a company be "real" in this day and age if it doesn't have a website? So, like many companies, I published an informational website that explained "here's who we are, and here's what we do". Guide to Internet Business - Website Setup After planning the design and content of your website, it's time to actually physically set up your website. This is the step where you put all your designs and plans into action, creating a website that will attract visitors and earn income. Benefits Of An Accessible Website: Part 1 - Increase In Reach The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. How To Start Your Own Website I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. 7 Killer Ways To Increase Your Online Sales Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. Beware the Software Siren I've heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to Elance. Achieving Differentiation With Your Website Internet Marketing is not a miracle marketing strategy - competition still exists and you need to have a unique approach with regards to:Web DesignJust as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity. Where's Your Web Site? This simple question can take on several different forms, but if you have your own web site, all are equally important. Don't worry, this isn't a sales letter, and it's well worth a read. Website Value - Whats Your Business Website Worth? If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?It's a sad fact that a great number of websites are worthless. 7 Golden Rules For Building Mini Sites First, an eye opener. Making your fortune throughaffiliate programs on the internet is not easy. |
home | site map | contact us |