Strategic Planning Information

Sales Planning and Business Plans

Writing a business plan can be tricky when all the books on the subject fail to keep updating their editions. One significant factor is the sales planning in business plans, yet few books show examples of how to explain online sales which will contribute to your over all stores sales in your retail outlet. Additionally many service companies take orders online and dispatch their units from there. Even Dominoes Pizza often takes credit cards over the phone, many companies now allow online ordering.

Investors and bankers need to understand that you are cutting edge in your new business before they will either loan or invest dollars to you. You need to have a plan for this and you need to carefully communicate it in your business plan. Below please find a sample online sales description to give you some ideas of how to write this up in your business plan. This sample is from a simple business; a mobile car wash franchised outlet. You will print this out and then take a legal pad and make notes of how you will do your online sales. Use this sample and modify it to best fit your plans for the future. You will then formulate your own website sales and online sales section of your business plan to help you in the road ahead. Think on this.

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Web Site Sales

Customers will be able to order car wash services via the Internet and The Car Wash Guys web site. This information will be instantly paged to us and the money can be paid with a credit card using Cybercash.

Credit Card Sales

We will entice all customers to use our credit card system as their method of payment. This speeds up customer contact time and leaves more time to wash cars. By charging people's credit card, they can be sold booklets of car wash tickets in advance. This way cars can be washed without having to make change or waiting for people to write checks. It also helps because people are more apt to buy additional services when using plastic money instead of paper money.

We will put additional trucks in areas where credit card usage is highest, eliminating excess employee pilferage. We will have safe encrypted storage to prevent identity theft of these credit card numbers, because we realize the FTC is impotent in protecting the consumer.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

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