Site Selection and Demographic Tips for Establishing Outlets
Many cities have home pages on the Internet. Many of these cities use these sites to promote their town. They use it to attract large corporations who will provide jobs and large retailers who will provide sales tax revenue dollars for city budgets. The first thing you need to do when surveying a town for a likely candidate for a company outlet is to visit their website and that you can do from where you are sitting right now. Websites can be great sources for general and statistical data. Here is some of the information you will find at these Internet sites: Upcoming City Events; Job Opportunities; Library Hours; How To Pay Water Bills; Statistical Data; Basic City Information; Etc.
What you generally won't find on these sites is any information that may be negative to retailers, large employers or home-buyers such as, but not limited to: High Crime Rates; High Unemployment; Degrading Schools; Traffic Counts; Accessibility Of Transportation; HUD Information; Low Income Housing Areas; Etc.
This type of negative data is vital to your understanding the economics and future economics of the city and region, that you will have to find out from a look see in the area, a personal visit. These are things you over hear in local coffee shops talking with police officers, local business people and concerned citizens.
Many Chambers of Commerce have BBS Bulletin Boards or home pages on the Internet. Usually they offer incentives to membership by putting these new members on the Internet and giving them a listing on the chamber's home page. Generally, the information on these systems is of more value in site analysis and selection than the city's home page. This is because it is created by and for business people. It is also usually tailored to the small businessman and the large employer.
A few of the companies that collect data and run ESRI programs will make customized reports based upon criteria you specify and then search, sort and modem or fax the information to you in one hour or less. These companies include: Thompson Site Selection Research, Inc.; Urban Decision Systems Equifax National Decision Systems.
Equifax can give us demographic variables such as: Total Households; Total Population; Household Growth/Decline; Population Growth/Decline; Average Income; Median Income; Specific Income Ranges; Population By Race; Number Of Owners/Renter Units; Property Values; Age Of Population Education Level Of Population; Occupations Of Labor Force; Number Of Vehicles
Equifax can also give us the following business variables: Number Of Businesses (Automotive); Number Of Businesses By SIC Code; Competitive Businesses; Number Of Retail Businesses; Etc.
Equifax supplies this information in many different formats. By calling an 800 number, you can have an eight-page report faxed in three hours time. Maps can take a little longer. Equifax's latest software called Sparta-Site is PC based. Sparta-Site integrates demographic, consumer, expenditure, shopping center, highway and road data into one comprehensive package that provides automated site evaluations on any computer or laptop. Business data, mailing lists and sales contact data bases can also easily be incorporated with this site software.
To make this actual analysis easy for users, all information in Sparta-Site is pulled into site evaluation modules similar to those you will find from Urban Design Systems on the following pages. When analysis is complete, Sparta-Site produces a series of maps, charts and reports which allows us to quickly identify locations which offer us the greatest potential for high profit car washing before we set up route schedules for the franchisees. With this software, we can analyze an unlimited number of locations in our target regions and conduct an endless number of 'What if?' scenarios. This flexibility will enable us to select cities or areas that offer the most or least potential, compare demographic characteristics of multiple locations throughout a city, analyze past and future market trends, track rapidly growing markets and evaluate areas for the second, third and fourth locations to open in the future. You can also down load information from the U. S. Census Bureau at; http://www.census.com and all state government contracts which have been sent out to bid at; http://www.govt.dgs.com .
Certainly, market data cannot provide you with all the answers nor guarantee the outlets success. The process of determining which variables are important to us and which are 'nice to know' is part art and part science. In the last decade business owners, site selection specialists or studiers of demographics and economic vitality of regions have had the advantage of computer generated feasibility studies and it has certainly helped. The more we know about market characteristics, the better our chances of choosing the best areas that will contribute the highest profit to our outlets thus greatly enhancing their potential for winning in an extremely big way.
These techniques of real world site selection and study has helped our company tremendously and it can help yours also.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
More Resources
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exitingMore Strategic Planning Information:
Related Articles
Regroup - How To Do It And Why It Works
Regroup?is this a new management trend? Not a chance! Regroup is simply an opportunity to end one month's business cycle, recap the performance of your company and outline a plan of success for the new upcoming month. Why does it work? Because it allows each person on your team to assess their performance from the previous month, and make any necessary adjustments for the new month.
Six Key Principles of Corporate Accountability
The foundation of any business transaction is the promise of fair deal. In complex organizational relationships, it is all too easy to lose sight of the existence and terms of this deal.
Home Improvement Construction Project Planning
The first task before hiring a contractor for home remodeling is laying out the details on what exactly you want done. This will ultimately save you time and money, as you will be able to choose the perfect contractor for your construction job, and get the job done correctly the first time.
Fail to plan... or Plan to FAIL??
Running a business, whether it be an offline multi-billion
dollar company or an online part time home business, they
share many similar traits.One of the biggest obstacles I have endeavored to
translate to many, many small business / home business
people, is a very simple phrase.
Microsoft Great Plains in Aerospace & Defense industries - implementation & customization highlights
Microsoft Great Plains fits horizontal markets clientele and in case of Aerospace and Defense industry we'll talk about contractors - parts and subsystems for government contracts. We do not necessarily talk about large corporation, however models described could be implemented for large publicly traded company.
Laying It Out On Paper
You might be thinking to yourself, "Why should I waste my time writing a business plan? I know what (web designers, freelance writers, professional organizers) do!" Knowing intellectually what your industry is all about and pinpointing exactly where you want your business to go are two entirely different propositions.Something happens when you empty vague ideas out of your head and SOLIDIFY them on paper.
Going Self-Employed - A Few Handy Hints
The day you decide to take the plunge and work for yourself will be one of the most life-changing choices you ever make, whether starting a company large or small or as a freelance; from the very first moment of being self-employed, you and you alone will stand or fall by your decisions and actions. You will be responsible for steering your business through all its ups and downs, good times and bad times with no guarantee that everything will turn out right in the end.
Business Strategy Planning Made Easy
Ask Yourself three simple questions that affect your strategy planning..
Resilience
I. INTRODUCTIONThe term resilience, which is of frequent use in the psychotherapy area, has recently started being used in the corporate field.
How Copying the HBO Schedule Can Boost Your Business
I'm not talking about posting the HBO schedule on your website or sending a Xeroxed copy around to all your customers. When HBO came onto the scene they were innovative, fresh, and willing to do things other people were not.
Your Business: Will It Have A Happy Ending?
"Begin with the end in mind," says Stephen Covey in his book Seven Habits of Successful Living. Those who have created a successful business know it does not happen without planning, hard work, and a little luck.
Corporate Contingency Planning
Part 1A few weeks ago I attended a seminar sponsored by Independent Solutions Insurance Inc (Edmonton) entitled "Seminar On Disaster Preparedness", during this seminar I heard stories from individual company owners who told us of their misfortunes and how they coped with their crisis. In both cases these crisis were caused by accident, however, a potential catastrophe nonetheless.
Dotcom Business Plans Archive Project
One of the most important initiatives in the domain of business documentation is that of professor David Kirsch from the University of Maryland, who thought of a dotcom Business Plan Archive - , a project that consists of collecting business plans for posterity. The project was started in 2002, through the Web portal businessplanarchive.
Are You Aware of Planning in Business?
Human beings are rational agents. Rationality endorses one to take up planning in every sphere of life from shifting to a new house to marriage, as well as business.
Top 10 Tips to Create A Business Plan! (For People Who Hate Business Plans)
One of the key challenges for any business is to remain focused and invest resources for maximum pay-off. It's said that 80% of a business's activity accounts for only 20% of total profits.
What is Your MSP?
For many consumers and producers, MSP is an acronym for Manufacturer's Suggested Price. Today, I would like you to consider a different definition for these commonly used letters -Marketing, Sales and Profitability.
Expanding your business in a franchise system
If you are a successful franchise of a large franchise brand or chain, chances are you will wish to expand. The most important thing to do is make sure you are on the most positive terms with your franchisor.
Call in the SWOT Team: Produce More Opportunities to Expand Your Business
Have you ever done a SWOT analysis? No, it's not some dangerous military
maneuver. It's actually a fun and incredibly helpful business development exercise that will give your company focused direction and great marketing ideas -- whether your business is brand new or has been around for years.
Leverage - A Small Step For You /A Big Change For Your Career
Cassy was an employee of a nonprofit who had been at her job 5 years. She came to me because she felt that the organization she was working for didn't value her and was upset because others had been promoted but she had not.
Mastermind Your Way to Success
What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew Carnegie, Henry Ford, Thomas Edison and Ben Franklin have in common?They all leverage the power of the mastermind team.The mastermind works on the concept that two (or more) heads are better than one.
Titanic Precautions
Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanic's last voyage.