| |
| |
|
SEO Information |
|
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage. Over the past 6 months there have been many changes. The big guys are getting even bigger, but there are a number of new players vying for your patronage too. The top three Search Engines are Yahoo, MSN and Google. It would seem that Yahoo serves the most searches followed by MSN and then Google. Only a year ago Google supplied both Yahoo and MSN with search listings. Yahoo has progresses from a Directory to a fully fledged search engine as has MSN with the launch of their new Search Engine. However Google still supplies search results to many other search engines including AOL, Alexa and a host of small and medium sized search engines. It is my belief that any small business owner should know the basics of search engine placement and it is surprisingly easy to list your Web site, but even easier to get it ignored or even black listed by search engines. All the information you require to list your site is only a search away. But you have to use the right search query. Don't type in 'search engines' into any search engine, as you will end up with a heap of useless information. It will probably list the top search engines, but it will probably not tell you how to prepare your Web site or how to get the best coverage for a listing. For information on how to prepare your site I would try a search for a phrase like "search engine optimism" with the quotes so that your search is for that exact phase. The trouble is with first time Web site owners they don't always know the terminology, even a search for 'seo' will bring up a list of useful resources. Other search phases include, optimize website, website optimizing, website optimization, web site optimization and website promotion, these are all useful search phases. My experience is that any search engine submission company that promotes its services through paid memberships or sites that offer to list your site on many of the 100,000 plus search engines has more chance of getting your site ignored or black listed. Some companies do provide a good service but they are few and far between. I personally only add a site to one search engine at a time and only the one time although there are a small number of search engines that will only list your site for a set period of time. There is no set right way to list your site in search engines. It is not even necessary to physically add your site to a single search engine. A good example is my Ezine Web site. To date I have not submitted my site to a single search engine. Internet-Income-Index.com I have added links to a couple of my personal sites and added my ezine articles to an Article directory or two and for a number of searches my site now comes up in the top 10 listing. Go to Google.com and try a search for the three main companies I promote online and see for yourself, TrafficOasis, ItsYourNet and Madison Dynamics ! So as you can see it is not necessary to spend hundreds or even thousands of dollars on promotion of your Web site. If I can get top 10 listings for my site within 6 months for Affiliated programs that have in the case of TrafficOasis over 125,000 members who I would assume are also promoting their TrafficOasis page. A top listing is possible. Listing your site will be a different process to how others promote their sites. Even I promote one site different to another site. Check http://www.allsearchengines.com for lists Search Engines by product, service, category and country. If you have a communications company, I would suggest you list your site in communications specific search engines and directories. Using pay-per-click is one way to promote your Website But even then my ezine site has listings on the first page of Overture.com who are one of the major pay-per-click search engines owned by Yahoo. Pay per click can become an expensive choice if your site is not optimized for both search engines and people. There are a number of theories that the Gurus claim are best. Yanik Silver suggest that with mini sites of a few pages focused on one product or service are the story. I totally agree, but a problem does arise when you are promoting a number of companies that have numerous products. This requires creating a site that houses the various products on individual pages like my ezine site. It will take you more time keeping it updated but either a mini site or a larger site will work if the proper research, optimizing and planning is completed. Learning as much as you can about search engines is of the utmost importance if you hope to achieve high page ranking and for your prospective site visitor to stay at your site to make a purchase ... Like you choosing the right search phase to get useful information on site optimization, the same applies to your site too. Your site content must have the relevant content to provide to search engines so that they can list your site within the appropriate search results, then to get the searcher to decide to visit and stay at your site. Let me simplify that. Your site content must be relevant both for your visitors and search engines. Failure in one area directly affects the other. May all your promotions be Successful. PETER GREEN. Editor of ~ The INDEX ~ ezine. Editor@Internet-income-index.com http://www.Internet-Income-Index.com Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. Would You Like More PageRank? The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. Get More Cosmetic Surgery Patients From The Web It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. Even More Tips For Getting A Top 10 Search Engine Ranking! I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?1. Keywords - Key For All Doors Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. Link Popularity Explained and How To Build Links Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site. Maximising Google's PageRank of Your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. When to Hire a Professional SEO Firm? In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Increase Your Page Rank Through SEO Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, "Rome wasn't built in a day. Hens Lay Eggs (HLE) by Silke Stahl "HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed. Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. Help Your Visitors Zero in with Site-Flavored Google search As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. THREE Secrets to High Search Engine Rankings the Easy Way! Let me guess, you've read article after article on howto FINALLY get your site ranked at the top of the searchengines. In fact, your mind is probably spinning with info and now you are just flat-out confused. Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. Its The Same Deal For Both Search Engines And Real Estate It's all about location, location, location!In the past.. Search Engine Optimization that Works in the Long-Term Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Commonly SEO terms and Jargon used by Search Engine Gurus What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about. 3.5 Reasons You Need To Forget About Search Engines Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why.. Gaining Additional PageRank Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. Boost Your Website Rankings with Expert Content The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism.
|
| home | site map | contact us |