| |
| |
|
SEO Information |
|
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Hence, in this article, instead of criticizing, I will be saluting Google and several of its many accomplishments. According to the dictionary, the definition of phenomenon is: "A remarkable development or occurrence. A marvel. " I think we would all agree that definition fits Google like a fine tailored suit. In 1998, singer Janet Jackson was the biggest star on the planet. On September 7, 1998, Google Inc. opened its door in Menlo Park, California. The door came with a remote control, as it was attached to the garage of a friend who sublet space to the new corporation's staff of three. The office offered several big advantages, including a washer and dryer and a hot tub. It also provided a parking space for the first employee hired by the new company: Craig Silverstein, now Google's director of technology. Already Google.com, still in beta, was answering 10,000 search queries each day. The press began to take notice of the upstart website with the relevant search results, and articles extolling Google appeared in USA TODAY and Le Monde. That December, PC Magazine named Google one of its Top 100 Web Sites and Search Engines for 1998. Google was moving up in the world. The name "Google" is a play on the word "googol," which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web. Anyway, the rest as they say is history, as Google continues to write its remarkable history with each amazing new achievement. Let's detail a few of Google's more recent achievements: Froogle In December 2002, Google introduced a beta version of Froogle, a play on the word "frugal," a product search engine that enables users to search for millions of products across the web. Google AdWords In October 2000, Google announced its new content-targeted advertising program. Google AdWords was a huge "out-of-the- box" success, boasting well over 100,000 advertisers to date. AdWords Select In February 2002, Google launched AdWords Select, an updated version of the AdWords self-service advertising system with a number of new enhancements, including cost-per-click (CPC)- based pricing. Google AdSense In June 2003, Google anounced AdSense, a program designed to maximize the revenue potential of a website by serving highly relevant ads specific to the content of the page, launches with initial partners, including ABC.com, HowStuffWorks, Internet Broadcasting Systems, Inc., Lycos Europe, Knight Ridder Digital, About.com, CNET and others. Google Deskbar In November 2003, Google announced the Google Deskbar, a free software download which enables users to search Google without using a web browser. Gmail On April 1, 2004, Google announced a new web-based mail service called Gmail that will include a gigabyte of free storage for each user. The service also includes a powerful search engine to locate and retrieve messages, which are displayed in a "conversation view" that chronologically arranges all emails sent or received with the same subject line. Gmail also includes relevant advertising delivered with the same technology that scans web pages as part of the AdSense service. To say that Google has had a meteoric rise to stardom would be an understatement. Years ago, who would have thought that the little search engine with the funny name would reach such massive heights that a monolith like Microsoft would find it tough competing. So, what's next? Only Google knows for sure. However, I for one would like to see it tackle the current click fraud problem with the same excellence, zeal and determination its shown in its other remarkable achievements. About The Author Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net Visit his website at: http://www.lets-make-money.net
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Screwed: Is this an inevitability in the SEO World? By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. Keep Your Content Fresh with this Quick and Easy Tip Some of the Search engines want only original content. So if the Search Engine Get's to your web Page on your Site and realize they have already seen this Page they won't Index it again, This can be a real hazard if you submit Articles for free Re-Distribution. How to Get Tons of Top 10 Rankings Guaranteed Okay I admit it. I was kidding. Dont Submit Your Website To Any Search Engines We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. A Play In The Sandbox Is Necessary There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months. Local Search Optimization - A Guide to Getting Started While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities. How to Top Google by Writing Articles Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying). Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well By now, you know that to rank well in the Search Engines,you need to have the keyword in your URL's directory nameand filename, if not in the domain name as well.So, if you want to target a keyword, say, 'Woolen Socks', thebest way to do it is (a) to have a domain name that containsthe word 'woolen socks' in it (like: BuyWoolenSocks. Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. Search Engine Marketing 101 For Corporate Sites When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google. How to Create Killer Keywords to Get FREE Traffic to Your Website When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. How to Get One Way Backlinks Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks. Five Simple Steps to Getting Links to Your Site Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. Search Engine Optimisation: The Soon to be Impossible Dream! There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable. SEO 101 SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. Importance of Keywords in Links to Your Website Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. Do It Yourself SEO Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details.
|
| home | site map | contact us |