| |
| |
|
SEO Information |
|
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed. Who says Google gets to play the role of big brother? Google may be the leader that people praise and follow, yet why do webmasters allow themselves to be caught up in this publicity stunt? Sure it is a BASIC measurement of how much publicity a website is getting, but what is its real purpose? As Pagerank gains ground webmasters loose sight of what they originally intended to accomplish. By writing this article I hope to give webmasters the foresight to distinguish that in the end PageRank won't be what makes your website a success. Even though hard work and determination may help you achieve this success; skill, luck, and good timing play a bigger roll. Many a-days I am sifting through my vast amount of spam mail and occasionally receive an email entitled "link exchange." As I am always intrigued by possible link partners I typically read these emails. When I come to an email that looks generic and has 100 mailers on the list I still give them a chance and then take a look at there website. Upon opening the website I am disgusted by the huge fonts and banners trying to sell me something, as a habit I look up at my toolbar and see that this website has a Pagerank of 6! What a possibility according to many website owners. The only opportunity I see in these types of links are purely PageRank building. On the other hand? On a rare occurrence I come across an email titled "our partnership" as this email is already more intriguing I open it urgently and see a nice layout for this email that is directed towards me and my website. Anyways on with my point, I go to this website and see a terrific design plus they offer a unique service. According to habit and maybe a bit of my obsessive compulsive side I check the Pagerank. Humm, this website hasn't even been indexed by Google yet? Should I exchange links with this website? I am sure most of you are thinking of course not, it would benefit my website in no way. On the contrary this website has the most potential to flourish and send you quality targeted unique's! What I am trying to prove is that because of this "higher power" aka Google PageRank people turn down websites that can provoke there own success! Why not put Google PageRank in a state of anarchy and let websites again be judged by there quality content and superior design! Directly PageRank cannot be bought, though often I see links being sold at outrageous monthly costs on pages with a pr of 6 and up. Many times they will provide minimal traffic. Purchasing one of these links will not bring you any targeted traffic, or any traffic at all for that matter. A site wide link on a high pr website can and will boost your pr, but will it help promote and brand your website? I am not trying to say boycott Google PageRank and start a protest, just merely use PR as a reference but not enough to influence you're linking decisions and how much time you spend on link exchanges. I hope you walk away from reading this article with a more open mind towards linking with new websites. Understand that every website has potential there are just different degrees to this. You can't earn a clients respect my running up to there door and desperately offering them your product, instead let them find you. Your approach to search engines shouldn't be any different. Concerned about the next PR update as attempting to get those last minute link partners up and running? Invest this time instead on building up quality content pages and the Google will find you! Written by: Michael McLaughlin at http://www.webmastershed.com - webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Is Google Fair? If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream. Dont Make the Top 30 SEO Mistake SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data;02) Separate the corpus into documents;03) Generate features for each document;04) Generate a representation of each document;05) Study the feature/vector space;06) Cluster documents;07) Reduce dimensionality;08) Accept input Queries;09) Find the cosine angles against the query vector; 10) Find the sought vector column;11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. No Cost Search Engine Marketing As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software. 6 Ways To Attract Search Engines To Your Website More Often Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently. If You Could Submit Just One Page To The Search Engines Which Should It Be? Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. The 7 Best Stealth Techniques to Improve Your Google Rankings Stealth as in Spying. But Knowing What your Top Competitors are Doing and how they are doing it you can greatly improve your very own search Engine Rankings. Googles Back Door... Get Your Website Indexed Quicker! It's the buzz word's going across the internet marketing guru's strategyplatform at the moment?Google's Sitemap to index your web pageswithin days if not hours.This new system will revolutionize how marketers will now be ableto submit an xml file of their website pages direct to Google and workalong side the mega giant search engine to provide detailed informationregarding the total amount of your websites pages and how often they are updated. A Naive Mistake Cost Me My Google Rankings Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of searchengine spammers. How To Weather Google Algorithm Changes If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected. How to Avoid Getting OOPed On by Google? Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc. SEO Help: Dont Try to Fool the Search Engines Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage. Banned from Google and Wondering Why? There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. Seecrets on Website Promotion: Search Engine Wars - a Different Perspective The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. 4 Tricks For Lightning Fast Indexing The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Google Website and Web Page Indexing for Dummies You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales. Google Rank Cake 6 cups thick content mix1 jar word of mouth, whipped2 tablespoons meta tags1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir. The Benefits of Organic SEO (Search Engine Optimization) If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. The SEO Gurus poem Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions.
|
| home | site map | contact us |