| |
| |
|
Sales Information |
|
How to Really Benefit from Associations (Part 1 of 3-Part Series)
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. Choose from over 130,000 associations in the United States alone that represent practically any industry at national, international, regional, state and local levels. How can you reap benefits from association contacts? OhioHelp.net, an Ohio-based company that helps businesses worldwide with their marketing, public relations and freelance writing services, shared tips based on their own client projects and Association affiliations in a 3-part series:
Part I: HOW TO DEVELOP INDUSTRY CONTACTS 1. Keep lists of industry associations that your company and clients are affiliated with handy. 2. Bookmark the association websites and place their contact information in separate computer and print folders. 3. Contact all associations where appropriate and let them know that as a member and affiliate with your client who is a member, you'd like them to add your personal mailing info & email address to their member lists so that you get their member guides, newsletters, press releases & other announcements, etc. 4. Stay in touch monthly or bi-monthly with association contacts you meet either in person or via the phone, fax or email. Attend events when possible and volunteer on committees. When you can't attend, ask for minutes of the meetings or follow up in the next newsletter. Follow up & congratulate speakers & other (workshop) presenters; asked to be placed on their mailing lists, etc. Note that many groups still have difficulties with electronic communications, so reach out with the phone. Note: If emailing, keep your emails in the "Sent" folder until you hear back. If you don't hear back, your email most probably never reached the recipient, so call to touch base. 5. Log communications in a notebook or separate online file and follow up. 6. Keep hard copy folders for each organization to hold the membership guide, latest newsletter, URL & other contact info. What works well is to use 3-ring plastic page inserts where you can insert a bunch of papers, a brochure & other goodies into one packet, then just insert the entire pack into a 3-ring binder. Or file the plastic packets in a file cabinet for quick retrieval. 7. Take advantage of online aids. For example, keep up with the latest info to discuss with group members by joining an ebook club: http://presssuccess.com/wholesale. And share your own company / industry tips, news & other automation enhancements (like electronic downloads of your own ebooks & reports) with http://presssuccess.com/AutoPilot. SPECIAL OFFER For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot. And download ebooks with loads of information to help with your business from the "Freebies" section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore *** You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net About The Author Diana Barnum is the president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614) 529-9459.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Before You Sell Do The Math This is an important and potentially profitable piece of advice. It goes like this - before you ever attempt to sell any products and services - do the math. A Little Something Special Goes a Long Way Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel business, I have found the key to success and I would like to share it with you. Letting Them Use Plastic Obtaining merchant status will help to increase your sales. Consumers are becoming creatures of convenience; when dealing with businesses-large or small-they desire ease of transaction. Reviving Dead Clients Most consultants I've talked to don't spend any time trying to recover inactive clients and it's a big mistake. We tend to magnify the problem we had or just want to move on, but sometimes a simple apology and offering to make things right will bring you back a client worth thousands of dollars in billing. 10 Mistakes That Reduce Profitability In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability. Sales Training from the Ghostbusters Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. I Don't Want To Be Sold; I Want To Buy I went shopping for clothes today.My plan was to buy a navy blue sports coat, a couple of shirts and ties and maybe a pair of black shoes. Six Steps to Creating Online Presentations for Telephone Selling How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.Clients and prospects are visually oriented. Getting Referrals ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. Five Deadly Sales Letter Mistakes To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action. Peddlers, Hucksters, & Empty Suits Ever feel like you were "just a salesperson"? I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they've created euphemisms to try and reclaim some dignity. Overcoming the Fear of Selling For many of you the Fear of Selling is a huge challenge and obstacle for you from day to day. The first thing you need to do is find out exactly what it is you're afraid of. How to Create Material That Will Get You Sales Now! WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A great deal of money is wasted each day putting out useless sales and marketing material. Material that was written for the wrong reason or the writer forgot its purpose after he started writing it or fell in love with his own words. Planning to Realize Your Goals Recently, I wrote about about creating specific, compelling goals that pull you towards what you want in your business, career and life. It is important to have a goal written down, and it is equally as important to the write down the reasons why you want that specific goal. The Art Of Cold Calling I know, don't groan. You have to do them if you want to get properties and make money. Making the Sale When the Customer Wont Buy Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to pay a dime. Sell With KISS, As In Keep It Simple, Stupid One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous "KISS" formula.In my college marketing class we were told "Keep It Simple, Stupid!" When I entered my three-month sales-training orientation at New York Telephone way back in 1968, it was a more refined "Keep It Short and Simple. Want More Sales? Write A Barry Bonds Sales Letter I'm not a baseball fan. Never have been. 17 Tips for Bringing Your Event to Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration?the list goes on and on. Sales Copy Tips Writing good sales copy is not an art, it is a science. There is no reason to get creative here.
|
| home | site map | contact us |