Sales Information |
Sales Letters - How to Write Them
You could just send out your brochure to potential customersbut it's much better to personalise your mailing with a wellwritten sales letter. Personalise - Using the person's name in a sales letter willgive you the greatest success. It's feasible to addresssales letters to - "Dear Transport Manager" or "Dear Friend"or "Dear Sir or Madam" or no salutation at all. However thislessens your chances of getting a response. You must have a good headline - You've got to grab thereader's attention as quickly as possible. There must be areason for them to read on. The same rules apply that you'duse in your advertising or your brochure; you need to startwith words such as - "How to" or "Discover" or "The Secretsof" Start with an anecdote - Introduce your message with a shortrelevant story. For example, you might use something likethis if you were introducing a management training program -"Seventy percent of employees don't leave their job theyleave their manager" You'd then provide supportive statistics and give details onthe cost of staff turnover. You would then go on to show howyou could reduce these costs and improve productivitythrough your training program Lots of "You" and no "I" or "We" - Make each letter soundlike you're speaking to that individual rather than to agroup of people It needs to tell the reader what's in it for them - Tellthem how they will personally benefit, how their businesswill benefit and/or how their problem will be resolved Be believable - Don't make "fantastic" claims for yourproduct or service - your letter has to be credible Write the letter as if you were speaking to the person - Ithas to sound human - warm, friendly, sincere; not toobusinesslike. Read your letter out loud and if it soundspompous or businesslike - re-write it You have to sound like someone your prospect would like todo deal with. Appeal to emotions - Human beings are 100% driven by theiremotions so that's what you have to appeal to in any of yourpromotional materials. Use words like - "feel" - "You willfeel less stressed when you follow this program" Action - They're must be a call to action - tell the readerwhat to do now and offer an incentive - "Phone now toreceive the early bird discount" - Return the enclosed formtoday to receive your FREE gift." Signature - Signing each letter by hand (in blue ink) willincrease your chance of a successful response. Depending onnumbers, this may not always be possible so use the bestsoftware you can to make your signature look realistic. P.S. - Include a P. S. after your signature, something thatwill "tease" the reader to read the text. People will lookat a letter headline first - they'll then go to the bottomof the letter to see who it's from. They'll then read the P.S. and that should encourage them to read the body of theletter - "P. S. The free report will be sent within twodays." They're obviously encouraged to read the letter tofind out what the free report is all about. Remember the rule of seven - one letter won't do it, you'llneed to send at least seven over a period of time. Treat your reader with dignity, respect and courtesy. Thetrick is in not making a sales letter sound like a "salesletter." It needs to come across like a personal message tothe individual. If they feel that you understand them andcare about their situation then they are more likely - tobring their business to you. Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to - get customers to come to you . Click here nowhttp://www.howtogetmoresales.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
60 Ways to Increase Your Mail Order Catalog Sales This article is meant to inform. Please don't construe this as legal advice. Selling Abilities - Part 1 Selling "-abilities": Reliability (Part 1 of 4) Most salespeople love to talk about their "-abilities": Reliability, Upgradeability, Compatibility and Expandability. Salespeople feel stronger and more confident when they can use their 'abilities' to convince the customer to make a buying decision. Your Clients Buying What Youre Selling Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. How to Blow Rapport Really Fast Do you have 5, 10, or 20 years of sales experience? Or do you have 1 year of sales experience 5, 10, or 20 times? Many salespeople never advance beyond ancient outdated sales lines like "If I do this for you, will you give me the order?" Or "What do I have to do to get your business?" Lines like these are why salespeople have a reputation near lawyers in our society. Everyone learns lines like these in sales at some time or another. Aikido and The Art of Cold Calling Imagine being in a crowded concert or bar. All of a sudden, afight breaks out between two men who've had too much to drink. Tapping The Potential Of Your Customers Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for the new customer. First, Fast, And Foremost . . . First - being before all others. Fast - moving or able to move quickly. Future Business Key Element In Sales A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to choose a location that ensures a steady flow of traffic past the door, creating a constant awareness of the business. Unique Selling Propositions If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one). Selling Skills - How to Handle the Dreaded Question Whats The Price? I've written previously about how to attract customers and how to manage the sales process. But one thorny issue keeps popping up for my clients? what should they do when a potential customer asks "How much will it cost?" as one of their opening lines. Sorry, But Im Not Buying From You! Former General Electric CEO and legendary manager, Jack Welch, nailed the problem recently when he said there's just too much beating around the bush and indirectness in corporate communications. People are more interested in not hurting each others' feelings than in improving productivity, and we simply need more frankness, says Welch. How To Set Goals and Achieve Them We use only 5% of God's given potential, 95% of them is not used. Why not tap the 95% of our Creative Intelligence and achieve our desired goals. "The Power Of Consumer Opinion, & How To Profit From It!" Selling is just a whole lot easier when you know what people really want.But unless you're psychic, or know how to do the Vulcan mind meld, "getting into their brains" is HUGE!I can't tell you how many times I've racked my brain trying to make sense of consumer opinion, & up until this point, I have to confess. Recommending Products Vs. Selling Them Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers. Give Up the Need to Sell Most business people will tell you that selling is not their favorite activity. Let's explore a way to look at the process of sales a bit more favorably. Winning Sales Proposals Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning and losing a client's business, especially if you are selling to major accounts. Schedule Telemarketing Time For More Success Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.Believe me, nobody likes telephone cold calling. To Sell Successfully, You Have to Be Willing to Be Different We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed - if we break out of "the norm. The Relationship Between Colour & Sales Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?Pizza HutFrankie & BennysBurger KingLittle ChefTGI FridayBella Pasta (one of the few to focus on Orange rather than red)These major players understand the psychology behind colour and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it - increasing sales within the same period of time. Ten Tips for Choosing the Right Direct Sales Company Direct sales can be your ticket to a profitable home-based business. There's low risk and low overhead - and you'll find lots of conversation, creativity, and cooperation among the company's representatives. |
home | site map | contact us |