Sales Information |
How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED
There are several ways to get your information into the decision maker's hands. Use "The Stealth Mail Method". You've heard the expression if it walks like and duck and quacks like a duck it's probably a duck. Everyday the gatekeeper sorts through the bosses mail just like you and I do. Right over the trash can. If you don't make it into the "A" pile you're done for. So make your mail piece look like a personal letter. Don't use a business envelope that telegraphs "THIS IS FROM THE XYZ COMPANY" Use a plain #10 envelope without any return address, or if you use a return address make it from you. Your name and address so it resembles a personal mail piece. Don't use the company postage machine. If you go to all the trouble of the plain envelope don't flag the screener with the business postage indicia that says "Hey I'm trying to pull a fast one on you!" Use regular old postage stamps so it appears to be even more like a personal piece of mail. Statistics show if you use more than one stamp the likelihood of your piece being opened increases. Consider putting the stamp on a little crooked. Don't be anal and be sure it's the same distance form the side as from the top. This will give you another bump. If you can hand address the envelope this is another sign it is from a person. Blue ink is best. Again don't make it perfect. Of course by all means DO NOT spell anything incorrectly, especially their name. If all else fails, send your letter in a pastel greeting card envelope. Have a female (if your writing to a guy) hand address the letter. Then soak it in perfume. I guarantee the secretary will not open that piece no matter how tempted she is. Of course you better have some great information and an explanation that you really have something important you need to get to your target. Now that you have the mail in his hand, when you call and the screener asks what are your calling for you can say Mr. Jones is expecting my call. It's in regard to a piece of correspondence he received. Happy mailing and let me know you these tips work for you. © Bower Income and Profit Systems MMV All Rights Reserved. James A. Bower is the Co-Founder and President of Bower Income and Profit Systems a company dedicated to enhancing business performance in many areas through tapes books and seminars. His presentations include sales, marketing, telephone skills, motivation, goal setting and achievement, telephone equipment and voice mail design and business organization for efficiency. He is an internationally recognized instructor and is the recipient of many awards in recognition of his successful efforts in assisting businesses create a more efficient environment resulting in maximum profits. He has had the opportunity to speak for groups as a large as 5000 and can get his points across to any size audience. James has been actively addressing business issues and solving business problems for over 30 years. He is available to make presentations to company staff or for individual consultation. Contact James at 316-773-1994 or jbower1@cox.net
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
How To Sell Your Products or Services on Value And Stop Selling On Price Alone Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready to buy now, and not waste your time on those that aren't ready yet.Here's the wrong assumption to make in that situation. Book Yourself Solid THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLINGClients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. The Art Of Cold Calling I know, don't groan. You have to do them if you want to get properties and make money. How to ASK for Business -- WITHOUT appearing Pushy -- GIVING Vs "SELLING"Never lose sight of the importance of providing a "reason" to buy BEFORE you attempt to SELL anything to a client/prospect.In the current business climate you have to GIVE first. Secrets to Buying Without Being Sold Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way that it was presented? If this is true which is often the case, then why in the heck do we give up our hard earned money for something that until we heard some sales spiel, we really had no need or want to have.Please allow me to expose what marketers do to us on a regular basis in an effort to develop those perceived wants, needs and desires in us which drive us to buy what is being offered. 5 Ways to Encourage Impulse Purchases I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth. Customer Service Revival Value is in the Eye of the BeholderSales today is filled with stereotypes. The "sleazy car salesman", the "annoying telemarketer", and the ever-present "pushy commission salesman". Your Profit is in Your Follow-up: A System for Increased Sales Conversion No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system.Notice that I used the word system to describe your follow-up program. More Cleaning and Janitorial Customers Using Yahoo We use this method to find new cleaningcustomers, and it is virtually free. Included is a link you can change the search parameters to what ever you wish, in any town or city you wish. A Pause For Thought You can have your cake and eat it.What is it that makes the sale of information products so appealing?Is it the fact that the only storage space required is a minute spot on your computer's hard disc. Leveraging Yourself Up To Executives When Selling The fastest way to get a decision made is to speak directly with the decision-maker, right? OK, so you knew that. Often times, the decision-makers are not easy to get to. A Look at Child Mannequins Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. Why Should I Buy From You? Virtually every business you contact has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor. Selling - Trade Shows Vs. Regular Sales Calls Remember those school exercises that started "Compare and contrast.. Diverting the Flow of Customers to Your Business I was a lucky kid when I grew up. Lucky, because I had a big back yard for playing. Dont Be Macho Selling Ice to Eskimos This issue's topic was suggested by a sales rep for a small manufacturing company. I was asked to comment about the impact of excessive optimism on the part of salespeople and sales managers. 9 Packaging Problems That Lose Sales You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?1) You don't understand your market. Nine Keys to Make your Sales Copy Convincing Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but Brian Keith Voiles did. And he put it to use for Fortune 500 Companies. The Basic Secrets of A Million Dollar Sales Letter "Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected."-Marcia WiederNo matter what you try to sell, you really won't sell anything without getting a prospective buyer to purchase your product or service. Peddlers, Hucksters, & Empty Suits Ever feel like you were "just a salesperson"? I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they've created euphemisms to try and reclaim some dignity. |
home | site map | contact us |