| |
| |
|
Sales Management Information |
|
All Small Businesses Need to Gather Community Intel
How well do you know your community? As business owners it is essential that we know our communities intimately. Have you ever made the effort to learn more about your town; Do you even know where to look. Lets discuss some ways to gather intel for your community based marketing efforts. First you need to put on a fresh perspective. You need to think like a person who knows nothing about your town to be able to see it from a totally unbiased perspective. Think of yourself a scout. Here are some of the first areas the scout will hit: Chamber Of Commerce City Hall Public or County Library The Chamber of Commerce is a great source of information. In their directory of membership you will find lists of board members and directors. Usually these people are the movers and shakers of the town. The Chamber of Commerce will also give you information with regard to civic organizations such as: Rotary Club Kiwanis Club Soroptimists Club Optimists Club Elks Club Lions Club Boys And Girls Clubs AYSO Little League Boy Scouts Roller Hockey High School ASB Clubs These clubs and groups consist of most all the people who care and love their city. You can come to club meetings as a guest and perhaps a door prize. Maybe donate a coupon for a wash and wax as a raffle prize. This promotes good will for your small business. Youth clubs are great for public relations. When approaching a Chamber of Commerce of a given city, we should remember to offer assistance to help them with membership, public relations or advertising. You as a business also have the personal contacts a chamber needs to succeed and potentially new members for them as well. You need to be thinking here as you develop a community based marketing strategy. It must be a win/win for you and your community. Community based marketing is important because it means more dollars are spent within the community maintaining the flow and circulation. It also helps customers and potential customer know you care. This invites more referrals and more loyalty to your small business. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Outsourcing the Sales Function Small to medium companies that want to increase sales or profits and find it is possible to outsource sales should - do it! At this point most business owners and executives either become overwhelmed with doubt or fear.Here's what we hear: "We can't give up control of sales, that's too risky. Overcoming Sales Objections for Small Business Networks Do you need help overcoming sales objections? Do you sell computer networks, or other IT-related products and services to small businesses? This article provides tips and hints so you can be overcoming the most common sales objections heard when selling networks to small business prospects, customers, and clients.The problem generally begins when you start talking about a network upgrade. 7 Tips for Testing Your Sales and Marketing One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Is Your Sales Trust Factor High Enough to Win Against the Competition? How high is your sales trust factor?Is it higher than the sales trust factor of your competition?It should be, if you want to increase your success in sales.Your trust factor represents the level of trust that buyers have in you as a seller. How You Can Raise Your Business Earnings By 50% With An Age-Old Magic Truth Imagine increasing your business earnings by 30, 40, or 50%.And this just by putting into use a fundamental truth of life. Is Sales Process & CRM Stopping Sales? Standard metrics and KPI's (Key Performance Indicators) are created usually between The Sales Director, The Financial Director and The Managing Director. These KPI's tell the sales teams what they should be doing. Business Career, Executive Coaching Article - Perfection vs. Excellence "(Howard) Hughes never learned how to convert his knowledge to practical application. Instead he sought a perfection that assured failure. Accepting Responsibility for Your Sales Success That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. Profitable Relationships: Is It Amateur Hour or King of the Hill? "We're in the relationship business?.. Back-to-School List - 10 Tips for Trade Shows There's a new year beginning now - the school year. Whether you have children attending for the first time or finishing university, it's always hectic to get into the back-to-school routine. 14 Top Lead Generation Tactics According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong.Often professional service firm principals tell me they are frustrated with the quality of their marketing materials, they are concerned with their firm's low profile or they feel pressure because their efforts are not generating enough new client leads. A Coachs Handbook For Sales Managers This article may be reprinted in its entirety with express written permission from Nicki Weiss. The reprint must include the section "About the Author". The Art of Sales (And Tips On How To Manage Your Sales Team) Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. Five Steps to Maximize Success in Targeting For Growth Targeting is the process of selecting high potential customer accounts to receive intense sales focus. Goal setting translates that high potential into achievable numeric objectives, i. Change in Sales Organizations Starts with Me Question: What do the following have in common?- I spend a lot of time spinning my wheels and not getting very much done.- I am continually frustrated with the performance of my sales team. How to Improve Your Management Procedures Usability Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself:Are your required actions described thoroughly and accurately, or are the details left open to interpretation?Is your content consistent and complete, or are your writers leaving gaps no one has noticed?Are revisions controlled, or are different people using different versions?Are your procedures compliant with regulations? Are you sure?Are all documents written to produce clear, measurable results?If you're unsure about any of the answers to these questions, there is good news: you can make your procedures clear and complete without combing through all of them yourself line by line. Drop Discounts and Earn Top Dollar Every dollar you discount is a dollar of pure profit you're giving away. Therefore, your efforts to remove discounts will be richly rewarded. How to Beat the 80/20 Rule in Sales Performance -- Part 1 Business executives and sales managers frequently bemoan "80/20" performance on their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. Why do salespeople perform so differently? What is it about top sales performers that enables them to achieve such vastly superior results?Certainly there are some sales skills that anyone can learn. The Spirit Of Change A Highly Conscious Approach To Business Management.For more on this topic please link to Innerwealth Web SiteFor many years I have worked with people who are keen to work effectively as possible. The Boss from Hell: Quick to Criticize, Slow to Praise So you have a boss who dumps all over you the moment things go wrong, but never seems to notice when things go right. Ouch.
|
| home | site map | contact us |