Know Your Marketing Territory


By Janice Jenkins


When you market your business, this is one of the many things that you should do to effectively create an ad campaign such as your marketing brochures – you need to define your marketing territory or your target market.

Target marketing is focusing on a particular target or niche that has a need for your product and service, and then creating your ad, your full color brochures for example, to answer their specific needs and issues. Your target market then is your potential buyers who require your product or solution and would actually buy from you. Your target market is often made up of smaller groups who have the same needs, problems, issues, experiences and interests.

So who is your target market? They are the ones who ‘want to buy’ from you because they know that your product or service is essential to their lives.

Here are just some of the questions you need to answer if you want to understand and truly be able to serve your particular target niche:

Who are they?
Are your products for the baby boomers? Or is it the Generation X that would benefit more from your business? Are they working or stay-at-home moms? Do they have families or are they single yuppies? Are you looking for males or females? What age? Teenagers or middle aged people?

What do they want to buy?
Do they buy new mobile phones every year? Do they upgrade their laptops or personal computers every month? Are they technology buffs that they always have to have the newest gizmo in digital technology? Do they spend more money on clothes or food?

How do they want to buy?
Do they buy their stuff in bulk? Or are they satisfied with single purchases? Do they often get wholesale?

When do they want to buy?
When they have the money or when they need it? Do they buy during sales? Or your target market avoids throngs of people when they shop? Do they buy during the time that they need their things? Or they buy on a whim?

Where do they want to buy?
At the local grocer, the big department stores, in trendy shops, out-of-the-way boutiques, thrift shops, or garage sales.

Why do they want to buy?
Because they need to have their stuffs or they just want to buy it because they saw it on TV? Did they hear their neighbor raving about the product that’s why they also must have one? Do they truly believe that the merchandise can help them solve their problem?

The more you understand your target market, the easier it is for you to create an ad that provides solutions to their needs and wants.


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