| |
| |
|
Presentation Information |
|
Too Many Choices - Dont Confuse Your Customers
Conventional wisdom is that the more choices customers have, the more likely they will buy. That may be true when customers have very specific wants or needs, and they know what those wants or needs are. However, often having lots of choices just confuses customers and they don't buy anything. One company tested this idea this way: They put 26 flavors of jams and preserves on a table. Customers could taste any or all of them, and if they made a purchase they got $1 off. People circled and chatted, but they didn't buy. There were more choices than they could effectively process, so they withdrew. Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn't it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry . . .well, you get the idea. If you find that your customers are knowledgeable and opinionated, and they want lots of options available, you can offer choices while still making it easy for the undecideds. Offer a "standard" or basic product that meets most customers' needs. Make options available, but package some of the most popular options together. Car manufacturers do this, for example. Bundle products together so that customers don't have a lot of decisions to make, and they will appreciate how easy it is to buy from you. Somewhere between Henry Ford's, "You can get it in any color, as long as it's black," and today's trend of too many choices, will be the level of choice your customers find comfortable. Find that level and you've found your customers. Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at http://www.IdeaLady.com/.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
If You Want Business - Throw a Seminar! Why is throwing a seminar good for business?If you want to clean your house, you should throw a garage sale, and if you want to increase business, throw a seminar. A seminar is a way for you to contact many people all at once. Planning a Group Meeting CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the meeting's goals and objectives throughout the meeting. Most everything you say should serve that purpose. Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences Audiences around the world are all different. Cultural, social and religiousdifferences impact on how people learn, take in information and interactwith presenters. Present Your Message with Power and Pizzazz If you're ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. How to Teach: Lecture vs. Discussion WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of course, the lecture is the only workable format. For instance, when it is necessary to reach a large audience in a short time frame, or when the attendees have no knowledge of the subject whatsoever, there is really no choice. Is Now Really the Time to Hire a Professional Speaker? Since the events of September 11th and the economy slipping into recession, many organizations have been faced with deep budget cuts. Given the current financial hardships and wide spread layoffs, some managers are questioning whether they should continue to invest in bringing professional speakers into their organizations. The Presentation After the Presentation Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your presentation with misconceptions about the concepts you delivered. Story Telling As a Business Tool Long long ago, it was the time when time itself stood stillThat was the time this story of story telling beganWhen everyone listened to the story and people learnedAnd that was the time people were also very happyBecause they were listening to a story.Stories have been the purveyor of knowledge from time immemorial. Seven Tips for Coping with Pre-Stage Jitters Whether you need to address large groups or small, familiar faces or new, you may feel that the stress of speaking is always with you. If so, these seven tips will help you work through tension and communicate with confidence. Cell Phone Dos And Dont During A Meeting What would we do without our cell phones? Wow, there's a scary question. It's hard to imagine a world without them. Developing Successful Demonstrations SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were more successful than others. Communication Barriers and Simplifying the Communication Process The communication process can be much more difficult than a person thinks. Unfortunately, many times a presenter does not realize that their message is being lost until it is too late and they have gone through an entire meeting/lecture talking away about something that their colleagues/audience thinks is absolutely meaningless. How to Begin a Lesson Plan DEVELOPING LESSON PLANS: In developing lesson plan formats, two things are paramount: extraordinarily careful documentation and room left for possible changes. Sloppy accounting of the direction your class will be going is worse than none. 10 Tips For Bringing Your Event To Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for the company's sales force, a fundraising event, a holiday celebration?the list goes on and on. Presentation Skill Mistakes Last week my husband and I attended an awesome 4 day work conference! I decided to sit in on both days of business presentations hoping there would be a nugget or two I could share with you.Presenting to an audience of 100 to 300 top producers were executives of a large company. 1,000,001 Reasons To Connect With Your Audience Eye contact is mandatory when giving a public presentation.The goal of public speaking is to connect with your audience. Facilitating Panel Discussions A client recently called to say she was going to facilitate a panel for the next business meeting. She had never done so before and asked if I could coach her. Problems with the Lecture Format ALTERNATIVES TO THE LECTURE FORMAT: How often do you use lectures as your sole training technique? Nearly always? Often? It's not unusual for trainers to use the lecture technique exclusively. After all, this is what we have all seen and are familiar with. Powerpoint Sales Presentations Are Boring - Stop It! As the meeting began, the project manager of the buying committee told me that the key decision-maker would miss the first 20 minutes or so of my presentation. This was a very competitive sale that I was working on at the time. Speech in Business The social skills of a small businessperson, franchisee, independent contractor or manager are all important. Speech and body language are first impressions and weigh heavily on the decision making process of a potential prospect or customer.
|
| home | site map | contact us |