| |
| |
|
PR Information |
|
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changed But there's another great advantage provided to publicity seekers A quick note: the traditional press kit isn't dead. It's still Creating a useful online news room is really pretty simple. One Where Should the News Room Go? There are two schools of thought on where to put your online news There are pros and cons to each. Putting it as part of your main Creating a separate site allows you to tailor everything to suit Some Do's and Don'ts DON'T force journalists to register or sign in for access. DO offer the opportunity for journalists to enter their e-mail DO provide a link to your consumer FAQ page and an e-mail link DON'T try to lay out the online news room if you're not a DO hire a professional designer who has a portfolio that includes What To Include in Your Online News Room: Personal Contact Info. The name, address, e-mail, phone number, Press Releases. Place press releases in chronological order Executive photos, product photos, charts, graphs, and other Backgrounders, executive bios, white papers, investor relations Search Tool. Make it easy for journalists to find just what they Online News Rooms to Study: The best way to learn how to put together an online news room is http://www.microsoft.com/presspass/default.asp Bill Stoller, the "Publicity Insider", has spent two decades as
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample. Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y. Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. PR Essential to Your Success Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives. What You Dont Know About PR Can Hurt You And hurt bad if you are a business, non-profit or associationmanager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth. Its CNN! They Want To Talk To You! Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. PR: Behavior Modification Specialist While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives. Do You See PRs Real Value? As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value in moving them to take actions that allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that alters individual perception leading to changed behaviors among those key outside people. And further, that helps managers like you achieve your managerial objectives. What is News? What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press. Managers: Do You Trust Your PR? You can if, as a business, non-profit or associationmanager, you can honestly say you are doing somethingpositive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way of thinking, and move them to take actions that allow you to succeed. Killing Them Softly The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Publicity: Write a Letter to the Editor for Free Publicity Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper's most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything-they have to be related to the news. PR: How Sweet It Is! The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true. What Many PR Users Ignore Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives. Dont Be Incredible Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. What Does Your Telephone Say About You When You Are Away? Business to Business relationships come to expecta certain level of professionalism, from the firsttelephone call to the final delivery.Your business can be on the Really Big 500 list,employ only a handful of people, or be a businessof one but what is said by that business to otherbusiness customers will reflect the personalityof that business. Media Relations: Ending the Press Release Crutch When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Public Relations (or P.R. Want To Join the Bandwagon? Be Sure It Has Wheels! Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance.
|
| home | site map | contact us |