| |
| |
|
PR Information |
|
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine. Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability on the Web-that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen. You are using the same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business. You don't have to be tech-savvy or even tech-competent to create an e-zine these days. Plenty of services now do all the tech stuff, design work, and bulk e-mail distribution for you?. for pennies. They are web-based, so you don't even have to download a program, and you can write your e-zine from anywhere. Once you spend an hour doing the basic set up work, all you do is write a few clever words, they automatically fall into an appealing-looking template, and are then sent to your list. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Why PR Can be Effective Medicine When properly applied by business, non-profit andassociation managers, public relations "medicine"does something positive about the behaviors of thoseimportant external audiences of theirs that MOSTaffect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way ofthinking, then move them to take actions that allow themanager's department, division or subsidiary to succeed. Free Radio Publicity for Marketing-Minded Financial Planners Radio is a powerful publicity tool. Most stations offer news and talk programming. Public Relations Primer Part III: 10 Donts There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile. How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Public Relations (or P.R. The Press Release Method to Get Great Publicity If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases. How to Write Press Releases That Work And Get Free Publicity One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility. How to Master Communication Even if you failed High School Grammar Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you. Advertising and Community Relations -- Get the Best of Both Worlds Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. How to Write a Press Release Why You Should Write Press Releases:A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat purchases; growing community support; more tech firms specifying the manager's components; increased capital donations; stronger employee retention rates; new waves of prospects, or healthy membership increases. Publicrelationistas? Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too, create, change or reinforce that perception/opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization. Dont Use PR ?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur. Why PR Packs a Punch Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.I refer to perceptions of your organization, and resulting behaviors such as:customers making repeat purchases;prospects starting to do business with you;employees really valuing their jobs;suppliers doing all possible to expand your relationship;community leaders strengthening bonds with you;businesses seeking beneficial joint ventures;unions bargaining more frequently in good faith;and legislators and political leaders viewing you as an important member of the business community. Publicity: Nailing a Media Interview, Part II (Crisis Management) We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Getting Articles Published - Eight Steps for Trade Publications Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. Its the Little Details that Can Make or Break a News Story Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience. How to Get Some of Paris Hilton's TV Time When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. PR: Time For a New Playbook? When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be. Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their organization. How to Get Publicity for a Service Business Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves.
|
| home | site map | contact us |