| |
| |
|
PR Information |
|
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio. My company, The Detail Guys were commissioned by the Top Brass of CSX Railway to clean and Detail The Kentucky Derby Train for the 129th 2003 Kentucky Derby at Churchill Downs in Louisville, KY. So many famous celebrities have made the journey to Churchill Downs over the years on the Kentucky Derby Train that you could not possibly mention them all. Several Presidents, Future Presidents, Governors, Leaders of the Free World, Entrepreneurs, Industrialists, Movie Stars and Persons of Notice have made the journey on The Kentucky Derby Train. CSX realizing bids the job out each year for the annual ritual of the detailing of the Kentucky Derby Train. They ask tough questions and demand perfection. Luckily they picked our team as a valuable vendor worthy of the crucial and important job, also knowing of our environmental Best Management Practices to prevent wastewater run-off awarded us the contract this year. The Detail Guys cleaned and detailed the most famous party train in the United States, perhaps the world in record time for an important date in the annals of history. We also did it without a drop of pollution using our great products and environmental procedures another thing CSX are sticklers for; they care about the environment and anyone who works with the company knows their policies are some of the toughest in the industry today. Not a drop of wastewater was even allowed on the ground; seriously. The annual running of the Kentucky Derby is the largest and most popular of all events in Kentucky, drawing spectators from all 50 states and 35 countries. After 129 years of this annual event the tradition is quite impressive still. This years Kentucky Derby winner was a 50:1 long shot. The Train leaves from Florida's First Coast and travels to the Kentucky Derby in first class Five Star Style for the running of the Kentucky Derby and then returns with several important stops along the way. We are so proud to have been able to create the shine for the annual historic trip. And this Kentucky Derby was one of the best ever experiences for the attendees and the individuals fortunate enough to know the right people for a place on the Train. God Bless this historic event, train ride and the people who have made it possible and so great through all those years. This truly is what makes America so GREAT ! "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Media Relations: How We Landed on the Wall Street Journals Front Page Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. The Feeding Tube for Your Business There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist. A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. Where is the Best PR Value? Wherever the fundamental premise of public relations is practiced.Look at what it suggests. Generating Publicity: Will The Media Be Interested In My Product/Business? When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media. Getting Traffic Through Publicity If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it. The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat purchases; growing community support; more tech firms specifying the manager's components; increased capital donations; stronger employee retention rates; new waves of prospects, or healthy membership increases. Nows The Time To Get Christmas Media Coverage Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. Managers: Why Not PR Like This? I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives. A Managers PR Paradigm If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives?And does it all by persuading those important outside folks to your way of thinking, moving them to take actions that help your department, division or subsidiary succeed?Man, that's one heavy workload for a very large monkey!And here's the core message he brings to you. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money's worth. Managers, Got a Grip on Your PR? What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.To reach that objective, and get a real grip on your PR effort, you need a model like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. How To Get An Avalanche Of Free Publicity For Your Home Business! There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release. Anchor Your Relationships I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. Youve Done PR the Hard Way Long Enough As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do. All Youve Got To Lose Is Everything Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else. Internet Etiquette for Business Success You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette. Business Growth for Financial Planners in Five Easy Steps Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough. How Marketing-Minded Financial Planners Get Publicity You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this.
|
| home | site map | contact us |