PR Information |
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press release. 3. Keep your press release one page in length. 4. Your header, contact information and release date should be at the top of your press release. 5. Use short sentences and double space your lines. 6. Your header and first few sentences should grab the readers attention. 7. You should tell a story and mention your business, product or service in the body of the press release. 8. Proofread your press release many times. Look for grammar and spelling mistakes. 9. Write a press release about the new products or services you're offering on your web site. 10. Create a press release about the results of an online survey or poll you have completed. 11. Submit a press release about a trade show or seminar you're hosting. 12. Write a press release about no cost chat room classes you are teaching. 13. Create a press release about your opening of a new web site. 14. Submit a press release about an online award your business or web site has won. 15. Write a press release about a free e-zine you're publishing. 16. Create a press release about online products or services you're giving away. 17. Submit a press release about an online business association or club you're starting. 18. Write a press release about a famous person that's endorsing your business. 19. Create a press release about a joint venture you are doing with another business. 20. Submit a press release about a new book or e-book you wrote. 21. Write a press release about an expert who is speaking in your chat room. 22. Create a press release about a fundraising event you're doing at your web site. 23. Submit a press release about a new contest or sweepstakes you're having at your site. 24. Write a press release about major sponsorships you're doing online. About The Author Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
PR Power: How to Write a Killer Press Release I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. How To Get Radio-Active PR For Your Non-Profit Cause-Part One "We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Publicity and Marketing Magic For Financial Planners: The Four Mores Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:more recognitionmore credibilitymore value to the marketplacemore businessIt's obvious that getting more publicity - exposure in the media - will yield you more marketplace recognition. Do You See PRs Real Value? As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value in moving them to take actions that allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that alters individual perception leading to changed behaviors among those key outside people. And further, that helps managers like you achieve your managerial objectives. Public Relations - Defining Your Organization from the Inside Out What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. How to Work with Newspaper Photographers The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Get Write To It The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. PR: Time For a New Playbook? When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be. Publicity: Polls and Surveys Are a Great Path Free Publicity When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be small comfort to newcomers who have the jitters. Speak Up Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Etymology- How Words Change Over Time Etymology is the study of the origins of words.As languages develop the meaning of words can change over time. How to Take Advantage of Public Relations Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face. Can Media Coverage Build An Online Business? You Bet It Can! As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. Nows The Time To Get Christmas Media Coverage Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. Hey, Mr/Ms Manager! Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?I mean, the concern is valid. What your most important external audiences believe about your organization, and then to what behaviors those perceptions lead, has a lot to do with whether it - and you - succeed. PR: The Thrill of a Good Idea The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that manager's way of thinking, helping move them to take actions that allow their department, division or subsidiary to succeed. Press Release, An Alternative For Paid Advertisement. Step 1 What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications. Watch Your Attitude So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude.Stop to think, please, who is really more important, yourcustomers, your chef or your own cost-saving ideas? True, youhave to keep your chef happy but not if he refuses to cook whatthe customer wants and you, Mr. PR tips for business Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service. |
home | site map | contact us |