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PPC & Advertising Information |
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PPC & Advertising Information
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How to Make Every AdSense Ad on the Google Network Pay You! Wouldn't it be great if every keyword in Google's entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them.Sound good to you? That's great. Increase SEO Sales by Teaching Clients about SEO Truths In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Another Advantage To Pay-Per-Click Marketing Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. Google Adwords: Here is Why It Can Explode Your Business! The beauty of Google Adwords set up is its simplicity. Google programmers seem to be a close follower of the maxim taught by Edward Debono when it comes to simplicity. How to Master Google AdWords - Part 2 4. Write an attractive ad - you have a very limited spaceto write your ad so you need to make each word count if youwant your visitors to click through to your web site orlanding page. ClickBank Link Theft: Is It Really That Bad? If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you've almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue that it is frequently discussed in forums and a whole arsenal of third party weapons has evolved to help defeat it. Effective Keyword Bidding Strategies When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:Position # 1 $1. PPC ClickFraud: Its a Bigger Problem then You Think Pay per click search engine advertising is one of themost popular ways to promote a website. With Overtureand Google leading the pack, the industry as a wholehas grown immensely in the past few years. Pay Per Click Search Engine Marketing - Starting A Campaign Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. PPC Fraud, Google Stands to Lose Millions Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google. The New Google Ad Links You know about Google Adsense, now it's Google Ad Linksfor Google Adsense publishers.[ For who do not yet know what Google Adsense is : "Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money," - saysGoogle. The Effect Of Smart Pricing In Adsense We constantly receive phone calls from clients, prospective clients and reporters asking the same question - what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers. 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series) Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004. Targeted Traffic with Pay Per Click's In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don't make sales you won't be in business for very long!One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. 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