Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?

Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.

1. Always face the aisle. You need to be able to see who else is coming down the aisle. At most turn to a 45 angle, even when giving a demonstration. Never have your back to the aisle - that's just rude.

2. After the visitor leaves the booth, don't gossip or make gestures that either show pleasure or displeasure. Why? Because the visitor may turn around and see you. But more importantly, the next visitor will see your reaction and may be hesitant to approach you thinking you will make a comment about him as well.

3. Memorize your booth layout. Know where your other staff members are at all times. Not only do you need to know your hourly show schedule and booth appointments, but where other staff members are in the booth. Why? It may be necessary to pass along a visitor who has a problem, a visiting executive who requires special assistance, a client with an order. If you can't handle it, you must be able to quickly find the right associate.

So, all the bad behaviors we think people don't see us do? Yes, they do. That's why it's important for staff to recognize that they are on stage the entire time of the show.

Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.

Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars.

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Julia@TradeShowTraining.com
804-355-7800