Marketing Information |
How Would You Handle This?
We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional. Whenever I attend a function, I always have a goal of meeting ten people whom I do not already know, and finding out how I can best help them in their business. What happens, though if, when I enter the function, someone who I already know, approaches me and begins a lengthy conversation that could best be handled at a different time and place? How do I break away to complete my goal of meeting ten new people? This has happened to me frequently and I have found this technique to work well. As soon as there is a break in the conversation, I let the person I am listening to know that I need to excuse myself, because I must meet some new people to accomplish the goal I came to the function for. I usually say what the goal is- to meet 10 new people. I also state that I would be happy to continue our conversation as soon as I have "hit my quota", ( I always say that with a smile), and also offer to continue the conversation at a later time if necessary. The idea that someone would come to a networking function with a specific goal in mind is foreign to many participants. I suggest that you have a goal for all functions that you participate in . It is an easy way to track accomplishments. If my goal is to meet 10 people and I have a certain amount of time to work with, I know how much time I can devote to each person to accomplish my goal. There is no reason to walk away from a networking function with unfulfilled goals because someone that couldn't help you accomplish your goals monopolized your time. Your goal may be to meet a specific person who you know would be able to help you, if you had a chance to speak with them and build a relationship with them. Next week, I'll tell you how to break into "cliques" that may be formed around the person you would like to meet. Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a non-competitive environment to help each other make more money. mailto:execdirector@profnet.org http://www.profnet.org Copyright c Nancy Roebke
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Nice Guys Finish First Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma). Assumption Based Marketing Vs. Fact Based Marketing One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea. Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix. 21 Ways To Expand Your Subscriber List Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Trade Show Promotional Products - Boosting Booth Traffic I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. How to Use Direct Response Post Card Decks as a Valuable Market Research Tool Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics.. Fundraising Letters Are Easier To Write With AIDA Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. Two of the Biggest Hurdles As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start?Yes, maybe. Time for A Marketing Tune-up If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. Have You Sold Your Internal Customers? You can make the sale. You know your core message. Corporate Branding and Trade Shows - 8 Tips for Marketing Managers Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. Good Vibes/ Bad Vibes Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house could feel happier? The process called energetic clearing can make a significant improvement to any location.There are many kinds of energy all around us. Good News Travels Fast This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right. Fundraising: How To Avoid Three Common Mistakes I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. Stop Searching - Joint Ventures are the Solution to Doubling Your Business First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Marketing is More Important Than Expertise Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business. The Benefits of a Marketing Plan What is a Marketing Plan?Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. Unleash the Power of Post Cards Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference betweensuccess and failure of your marketing campaign. |
home | site map | contact us |