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Marketing Information |
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Developing a Contact List- Part One
One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be. The first source of clients would your family and current friends and acquaintances. Depending on your product or service, these people may actually become your clients, as well as being family and friends! When making this list, it is important to write down everyone you know- EVERYONE! Not necessarily because they will become your customer, but in Part Two of this article, we will discuss how these people will LEAD you to customers. The following is called a MEMORY JOGGER. It is used to...you guessed it...JOG YOUR MEMORY! You may find it helpful to save this list to a file, and print it out to work on over a period of time. Write down everyone- not just the ones who you think would be clients. Memory Jogger List RELATIVES Parents WHO IS MY: Lawyer WHO SOLD ME MY: Furniture I KNOW SOMEONE WHO IS A: Nurse I KNOW SOMEONE THAT: Lives Next Door This short list will provide you with about 100 contact names-a great start for any business. Next week we'll talk about whatto do with the list once you have completed it. Nancy Roebke, is the Executive Director of Profnet Inc, aprofessional business leads generation corporation. We bringbusiness professionals together in a non-competitiveenvironment to help each other make more money. mailto:execdirector@profnet.org http://www.profnet.org Copyright c Nancy Roebke
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