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Marketing Information |
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Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience. My Dad and I attend every year. And it's our tradition to sample a few ribs from each of the cookers and ultimately choose our favorite; after which we return home and pass out from meat overload. Now, amazing sauce, tender meat and spicy rib-rub notwithstanding, I noticed a few environmental elements that altered the perception of certain cookers' value. Lines SPICE THIS UP: Popular doesn't mean better. Credibility SPICE THIS UP: Credibility is most effective when it's recent. Promotion SPICE THIS UP: It's not who you know, it's who knows you. At the end of a long afternoon, all of the ribs were great. And rightly so - only a select group of cookers are chosen to show at this festival. But "great" isn't that special when everyone else is great. You need something else if you want to stand out and be unforgettable. © 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
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