| |
| |
|
Marketing Information |
|
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. 1 -- Set up an Online Diary Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submission with conversational style recommendations about your product/service. Online diaries are offered on many web sites, even famous persons like Oprah, Dr. Phil, or Tony Robbins. You set it up on their site and paste the page link into your "thank you for purchase" auto responder, on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciate the learning opportunity by taking the time to complete the process. In addition, their quality will increase. Online diaries are updated frequently, thus giving a higher perceived value. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private", it increases curiosity and they will read longer. Two additional blessings are that you will save transfer time and others will read the other comments. The offside is that you will want to monitor the entries to avoid some kids having fun. You can also enter regularly updated customer comments received through other means on the product/service improved their life. You can increase credibility by including the customer's profile. Include their picture or audio testimonial or a video segment of them using the product. You can also scan in and include handwritten letters or notes you receive. A blog is an upgrade of the online diary with additional controls. There was online diary software available to help you set up your own online diary, however, blog software replaced it. Resources: Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I like the personalization capability. Here is a course on how to set up an online diary at: Here is some great startup information on blogs: 2 -- Auto responder Method After they make a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to the online diary as the only choice or as part of multiple submission options. If you offer an ecourse, forward them a progress report request. This can easily be set up in the auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too. Resources: All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm 3 -- Fill-in-the-Blank or Multiple Choice Form You can design a "fill in the blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers. You can send the form through an auto responder system before or after completing something. They make the purchase you automatically send them the form. The form makes submission easier for them to complete and will increase the response rate. There are software packages and vendors who will set up this form and track the results for you. Resources: How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/ 3. Web Survey Collecting Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product. Web Survey Software Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/download.html Survey-Said software http://www.surveysaid.com/survey-software-introduction.html Hosted Software http://www.hostedsurvey.com/ Survey Pro http://apian.com/ $1195 Survey Vendors SurveyMonkey.com http://www.surveymonkey.com. Basic is free, upgrade is $19.95. They offer a great comparison chart that I found very interesting. Free White Papers, Articles, and ebooks on Survey How-tos. How to conduct a web survey: http://www.websurveyor.com/create-an-online-survey.asp Top-10 Web Survey Issues and How to Address Them http://www.digitalbiz.com/pages/library/research/top_10.html Set Your Web Survey Goals http://www.workz.com/cgi-bin/gt/tpl_page.html,template=1&content=1326&nav1=1& Perseus offers seven different white papers that will expand your knowledge on taking surveys. http://www.perseusdevelopment.com/surveytips/whitepapers.html *** BONUS ON AVAILABLE ON THIS SITE *** Four areas that will increase the quality of your testimonials: 1. Ask them what their goal was for using the product/service Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
How to Magnetize Your Business Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet - pulling business towards your company, effortlessly and naturally. Build A Successful Business By Staying Connected Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. 4 Alternative Ways To Gain Lifetime Customers You will always have more people that turn downyour offer than actually buy. They might not havebought because of your price, payment options,or any other possible reason. Do You Get Attention With Your 30-Second Introduction? I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out a new introduction. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. Marketing Effectively to More Than One Audience What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. Meaning and Marketing - The Trigger In previous articles under "Meaning and Marketing", we havelearned about the verb "To Be" and that the name of God isI AM.Stephen Hawkings, the world's greatest mathematician, and authorof several books on science and the Universe, was more or less a bum during his university years in England and some yearsthereafter. Unique Marketing Ideas That Generate Cash! First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email. Business Promotional Items - How to Stimulate Word of Mouth Advertising If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business. Making a Hit with Your Marketing Campaign Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Guerrilla Marketing in Action Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Marketing Manual Sample Outline The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. Two Methods of Marketing Using Joint Ventures Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rougheconomic times. Anytime the cash flow in a business,large or small, starts to tighten up, the money management of that business has to be run as a "tight ship. Marketing With Brochures With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. Guerilla Marketing Lesson 2: Why Do People Call Me? Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Creating Your Future with a Marketing Plan Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. Fundraising Letter Envelopes: How To Make Them Irresistible Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Increase Your Sales By Following-Up The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. Mortgage Marketing - Viral-Email, Referral Marketing Strategy This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.
|
| home | site map | contact us |