| |
| |
|
Marketing Information |
|
Market Yourself as the Expert
As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you. Use these tips to market yourself as the expert in your field. Write tips sheets - for your clients, prospects and the media. Write and publish articles in magazines, newsletters and newspapers. Write letters to the editor expressing opinions, advice and clarification. Publish your own newsletter. Write a book - the best way to be seen as the expert. Send out regular news releases. Be interviewed by the press. Sponsor a contest or award. Make speeches to service clubs and associations. Offer information seminars to prospects and clients. Stay informed and leading edge on your area of expertise. Offer your clients extra 'free advice from the expert'. Earn designations and awards from your industry or trade associations. Seek out the top experts in your field - know and get known by them. Act, sound and feel like the expert you want to be - confidence is powerful. Find a mentor you admire who can help you and make introductions.Seek out leaders in other businesses to trade ideas and do joint promotions with - we judge you by who you hang around with. Why market yourself as the expert? Clients come to you and you can charge more money. Excerpted from the national bestseller, Secrets of Power Marketing. © George Torok, co-author, works with organizations to help them grow. He offers keynote speaking, training and consulting programs that help you stand out from the competition. You can arrange for Torok to work with you by calling 800-304-1861 or for more information visit http://www.Torok.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Budget Marketing: Managing Your Marketing Money Wisely! There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure. Your Secret Marketing Weapon As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost. Guide to a Profitable Marketing Mix You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Discount Promotional Items - How to Save Money It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. 3 Ways to Gain and KEEP Customers Using Postcards In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. Misrepresentation - Through Silence! We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past -when people are confronted with bizarre, freak circumstancesthey had never planned for, and then face agonizing choicesregarding how to react - I'm now talking about cases wherepeople willfully and proactively steer events in a certaindirection. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. Small Business Marketing Tip - Focus on a Niche or Target Market I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Keeping Pace with Business Marketing Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Two Steps to Improving Your Marketing Success Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. Its Not All about the Cleavage! Or is It? Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample) Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. Why Do They Buy? A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects. High Response Marketing With Low-Cost Postcards Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them . Why Market to Generation X? Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate. Marketing is More Than Advertising Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words.
|
| home | site map | contact us |