| |
| |
|
Marketing Information |
|
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can. To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be easy for them to understand without having to study it. Three of the most easily understood chart types are: 1) Bar charts Bar charts are an excellent method of comparing groups of data. Each data group can consist of a single bar for simple comparisons, or multiple bars breaking information down into subcategories for more in-depth analysis. Bar charts are easy to interpret because most people are already familiar with seeing data in this format. You can use bar charts to emphasize the data represented by the tallest bar, the shortest bar, the overall trend of the bars, or a change in the bars caused by a certain variable. 2) Pie charts Pie charts are useful for showing percentages of a greater whole. In a pie chart, the entire pie represents the total data, and each "slice" represents data from a particular group within the whole. A pie chart is straightforward and easy to understand. It provides a clear visualization of the data class that represents the largest percentage of the whole (represented by the largest piece of the pie), and the relative value of each of the other data classes. 3) Line graphs (also called run charts) Line graphs show or compare trends, cycles, increases and decreases over time. Typically a line graph shows events on the y-axis affected by time on the x-axis. Often a line representing an average of the data charted is included as a reference point. Or multiple lines may be charted on a line graph, with each representing a different product or variable. Tips for a Successful Chart Be sure your chart compares your data on an equal basis. Use the same scale for all data categories in one chart (for example, comparing data measured in dollars with data measured in hundreds of dollars isn't equal). And use a consistent interval between your data categories (measuring one-week intervals against 5-week intervals isn't an accurate comparison). Use charts to communicate the significance of your statistics. Some of the statistics you may want to highlight in your chart are:
Once you've chosen the best type of chart for the data you want to show your customers, remember to keep your graphic as simple as possible. Trade show customers are assaulted by thousands of images. Don't compare too many things, or include too many categories of data. Your goal is to educate your customers, not confuse them. And resist the temptation to add fancy extras like pictures and 3-D effects if they make the chart look busy. If a chart is too detailed or cluttered, customers won't invest the effort required to figure it out. They'll bypass it as a technical output of mumbo-jumbo, and move on to something that clearly and compellingly calls them to take a closer look at a product. About The Author Rena Klingenberg's website, http://www.trade-show-booth-display.com, is a resource for trade show exhibit success information. She is also editor of the online newsletter "Trade Show Success on a Small Budget" at http://www.trade-show-booth-display.com/newsletter.html rena@trade-show-booth-display.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Understanding Survey Software Features If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. Are Your Brochures Worth The Paper Theyre Printed On? Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. Boost Your Direct Mail Response Rates with Mapping Technology On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology!Here's how you can use this great invention to increase your direct mail results--even if you've only got one store with local customers. What Are People Buying Online? Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success in both worlds requires a counterintuitive approach. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Is Your Marketing Working... That is the question, you should be asking yourself. Many feel that it is I'm sure. Knowing When To Charge More and To Charge Less More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. In Sickness And In Health I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work. Developing A Focused Marketing Strategy You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Nine Advance Networking Skills for Seasoned Networkers A seasoned networker knows the real meaning of networking --being organized, efficient, effective, and, of course, workthe event to its fullest. Attending networking groups afterso many years can tire and drain anyone's excitement. Earning the Right To Sell With Stats - 10 Steps to Greatness We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Postcards - Picture Perfect Promotion There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.It isn't a fact that registers easily and it almost takes faith to follow this dictum until you have seen it work over and over in all sorts of different businesses and organizations (as I have). 5 Ways to Give Your Web Site a Big-Company Look and Feel We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving. Marketing Strategy - Shift the Focus Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it. For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. How to Use Business Cards to Network and Market Your Business You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself. First to Market Theory AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Marketing on a Budget A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Effective Marketing For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success.
|
| home | site map | contact us |