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Marketing Information |
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Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buyfrom the first time and why they do not buy from you again.There are books on many of these reasons. Many of thesereasons are totally out of your control. But what about the ones that you are in control of? What about the legit reasons that you or your staff cause? Here are the ten top reasons why people do not buy a secondtime around. 1. Follow up after the sale was poor perceived quality,nonexistent, or too far after the sale. 2. You didn't ship the product in the time promised.Whether they needed it immediately or it sits in thein-box, when people buy something they don't likewaiting. Otherwise, your credibility has been waived.Apologize and offer them an item with perceivedvalue for free. 3. Your product didn't deliver what it promised. Even ifyour product didn't accomplish what they believe itshould have they are not going to think your secondproduct will either. 4. The buyer could not reach you when they had a "afterquestion" sale. You could have added extra lines ofcommunication. 5. Your customer doesn't want to revisit your websitebecause it didn't offer much the first time around.You could have offered more original content or freebies. 6. Your competition is offering free shipping withtheir product and you aren't. You need to be more aware ofhow your competition is targeting customers at all times. 7. Your customer forgot your web site address or howto find you. They can't find you easily in thesearch engines (first or second page lists in theirquery). You should provide your contact informationto your buyers in and on everything. 8. Customer service couldn't solve a problem they had withyour product or didn't handle a refund well. Your customerservice personnel, and yourself, need clear boundaries onwhat problems they solve and must pass up the ladder. Theyshould also be trained on what tone, and language to use. 9. You did not up-sell them when they were already in thebuying mood. 10. Competition offers a stronger money back guarantee.Always think of better ways to remove the risk from yourcustomers and try to do it better than your competition. This is a lot to remember, a lot to institute into yourbusiness practices, yet every one of these items are just asimportant as the next. Remember too, this affects viral marketing as well (wordof mouth/referrals). Catherine Franz, Millionaire Coach, thinks outside the boxnaturally when it comes to attracting money. Order herlatest strategy, How To "Get 'Them' To Follow Your YellowBrick Road" report (for professionals, consultants,employees, and retail store owners).http://www.marketingstrategiestogo.com
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