Marketing Information |
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential. It's very easy to tap into its power -- and it is very powerful. What could this valuable asset possibly be? Your mailing list. (You do have one don't you?) Your mailing list is a surefire way to get repeat business and to bring in new customers but only if you're using it. Don't worry if your list isn't in a usable form yet. You may be further along than you realize and using these 6 tips will make the task easier: 1. Determine what information you already have. You probably already have more mailing data than you realize. Start with your invoicing and sales records. Do you have a stack of business cards lying around that you've collected at networking events? 2. Gather more names and addresses. With so many privacy concerns these days people are not as willing as they once were to give out personal information. But often they are more than willing to complete a form if they think they might win a contest or get something for free. Are you a member of your chamber of commerce or some other networking group? You can often get their membership lists for free or a nominal fee. You can also buy lists of people who have bought products and services similar to yours. 3. Give something away to say thanks. Your customers and prospects will expect something in return for giving you their information. It can be anything of perceived value. Free reports. Coffee mugs, t-shirts, pens one of your products or discount coupons. A candle retailer I know holds a drawing for one of their most popular candle scents every month and their customers are eager for a chance to win and gladly provide their mailing information. 4. Keep track with a database. Once you've gathered the information you need, put it into a contact database where you can easily access the info and create mailing labels. Include additional information such as birthdays, anniversaries, special interests and needs. A bed and breakfast owner uses upcoming anniversaries as an opportunity to send a greeting card and an invitation to come back to the inn to celebrate. 5. Brainstorm ideas for using your list. Newsletters. Postcards. Coupons. Thank you notes. Greeting cards. Flyers. There are hundreds of ways to stay in touch. 6. Use your list. There is a lot of advertising clutter out there. All the more reason to keep your name forefront in your customer's minds so they remember you when they're ready to buy. This means sending continual reminders. Mail something to your list at least once each quarter or more often if your budget allows. (If you want to do your own marketing but could use the help of a patient teacher to get you started in the right direction, connect with Marty Marsh at http://www.martymarsh.com. His Marketing Mastery TeleClass program can have you successfully marketing your small business in as little as one hour a week.)
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Standing Above The Crowd In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Testing Your Way To Prosperity I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business. His business is Gold Mining and he has been involved in it full time for nearly his whole life. Sales and Marketing: Can One Exist Without the Other? Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Tradeshow Booth Cures - Living Color Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Marketing Flat? Is It Your Plan or Your Vision? 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all. Are You Marketing Backwards? Marketing is like rowing a boat. When you know how thepointed bow moves smoothly forward through the waterencountering the least amount of resistance. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. Principles of Marketing 101 Marketing results should be measured in only one way - increased sales. Marketing should not be considered an art form. Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. The Right Logo The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Whats In a Business Card? Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card?If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. 5 Tips to Grow Your Business Globally Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Print Marketing Campaign, Whats Important and Whats Not! Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. How To Get Celebrities To Endorse YOUR Product How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info. Business Marketing Strategies For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Don't Put All Of Your Eggs Into One Basket I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. |
home | site map | contact us |