Management Information |
Never Wrestle with a PIG
The business books at the library and bookstores fill many shelves. Some authors tendto run a little long at the keyboard. Thereis one voice that stands out from the crowd,Mark McCormack. Mark McCormack is the founder of theInternational Management Group (IMG) and wasthe guy who became Arnold Palmer's agent in1959. At the time, although enormouslysuccessful and popular, Palmer had only oneendorsement deal - with Heinz for $500 a year(and as much ketchup as he wanted). Mark and Arnie's simple handshake agreementchanged the world of sports forever. Stickwith me, this is NOT about sports. It wasn't long before McCormack had signedtwo other rising stars Gary Player and JackNicklaus. McCormack didn't limit himself togolf. In 1968, he signed his first tennisplayer, Australia's Rod Laver as well asrepresenting athletes from football, rugby,cricket, motor racing and a host of othersports. McCormack's company, International ManagementGroup or IMG, became the biggest name incorporate sport and moved beyond sports,managing former Presidents and PrimeMinisters, Pope John Paul II and evenrepresented the Nobel Peace Prize. There is more to the sports business thanknowing how to swing a golf club or how tightto string a tennis racket. Mark McCormackbegan sharing his common sense approach tobusiness in 1984, when he wrote "What TheyDon't Teach You at Harvard Business School" abook that spent twenty-one weeks at the topof the New York Times bestseller list. He followed it with "What They STILL Don'tTeach You at Harvard Business School" andrecorded both of them on audio cassette. These are not sports books but essential,down to earth, common sense, get-a-gripbusiness advice books. Reading them is great,but listening to them on audio cassette, readby Mark himself is an even bigger treat.McCormack is one of the most plain-speakingand credible business teachers we have, andhe comes across especially well in thisrelaxed studio recording. Though Mark's principles are powerful, he's ahumble teacher for someone at his level. Hisdelivery is so understated you will discoverthe value of his ideas naturally rather thanhaving to work around an overzealous salespitch. Listening to Mark's unassuming voice,with no airs, is like having an understandingbusiness partner in the seat next to you asyou drive down the road. Mark died in May of 2003 but his words andideas will help generations to come. You canfind his stuff in almost any library and manylibraries have the audio books, too. A quicklook at Half.com will find most of his audiosin like new condition for a fraction of thecost. Many times you will be given a choice ofMark's audio books, abridged or unabridged.For years I didn't much care one way oranother until I listened to Stephen King onCD telling me why I should only chooseunabridged. Sure it takes longer, but you getthe drift of the author's thoughts entirely,not just some of them chosen by an unseeneditor. Chose unabridged and go the extramile is possible. Here is a partial list of audio books andCD's by Mark McCormack that I highlyrecommend What They Don't Tech You at the HarvardBusiness School What They STILL Don't Tech You at the HarvardBusiness School On Selling The 110% Solution The Terrible Truth About Lawyers:How Lawyers Really Work and How to Deal WithThem Successfully Hit the Ground Running: The Insider's Guideto Executive Travel Staying Street Smart in the Internet Age Never Wrestle with a Pig: And Ninety OtherIdeas to Build Your Business For more BIG ideas on business get my article"Voice Mail Can Be Your Buddy"Send a blank eMail to theMailTo:VoiceMail@BigIdeasGroup.com If you take my advice and listen to MarkMcCormack for the first time, I would like tohear your opinion and reaction.MailTo:Mike@BIGIdeasGroup.com ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Creativity and Innovation Management - Turning Ideas into Action The phrase "turning ideas into action" is a Russian doll.Managing the ideas to implementation process is important for at least two reasons:a) To make effective use of resources - investing in one idea uses resources that could be applied to another idea. How Invisible Communication Barriers Kill Productivity Many kinds of interferences or disturbances can confuse a message. Communication specialists call them ''noise. 3 Steps You Can Use Developing Leaders In Your Industry With the economy bordering on a recession, every company is looking for ways to increase revenues while decreasing costs. Some companies believe one of the easiest ways to do this is to cut their employee training budget. Treat Employees Fairly, Car Wash Entrepreneur sets Industry Standards I believe that whether corporations expense their stock options is besides the point, especially when the stock is worthless. We have studied over the years the rift between employees and employers and we have discovered many great brand names are eventually destroyed from internal strife and friction within the company itself. Quality Staffing: Stop Placing the Wrong People in the Wrong Jobs You can possibly teach a turkey to climb a tree - but it is a lot easier to hire a squirrel. Quality staffing means selecting the right people with the right skills for the right jobs and at the right time. Leadership Style: What Makes A Good Boss? In today's competitive environment, companies realize that a good boss is one who can identify and build on the talents of the staff and knows how to retain top performing employees. Take this quiz and see if you are a good boss. How to Build Your Business and Still Take Time Off We all know people who are like human dynamos. They seem to make an art form of building their business and still enjoy quality time with friends and family. Spinning Gold from Straw: Low-Cost Employee Retention and Motivation Tools in a Changing Economy New York, NY, February 25, 2005 - Employee retention and motivation?why should employers care? A storm is brewing. National productivity was up 3. 5 Questions Great Managers Ask (and they arent hard!) However hard we try, we seem to make life more difficult for ourselves; more challenging; more complex. Yet it needn't be so. Its All In The Systems Have you ever noticed french fries taste the same at every McDonald's? The same can be said for Subway and its Italian BMT. How do these fast food icons replicate themselves at nearly 40,000 locations when some eateries struggle to get it right in a single restaurant? The answer is simple: it's all in the systems. Hiring a Book Keeping Service Whether you choose to do your own books and accounting or hire those services out there are a few things you should know first.A good book keeping service will normally charge you around $200 -500 per month while you are still somewhat small and you can receive: Profit and Loss Statements; Balance Sheets; Bill Paying Services; Checking Account Reconciliation; Journal Reconciliation; Tax Information Preparation; Tax Return Filing; Etc. ISO 9001 and Total Quality Management Total Quality ManagementTotal Quality Management, or TQM, has become one of the most frequently discussed topics in current business literature. Because of the competitive pressures created by Japanese companies, quality became a competitive weapon in the 1980s in most industries. Creativity Management - The Value of Being Prolific When asked his secret to success, the author Graham Green said that it was down to his always writing 500 words a day. There are real reasons why this philosophy rings true:a) The single best creative product tends to appear at that point in the career when the creator is being most prolific - quality of output is closely related to quantity. Improved Communication to Improve Results Facilitating good communication can make the difference between a well oiled, effective team and disorganization and ambiguity. By following the tips below, you, the supervisor, can take steps toward improving communication with your employees:1. Management & Leadership - Doing it right in the 21st Century The Old Way - Command and ControlAlthough workplaces and management styles have come a long way in the last decade, the command and control style of management remains common practice in many companies. This management approach basically means that employees are told exactly what to do, when to do it and even how it should be done. Five Ways to Influence Change in Others Because of my work as a consultant, trainer and coach I deal with change and people's reactions to it all the time. When a Client decides to work with us, they are recognizing that some sort of change is needed. Follow Up: It Makes A Difference A while back the headlight switch on our minivan quit working, so early one Saturday morning we took it to the neighborhood repair shop that has been mailing postcards to us the past three years. They said it would take 90 minutes to check things out. Organisation Tips For The Mobile Executive Despite the fact that everyone sighs "How glamorous!", the life of the business traveller can actually be hell! Fighting international datelines, jetlag, airline food, hotel pillows filled with rocks, and the constant packing can turn an efficient, organised corporate commando into a bumbling mess.The situation can be similar for those whose car has to occasionally transform into a mobile office. Recruitment - What Youre Really, Really Looking For Imagine that you're a sports coach and you need a new playeron the team. Would you walk up to someone in the street andsay - "I want you to come and play for my team. Increase In-House Nursing Homes Collections The following nursing home collections report outlines 11 guidelines you can follow to increase the amount of in-house long term care collections your facility collects.1] Have A Defined Long Term Care Collection PolicyOne of the major causes of delinquent nursing home receivables is that the facility has not clearly defined to its residents/responsible parties and business office staff when the accounts are to be paid. |
home | site map | contact us |