Management Information |
Creativity and Innovation Management: Goal Setting
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Goal Setting One of the important debates in the field of creativity and innovation is the topic of goal setting. Is it positive or negative? Under extreme time pressure, it is not unusual to find that people become ingeniously creative. The Apollo space mission was rescued because of the urgent need to solve a problem. Edwin Locke proposed that goals were a major source of motivation, that is, goals tell one what needs to be done and what effort needs to be expended. Goals direct responses, actions, behaviour, performance and lead to feedback. Additionally, incremental goals lead to greater output than simply "do your best." However, goals also lead to conformity, which kills creativity. Extreme time pressure also prevents the mind from incubating on a problem - working on it at various cognitive levels and allowing richer solutions to become evident. Moreover, creatives almost unanimously object to targets, preferring for "inspiration." These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Knowledge Management: More Than Just Know-how! People sometimes interchange the terms "know-how" and "knowledge", but there's a world of difference! Systems vendors are falling over themselves to sell you so-called "integrated knowledge management solutions", but these are rarely more than glorified information management systems with go-faster stripes.If we fail to understand knowledge in all its facets, then there is a danger that in doing so we miss out on the most valuable aspects of knowledge management and end up delivering a system-driven solution, rather than a cultural shift towards sharing and learning from experience. Successful Business Decision Making Some people make decisions without any difficulty, while others struggle. Are you having trouble making a decision? Do you feel overwhelmed by all the choices you have, and aren't sure how to pick just one? No matter how big or small those decisions might be, I can teach you how to strategically:-- Define your decision and come up with alternatives-- Determine what criteria you'll need to help you make the decision-- Make the decision"If we wait for the moment when everything, absolutely everything is ready, we shall never begin. Can Your Corporate Policy Pass the Monkeys, Bananas, and Water-spray Experiment? Five monkeys were placed in a cage. A banana was hung on a string and a ladder was placed below it. Top Ten Tips for Outstanding Customer Service Remember the 80:20 rule? You may not get everything perfectly right, but getting most right will be much, much better than the majority of your competition. These Top Ten Tips for Customer Service will get you well on the way. Crisis Management Tips The term crisis management has different connotations. In this article, I will try to provide pointers that can be used in most situations:Is It A Crisis In The First Place?:This question is important to ask, as there are many situations that go wrong because the right person to handle it is not around. Are You At The Mercy Of Computer Geeks? Many business owners are sabotaging their business without even realizing it. They are completely out of the loop when it comes to all technology aspects of their operation such as websites, computers and software. Manage Your Time - Save Your Business. If you work from home, chances are you already know that you're really pulling "double duty". You probably work on your business while doing the laundry, corralling the kids, or fixing dinner. What are Your Best Practices? Best Practices StudiesThese studies can be defined as inquiries into the skills and methods of your high performers to recognize their achievements, document their methods and skills and then share this information with team members to improve overall performance. The responses generated from your study may hold the solutions to a variety of team challenges in the Call Center. Its a Training Issue! There's a common phrase used by Organizational Development and Human Resource professionals, when identifying kinks in the growth of an organization or company - "It's a training issue." The same phrase can be applied to almost any group of human beings that are working together to achieve a common goal. People - You Cant Make Them What Theyre Not Many business people and managers are spending too much time trying to change the underperforming people who work for them. They seem to believe that if they train people - tell them what to do or even threaten them with the sack - then the performance level will go up. Innovation Management - how does the user benefit? Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Stop Waste, Fraud and Abuse Each year, businesses write-off six percent of revenue to waste, fraud and abuse. But why would managers throw all that hard-earned money away when there is a reliable way to eliminate waste, fraud and abuse using accounting policies & procedures to create internal controls. Successful Managing Through Delegation Managers should avoid the tendency to constantly delegate to the same one or two capable individuals. This practice only overloads the best personnel while slighting all others. Think Before You Talk What you say to other people can make or break you and it can happen without you even knowing about it. That old saying "loose lips sink ships" is oh so true in business. Feedback - Make it Descriptive Have you ever heard yourself say to a team member - "You'rereally great" - "You're a star" - I think you're brilliant"- "You're doing a great job!"It's got to be a plus point that you're giving ConfirmingFeedback and there's nothing intrinsically wrong with any ofthe statements above; however, they could be better. Thereis also the danger that these statements could come acrossas a bit patronising. Climb out of the Box - How to Hold Effective Meetings Out of the box thinking is a popular fad today. And yet, in order to leave a box, you have to realize that you are in one. Success: A Wholistic Perspective The world has always been mixed with the rich, the poor and the middle ground. Should we assume that if you make more and more money, that you are more and more successful? Perhaps not. Human Resource Employee Risk Profile - Management Risks Explained Human Resource Employee Risk ProfileIs your business at risk? Do you want peace of mind?Please answer the following question honestly by drawing a circle around or shading in the column. If you can only answer part of the question in the affirmative, then you should select 'No' eg in Q1 if you have employment contracts for your employees and not for your management team then select 'No'. Year 2010: Permanent Employees No Longer Required Jack Welch joined a conference that was held in Duke Fuquay Business School where he was invited to promote his new book called "Winning". He told audience about how culture is important in a company. How to use NLP for Business? What is Neuro-Linguistic Programming?Neuro-Linguistic programme is nothing but the study of human excellence. It is an art. |
home | site map | contact us |