Management Information |
Innovation Management - some ideas are better than others
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. One of the useful methods of valuing ideas is to compare the type of idea with those types of ideas that have previously been most successful. Franklin (2003) notes that some kinds of ideas are more successful than others. He notes six types: a) Need spotting - involves actively finding an answer to a problem. b) Solution spotting - involves finding a problem for a solution. c) Market Research - ideas generated as a result of market research. d) Random event - moments of serendipity when people stumble across answers they weren't looking for. e) Mental invention - pure random ideas with no previous knowledge of how they may be implemented. f) Trend following. Of these, the random event was the most successful (92.9%) with least failures (7.1%). However, this type of idea requires previous knowledge or experience on some level - for example, an individual who has worked in an environment previously may utilise that tacit knowledge to solve a problem that becomes evident later. Very close to the above is solution spotting with an 87.5% success and a 12.5% failure rate. Again, this idea type requires previous knowledge: the innovator consciously seeks a problem to apply that knowledge to. These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
How To Get 10% More Work Out Of Your Employees It is getting harder to run a business for a profit. Weare faced with rising costs, lowered demand etc. Rethinking the CEO-Chairman Split Traditionally, in American businesses, the same person occupies the role of chairman of the board and chief executive officer, though this is gradually shifting to the European model. In most European, British, and Canadian businesses, the roles are usually split, in an effort to ensure better governance of the company, and in turn bring higher returns to investors. Spotlight on Productivity: How to Overcome E-Mail Overload Do you ever feel overwhelmed by e-mail? Have you ever spent more of your day wading through your e-mail than managing your work? Are you looking for ways to spend less time creating, managing and answering messages? Discover how to overcome e-mail overload and be more productive by writing more effective e-mail messages and reducing the volume of e-mail.Write Effective E-Mail MessagesStart improving your e-mail effectiveness by creating and formatting easy to follow content, and by using pre-written responses. Communicating Effectively In The Workplace: Four Vital Steps Ineffective communication is a major, yet avoidable, obstacle to business productivity. And yes, it can be avoided. Manage Your Time - Save Your Business. If you work from home, chances are you already know that you're really pulling "double duty". You probably work on your business while doing the laundry, corralling the kids, or fixing dinner. Data Delivers Credibility Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.They got the idea (and the counters) from an association I belong to, and they, too, are learning how data delivers credibility. Rethinking Workplace Security: How the Rules Have Changed The workplace has traditionally been a dangerous place. Very early in mankind's history perils emanated from the place and type of work they performed. Tales from the Corporate Frontlines:Choosing an Effective Employee Recognition Program This article relates to the Recognition competency, commonly evaluated in employee satisfaction surveys. It tells the story of how one company found the right recognition program by paying attention to employee feedback. Dont Get Side-Tracked By The Nay-Sayers You, the Entrepreneur, are 'normally' a type-A individual. One who has little patience with the establishment ~ he or she likes to do it 'his/her way' and that's OK if you know the system and have a plan to achieve your goals. Lone Rangers Suffer without Tonto A lone ranger is someone who prefers working in solitude or isolation. Sometimes life circumstances can call for us to adopt this attitude. Riding the Waves to Success Last week I was confused and frustrated about a few things related to one of my businesses, and a bit upset with myself and "The Universe." As a result, I went into a deep meditation to get some clarity and help. 9 Tips for Getting the Most From Your Conference Investment Tips for Getting the Most From Your Conference Investment All professionals attend conferences, seminars, and trade shows each year. Through my observation and person experience here are my top tips for maximizing your time and monetary investment in these events. Managing Creativity - An Oxymoron! Not Interrogated on a beach in Barbados by friends insistent that there was little validity to my speciality, I have felt compelled to answer the most common objections in the field of Managing Creativity and Innovation.a) Managing Creativity and Innovation is an oxymoron!When ideas are required, leaders tend to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session. Succession Planning for Your Business - 7 Key Benefits A core activity in many successful businesses, Succession Planning is simple and quick to implement - here are seven reasons why you will find it of great value in your business or organisation. But, you need to lead - it works only as well as the support it gets!TimeSuccession Planning creates capable people. Teamwork Training: Learning to Build a Successful Team Teamwork is a process that can be experienced outdoors and well as in the workplace. A lesson learned in one environment can be applied equally well in another. Performance Appraisal Scenarios: Improve Your Communication IMPROVING COMMUNICATION DURING THE PERFORMANCE APPRAISAL: If the employee has trouble getting started on the self-appraisal you might say: "Why don't you start by talking about the XYZ project?" (Pick a topic that the employee will feel comfortable with, a success rather than a failure.) "It seems to me that the PDQ project was harder than we expected. You Cant Afford the Luxury of Disengaged Employees In today's business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members be fully engaged in the tasks at hand. According to a Gallup survey, 350 billion dollars are lost each year in American companies due to disengaged employees. What Every Manager Should Know About How to Enhance the Motivational Climate of the Workplace It has been well documented that employees' productivity and job quality increase when we are made to feel welcomed at work. In other words, when the motivational climate is enhanced to meet their needs they produce quality work at the 100% rate. Narcissism in the Boardroom The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders - not to mention other stakeholders. Psychologists have often remote-diagnosed them as "malignant, pathological narcissists". Recruitment - What Youre Really, Really Looking For Imagine that you're a sports coach and you need a new playeron the team. Would you walk up to someone in the street andsay - "I want you to come and play for my team. |
home | site map | contact us |