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Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with theminimum number of pages possible (e.g. an Index Page,a Contact Page, and an Order Page). (2) Make sure your sales copy is positive andinspiring - people buy things because they want toimprove their lives. (3) Identify a problem and show people how and whyyour product or service solves the problem. (4) Keep your paragraphs short - no more than 2sentences per paragraph. (5) Use bold headings to break up your sales copyinto short chunks of text. (6) Use a bulleted list to itemize the benefits ofyour product or service. Start each benefit with anaction word: "turn", "make", "triple", "grab","create", "build", "convert", "start", "change","drive", "organize", "promote", "develop", "learn","compel", "fill", "attract", "get", "earn", "take","discover", "produce", "find", "generate", "acquire"."inspire", "send", "blast". (7) Give your visitors at least 3 order links (e.g.1/3rd of the way down your page, 2/3rds the way down,and at the bottom). But don't stop there - turn someof your key phrases into hyperlinks that go to yourorder page. Here are some examples of phrases that youcould link to your order page: "increase your sales","take advantage of this offer", "try it risk-free for30 days", "get the following 5 bonuses", "thecompetitive edge you need", "this risk-free offer". (8) Use purple (#990099, R=153 G=0 B=153) text - thecolor purple (used sparingly) has been shown toincrease sales. (9) Give a time limit - most people areprocrastinators. (10) At the end of your sales copy make a call toaction: "Act now - don't let this opportunity pass by" ------------------------------------------------------------
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