What is Bulk Email Campaign and How to Start With it


By Julia Gulevich


Bulk email, much like the name suggests involves sending out email in bulk for a specific purpose. Usually that purpose is to promote or sell a product. Like all marketing strategies, bulk email campaigns have their advantages and disadvantages.

Bulk Email - Advantages and Disadvantages

The main disadvantage of bulk email campaigns is that the targeted recipient may not get the marketing message through email. Bulk email blockers place the message in a separate bulk email folder, which may not be read.

The main advantage of bulk email marketing is that one to one communication is possible with the target market. The message can be made personal. In addition, a large market can be accessed cheaply. The business does not have to spend much on advertising or promotion. Bulk email is much cheaper than TV, radio or print advertising.

Starting With Bulk Email Campaigns

When starting with bulk email campaigns, it is worth your while to examine the options available online. Signing up for bulk email services and hosting is one way. Companies that offer these services often offer packages tailored for different individual needs. You can find a package tailored to match your needs online.

Another way is to use programs to distribute email. A number of such programs are available online.

Choosing the Right Email Management Software

There is a plethora of email management software out there. With the growing complexity of email marketing, you need perfectly suited software for your marketing message. You can find freeware as well as paid software for email marketing. Though the freeware do not offer all the features of paid software, they are well suited for small campaigns.

A successful email marketing campaign needs certain features in the bulk mailing software. It must have email templates, tracking system and contact list management capabilities. Your software must handle both plain text as well as HTML messages.

Tracking systems are important because they let you measure the response rate of your campaign. Most standard email software let you know if your message was delivered and read. Good email management software is one that allows you to maintain multiple mailing lists. You can then tailor your message in each mailing list according to the audience. The merge feature also allows you to personalize each message to the recipient.

Before you buy your email management program, take a good look at its features versus its costs. Also, check for compatibility with your system. Many companies offer a free trial period of 30 days to examine the software. This is more than enough to evaluate the software. The success of your bulk email campaign hinges on many factors. Among these are how many prospects you get to opt in, the creativity of your marketing message and your email management software. Choose your email management software wisely. It will save you a lot of headache later if it is easy to use and fits your requirements.


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