unorthodox email subject tricks -500% more responses!


If your email subject line doesn't get read -Nothing gets read!

And it is worse now!

**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These findingsare based on 1.7 billion emails sent out by hundreds of clients. The report also reveals a bounce-back rate of 12.6%! -An all time HIGH in Quater2-2002.**

The writing on the wall is clear! email marketingstrategies has to be redefined and innovated.

And the FIRST STEP begins with the subject line!All the hard work that you have put up in settingup your email becomes useless if it is deleted.

The 5 different methods listed here will add a strong psychological punch to the subject line which will increase the chances of your message getting opened!

These suggestions are based on Research Data and my own personal experience where I get a click-through ratio of over 8%.

*#1: Keep The Subject Line Short And Different:*

The shorter the email subject line-the better. Add a little mystery to it. If possible associate it with money.

For e.g.: " John's $ 49.99 Refund!The above subject line is what I use after my 5thfollow up for upgrading my eBook the Deluxe version.

Inside the body of the message the first sentence is the exact 'refund message' he will be getting if the customer choose for a refund after upgrading. I have been receiving a click through ratio of about 7.5 to the URL,http://www.learnhomebusiness.com/upgradeglobal.htm

*#2: Innovative Personalization On The Subject Line:*

Note the above subject line again! "John's $ 49.99 Refund!

If the customer name is john, It is better to say "John's $49.99 Refund! --Than to Say, John your $49.99 Refund

This works best on your 3rd follow up onwards. Or ifyour are giving something valuable like a Free Giftyou can use it on the First email. e.g. "John's Free Gift!

*#3: 'RE': In Subject Line Is Very Important To People:*

Is there a different way to use RE:?

Consider these two examples,

The usual one - Re: John, your income stream!The one I use - John -re: Your Income Stream!

The second one is the one that I use to drivetraffic to the 50%-commission affiliate program forall my 38 info products. Again I get a click throughratio of 7.5% to the URL,http://www.learnhomebusiness.com/affiliate.htm

*-#4: Use Quotation " In The Subject Line:*

Using quotation in the subject line arrests a personseyes on the subject line. e.g.: "John's $49.99 Refund!

*-#5: People Like To Be Updated, Upgraded And Remain Current:*

Use the word "update" and "upgrade" intelligently in thesubject line.

For e.g.: "John's important update. Open!

Whenever I add a new affiliate program, an email with the above subject line goes out to my valuable customers. Theresponse rate has been good enough -especially when Iam inviting them to join under me.

*Additional Tip*

You can use the personalization suggestion givenabove even in your autoresponder. For eg if thepersonalization tag given to you by your autoresponderis , all you have to do is Insert:

"'s $49.99 Refund! --which will read as"John's $49.99 Refund! (Watch " and 's)


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Email Marketing Information:

Related Articles

Email Marketing Kung Fu
Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now?In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by marketing my martial arts schools and classes online.
Email Advertising - How Ad Tracking Helped Create a Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.
How to Choose the Autoresponder Right for Your Business?
Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service.
A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.
An Unexploited Market: Striking Gold Without Searching for El Dorado
Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net.
A Guide To Using an Automatic Responder
It's unbelievable..
Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers
Do you publish an e-zine or newsletter?If you answer yes, you may already know how difficultit is to build your subscribers' list.Most people use fake or throw away e-mail addresses.
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create.
Email Scam Warnings
Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so.
Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers.
Organizing Your Mailing Lists For Your Email Promotions
With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them.
Ways to Use Autoreponders To Increase Your Profits
When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".
Make All Your Mailing Lists Double Opt-In
Accusations of spam can be so harmful to your business that every effort should be made to prevent it.However, simply requesting a surfer to enter an e-mail address into an online form on your website is not a guarantee of not being accused of spam.
Email Marketing: How Much is Too Much?
I have a special new email address. It's in addition to my primary email address and it's where I tell online marketers who want my business, to send their mailings.
8 Ways to Get More Email Addresses On Your List ... Today
Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic.
Tips to Bounce-Proof Your Email List
Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.
Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder.
7 Ways Email Can End Your Business Relationships Before They Start
Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that.
Opt-In Email to Increase Website Traffic and Boost Online Sales
Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website..
Using Blind Carbon Copy (BCC) For Email Privacy
Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees.