| |
| |
|
Email Marketing Information |
|
Dont Attach That!
The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance as to the consequences of their actions. And yes, there are consequences. Like shutting down other's e-mail accounts and causing subsequent e-mail to bounce. Now, that's not a very nice thing to do, is it? And to think with just a bit of thoughtfulness you can avoid embarrassment and set an example of proper technology use! Most that forward attachments or send photos along are doing so with good intentions not purposefully wanting to cause any problems for the other side. That said, though, one has to take a moment and think before attaching files to an e-mail and clicking Send. To simply attach files without taking the time to consider the person on the other side can come off as self-serving not to mention reflecting your overall lack of tech savvy. Here are some quickies you should run through before you arbitrarily attach any file to an e-mail and send it on its way: => What is the file's size? If you don't know, find out. If you don't know how to find out, learn. For example in Windows, you can view the file's size in Windows Explorer. Make sure the Views option at the top right is set to Details. This will allow you to see a Size column reflecting each file's size. => If you are sending a file over 200,000 (200KB) in size consider how you can minimize the file's size either by reducing the physical dimensions or by using file compression software. And, even then, courtesy dictates you ask the recipient first if it is O.K. to send them an attachment and what is the best time of day to do so to ensure they are available to download your file and keep their e-mail flowing. Never send attachments without warning especially after business hours or on weekends when the recipient may not be there to clear out their inbox. => Files over 1M (that's 1,000,000 bytes!) should not be sent by e-mail and will have a hard time going through the pipeline. Just because you can physically instruct a computer to attach a file of that size doesn't mean you should. You could also instruct your computer to reformat/erase your hard drive but you don't do you? => Files should only be sent in a format that you know the other side has the appropriate software to view - because you asked first! For example, not everyone has MS Publisher, Excel or PowerPoint. If the other side does not have Excel and you send a Excel file to them, they most likely will not be able to open it. => When it comes to graphics and photos, just assume the files are gargantuan. Whether the files are for business or personal matters, here again you need to compress either the file's size with one of the many compression utilities available or reduce the physical dimensions of the graphic or photo. Learn how to resample/resize the graphic to no larger than 600 pixels in width. 600 pixels is large enough for the majority of uses - especially if you are just sharing photos with friends or family. For use on your Web site, they need not be larger than this either. Photos thousands of pixels wide easily get up into the 2-4M range! Yikes!! => Never send anyone an e-mail with an attachment about anything, (particularly your product or service) if the recipient did not specifically e-mail you for that information and you are responding to his or her request. By sending overly large files (even several personal photos) you can cause the other person's e-mail box to fill and all their subsequent e-mail to bounce. You have no insight into the other person's e-mail volume to assume activity to be minimal or storage capacity to be optimal to receive your files. You do know what happens when you assume? Many e-mail accounts are only 5M in size and can be filled up very easily by those who either don't care to or don't know how to determine file size. To send an attachment without notice that someone didn't ask for is the epitome of lack of courtesy for those you are e-mailing. No matter how important you think that attachment is - you now have no excuse to ignore the above issues when attaching it to an e-mail. Don't attach that file without first knowing its size, format and notifying the person on the other side that it is on its way. Just a little common courtesy can go a long way to you being perceived as a person who is a pleasure to communicate with and who also understands the technology in which they are participating. About the Author:
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering. Email Etiquette IV Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. A Cool Email Communication Tip If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. Dont Be Viewed as Rude! All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to be viewed as rude, well I guess some do, but for the most part I prefer to believe the majority do not. Twelve Tips for Successful Opt-in E-mail Newsletters An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. How to Build Your List Your list is your life. If you do not have a list of customers and prospects, you may do okay in your business but you won't be great. Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Promote Your Web Business With Every Email You Send! Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?When you meet someone you might give him or her one of your business cards. Improve Newsletter Delivery with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. Protect Yourself from Being Accused of Sending SPAM Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails. The Name Squeeze - Should You? Shouldn't You? This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away. Ways to Use Autoreponders To Increase Your Profits When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". Turn Your Old Articles Into Profitable E-mail Courses If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool. Seven Ways to Dramatically Increase Your Email Marketing Profitability 1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. The Lazy Way To Build A Responsive Opt-In Email List If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what if you don't want to spend countless hours each and every week promoting, writing and managing a continuous email publication?Well, here's a relatively-unused strategy you can apply to nurture a list of prospects who not only trust you, but are also eager for more of your expertise. Building The Best Opt In Email List The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email ListIt's not a website.It's a smart autoresponder and mailing list software. Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. The Most Simple Way to Mask Your Email-address We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamming emails. Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!For example, you can use your autoresponder to.
|
| home | site map | Contact Us |