| |
| |
|
Email Marketing Information |
|
Email Marketing - How Best To Manage and Distribute Your Messages
This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results. A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. Even by conservative estimates the total number predicted is double the $282 million predicted for Christmas, 1999. Whatever way you look at it - doing business over the net is growing at incredible rates and email marketing is becoming a 'given' element of many marketing campaigns. It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important. The challenge in incorporating email marketing into a campaign is determining what type of email service best suits your business needs, today and in the long-term. There are two main choices when establishing and maintaining email marketing programs: A desktop email marketing application or an email campaign submission service. Let me describe the two options in greater detail - Email Marketing Application- Tools such as these allow you to create, manage and distribute your own customized email campaigns. Cost is usually a one-time software purchase. This approach is best suited to those companies with a fairly well defined target market and corresponding email distribution list. This approach can also be used if your target audience is growing and/or change. The software applications available allow the user to build, maintain and change their own email distribution lists, create rich messages and distribute your campaigns. I would recommend this type of product to those businesses with a pre-identified target audience and an ability to access a distribution list to reach this audience. With a desktop application your original investment provides you with the flexibility to manage and define your own e-mail distribution lists - this is the type of service for you if you're interested in owning and maintaining your own list and using this list as part of the intellectual property of your business. Campaign Submission Service - When you use this type of service you are contracting a third-party to provide you with the interface to your customers and/or target audience. The agent will distribute your message to one or several opt-in e-mail lists that have been provided based upon some stated interest on the part of the recipients. These are lists of people who have registered for certain websites, e-zines or newsletters or have asked to receive information via e-mail and have stated their interested in certain subjects. The agent or submission service will work with you to determine the list that best matches your product, service or announcement - working together you will use pre-existing lists to create a target email audience for your company's use. The submission service will receive your message and distribute to one or more of the email lists - the quality control element in place is that you are sending relevant information to recipients that have already stated an interest in a related subject matter and most likely the message will not be viewed as SPAM. Cost usually runs on an 8 to 30 cent per email sent charge. The submission service allows you to work with experts in the field of gathering e-mail distribution lists based on subject(s) interest and the application of this technology in receiving information. Each time you want to distribute a message you rely on these service providers for their advice, lists and expertise in distributing your information. If you're new to the e-mail marketing forum and your business does not yet have a substantial e-mail distribution list - this service may be able to fill the gap and get you into the game. A couple of items to keep in mind - the overall cost of your e-mail marketing efforts, campaign tracking reports and the future role of email marketing in your overall direct marketing plans. There are plenty of choices in the marketplace - educate yourself and make the best decision for your organization. About The Author Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZ's award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. Reports of My Death Have Been Greatly Exaggerated -- Email Marketing Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. My Emails Are Not Being Delivered. Black Lists and White Lists Explained. Over 40% of all emails within your marketing campaignare not being delivered. You may not even be aware of this,as many ISPs will not send back a bounce message. Email Marketing - Whats the Situation in April 2005? Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed. Email Deliverability Tips Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Taking Care of Busines... E-mail In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks. Dirty Secrets Of Co-Registration Email Lists Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I wasall ears. Up to that point, I had not managed to get my listsabove 60,000 (after many years of consistently working at it). How NOT To Appear Like A Spammer Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. Successful Email Marketing No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. Why Do Marketers Lie in their Emails? Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast.Most people respond much better if you treat them respectfully. How Opt-in Email Marketing Helps You In Your Online Business The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". Successful Advertising Most folks starting out on the Internet have tried freeclassified ads sites and they usually get hit by peopletrying to sell you stuff. Or, they get into the top twentyresults in the Search Engines, and a week later drop tonumber 164. How To Avoid Having Filters Eat Your Emails You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. You Must Build A Customer List If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace. Why Email Marketing Matters According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. What's the Value of an E-mail Address? Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. The Best Way To Promote Your Website, or Anything Else! Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started my website. I looked all over the internet for ideas to promote my website, and I found that they all had one major thing in common. Make All Your Mailing Lists Double Opt-In Accusations of spam can be so harmful to your business that every effort should be made to prevent it.However, simply requesting a surfer to enter an e-mail address into an online form on your website is not a guarantee of not being accused of spam.
|
| home | site map | Contact Us |