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Email Marketing Information |
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Email Aesthetics- APPEARANCE is Everything!
Email Aesthetics It`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS. Imagine walking by a grotesquely garish storefront with allkinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst. Did you ever have an ugly looking email land in yourmailbox? You know what I`m talking about: an orangebackground and yellow borders, multi-colored text in allsizes from gigantic to microscopic, a message that looks likeit was created by a crazed six-year-old? If you did, I betyou didn`t feel the urge to read it. You probably justwanted to delete it as quickly as possible. => PUT OUT THE WELCOME MATYou want your email message to be friendly and inviting, notbizarre and scary. The suggestions below -- and they`rejust suggestions, not hard and fast rules -- will go a longway towards making recipients` eyes say "come on in!" toyour message. => DO`s and DON`Ts FOR ATTRACTIVE EMAILS -DON`T use COLOR fonts in your message. (Leave that tojunior high girls who want to write about Britney andJustin) -DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re"speaking" in black-and-white, people will give their fullattention to your message without being distracted by yourcolor scheme.) -DON`T use UNCOMMON FONTS. (If someone`s system doesn`trecognize the font you`ve selected, they could see gibberishinstead of your brilliant message). -DO use the email marketers` FAVORITE FONTS: Arial, TimesNew Roman, and Courier New And please. -DON`T use flashing buttons or banners in your email! (Yourprospects have undoubtedly gotten their fill of "bells andwhistles" when they`ve surfed the Internet. They don`t needmore from you.) => GET HYPER" WITH EMAIL HYPERLINKS An "email hyperlink" is just techno-talk for a link in youremail to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on AOL whomay not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto:in front of your email address (no space in between, andinclude the : ) => ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell peopleabout your product or service with a SIGNATURE TAG, which is3-6 lines of text (usually) that is automatically added toevery message you send. If you`d like to add a tag to your messages, simply openyour email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple)instructions for creating a sig file. Easy as pie...and theresults will amaze you. Sincerely, Steven Ackerman If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com . Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed.
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